Multichannel retail, where retailers operate both online and brick-and-mortar stores, is now common but complex to manage effectively. While multichannel provides opportunities like new customers and cost savings, most retailers do not capture all the potential benefits without proper processes. A consulting firm helped a large European retailer improve its multichannel operations by optimizing its online product setup and exit management, reducing out-of-stock items online from 13% to 0% and cancelled online orders while increasing operating profits by 22%.