Adv420 presentation about Pizza Hut.

1. S
Pizza Hut
Digital Strategy
Wei Cheng, Chen

2. About Pizza Hut
S Founded in 1958 by Dan and Frank Carney
S It’s one of the world’s largest American restaurants that
known for pizza and side dishes.
S Now corporately known as Pizza Hut, Inc.
S More than 11,000 Pizza Hut restaurants all over the world.

3. Goals
S Increase customers by using social media (online sale)
S Increase revenue in 2015 (13,000 Millions in both 2013
and 2014)
S Having more store location
S Focusing on festivals discount (Special combo)

4. Target Audience
S All the families that are going to celebrate holidays
S College students
S Customers age 14-35

5. Big Idea
S Reach the target by using social media.
S Create social networks
S Announce special offers to the customer
S Attract more loyal customers and increase the revenue

6. Tools and Tactics
S Social network/Blogging
S Connecting all the social media together and increase the
popularity

7. Google Adwords
Google Analytic
S Pizza Hut
S Family Pizza Combo
S Special Pizza
S Pizza Discount
S Holiday Pizza

8. Budget
S Google Adwords (pay per click)
$ 100 (daily) *365= $ 36,500
S Google Analytics
150,000 / year
S Social media & Blogging
30 thousands / year
S Digital Media Advertising
50 thousands / year
S Total -- $ 266,500 per year

9. How to Measure
S Set up a short period to observe whether the customers
are increasing or not
S Check the Google Adwords and Google Analytics
S Annual report

10. Timeline
S First six months – Offering special festival discount and
increase the reputation to the world
S Last six months – After people notice the special offers
that Pizza Hut has, they will start to share their
experiences and increase more customers as well