Personal Information
Entreprise/Lieu de travail
Cleveland/Akron, Ohio Area, CA United States
Profession
Professor and Chairman, Department of Marketing at The University of Akron
Secteur d’activité
Education
Site Web
http://www.uakron.edu
À propos
Before entering academia, worked as the Vice-President of Marketing at Ericson Marketing Communications in charge of business consulting and research.
My primary goals now are to conduct and publish research that will help business practitioners to bridge findings from academic research into the realm of real world decision-making.
Specialties: The effects of advertising on memory and choice
The effects of market oriented and entrepreneurial culture on innovation and performance
Mots-clés
william baker
william baker branding brand equity strategy
william baker market orientation customer view
william baker segmentation targeting strategy
william baker strategy growth innovation
william baker branding marketing advertising
marketing strategy decision-making
Tout plus
Présentations
(7)Personal Information
Entreprise/Lieu de travail
Cleveland/Akron, Ohio Area, CA United States
Profession
Professor and Chairman, Department of Marketing at The University of Akron
Secteur d’activité
Education
Site Web
http://www.uakron.edu
À propos
Before entering academia, worked as the Vice-President of Marketing at Ericson Marketing Communications in charge of business consulting and research.
My primary goals now are to conduct and publish research that will help business practitioners to bridge findings from academic research into the realm of real world decision-making.
Specialties: The effects of advertising on memory and choice
The effects of market oriented and entrepreneurial culture on innovation and performance
Mots-clés
william baker
william baker branding brand equity strategy
william baker market orientation customer view
william baker segmentation targeting strategy
william baker strategy growth innovation
william baker branding marketing advertising
marketing strategy decision-making
Tout plus