My view on 2014's challenges. Should you choose to accept them, you can thank me with a simple share ;-)

1. VI EW O N 2 0 14
7
LAVA consult
Social Business Partner
#SOCIALMEDIA
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CHALL E NG E S , TR E N DS , PR E DIC T IO N S,
O R WH AT E V E R YO U C AL L T H E M.
T HI N G S T HAT S H OU LD BE O N TO P OF YO UR M I N D I F
YOU ’ R E RU NN ING A B US IN ESS, A N D YO U’R E PLA NN I NG
ON K E E P I NG I T T HAT WAY I N 20 14 .

2. @LAVAconsult
Social Business Partner
!
Wim Labie

3. CHAL L EN GES
SPOILER ALERT
Content
Shift
Mobile
Champions
Visual
Location
Metrics
LAVA consult
Social Business Partner
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Phone: +32 (0) 497 41 43 79
E-Mail: info@lavaconsult.eu

4. THE BIG SHIFT
Watch your back. They’re coming.
Generation Y is all about being connected,
being in sync.
flickr.com/photos/unique-uae/6279217586

5. GEN ER AT IO N Z
characteristics
Maturists
pre 1945
Baby Boomers
1945 - 1960
Generation X
1961 - 1980
Generation Y
1981 - 1995
Generation Z
born after 1995
workforce %
3%
33%
35%
29%
*in transit*
aspiration
home
job
work-life balance
freedom & flexibility
security & stability
tech savvyness
disconnected
early adaptors
digital immigrants
digital natives
technoholics
career attitude
jobs last a lifetime
organisational
portfolio
digital entrepreneurs
career multitaskers
signature product
car
television
personal computer
smartphone & tablet
google glass, 3D printing
communication media
formal letters
telephone
email and text
text or social media
mobile device
communication
preference
face to face
face to face
text or email
online and mobile
facetime
LAVA consult
Social Business Partner
5
Phone: +32 (0) 497 41 43 79
E-Mail: info@lavaconsult.eu

6. GEN ER AT IO N Z
CONNECTED KIDZ
Are yo u st i l l t h i n k i n g a b ou t bl o ck in g twitter an d
fa ce bo ok a t wor k ? If s o, you m i g ht b e i n fo r q u i t e a
su rp ri se .
Th e next ge ne ra t i on comi n g to wo r k wil l h ave u s ed
sm ar t d ev i ces s i n ce k i n derg ar ten (!) .
Th ey w i ll b e u s i n g b et t er an d fas ter tech n o l o g y at
hom e t h e n you ’ l l b e a b l e t o p rov ide at an enter p r is e
leve l.
flickr.com/photos/nong_tukie/5476911025
LAVA consult
Social Business Partner
6
Phone: +32 (0) 497 41 43 79
E-Mail: info@lavaconsult.eu

7. GEN ER AT IO N Z
CONNECTED KIDZ
By t he tim e com p a ni es real is e w h a t t h e n ex t h ot
cha n ne l w i l l b e, t h i s ‘g eneratio n z’ wil l al ready h ave
left fo r t h e n ex t on e.
Is yo u r co m p a ny envi ron ment ready to h o s t th es e
new wor ke r s? B eca u s e t hes e ‘g en eratio n z ’ emp l oyees
are ba la n c i ng wor k a n d li fe in ways u n s een befo re…
flickr.com/photos/nong_tukie/5476911025
LAVA consult
Social Business Partner
7
Phone: +32 (0) 497 41 43 79
E-Mail: info@lavaconsult.eu

8. CONTENT IS KING
But context rules. Seriously.
twitter.com/Oreo/status/

9. CO N TEX T
CONTENT IS KING, CONTEXT IS QUEEN.
LAVA consult
Social Business Partner
9
Phone: +32 (0) 497 41 43 79
E-Mail: info@lavaconsult.eu

10. CO N TEX T
CONTENT IS KING, CONTEXT IS QUEEN.
LAVA consult
Social Business Partner
9
Phone: +32 (0) 497 41 43 79
E-Mail: info@lavaconsult.eu

11. CO N TEX T
CONTENT IS KING, CONTEXT IS QUEEN.
Ad m it it. We’re a l l l ook i ng fo r o u r n ex t O re o mo me nt .
Eve r y m a r ket e er wa nts t o d el i ve r a g re a t me s s a g e , a t
exac t l y t he per fect m om ent. B u t , t r u t h b e t o l d , t h o s e
mo m e nt s a re ra re.
Th at do e sn’ t m ea n you sh o ul dn’t p ay attentio n to
de ta i l. Wh e n you r cont ent match es th e co ntex t it’s
de li ve re d i n , you ’re h i t t i n g th e sweet s p ot.
Le t’s ca ll i t ‘d un k i n g your co ntent ’ fro m n ow o n .
twitter.com/Oreo/status/298246571718483968
LAVA consult
Social Business Partner
10
Phone: +32 (0) 497 41 43 79
E-Mail: info@lavaconsult.eu

12. MOBILE
Will be the primary device.
People grab their smartphones
to find, to read, to buy.
flickr.com/photos/fx61/9243754644/sizes/o

13. N EW P O PES
REMEMBER THIS ONE?
LAVA consult
Social Business Partner
12
Phone: +32 (0) 497 41 43 79
E-Mail: info@lavaconsult.eu

14. N EW P O PES
REMEMBER THIS ONE?
LAVA consult
Social Business Partner
12
Phone: +32 (0) 497 41 43 79
E-Mail: info@lavaconsult.eu

15. MO B IL E
IT WILL ONLY GET BETTER
Do n’ t t hi n k . W h a t ’s t h e fi rs t th in g yo u to u ch in th e
mo r n in g?
Yep.
An d i t’s ge t t i n g b et t er.
2 014 wi ll b e t h e yea r of u lt ra-mo bil e. Wearabl e
t e ch no lo gy. S m a r t cl ot h i n g. Smar t watch es . S mar t
hous e s.
Bi gg e st c h a l l e n g e of a l l ? Make al l th o s e s mar t s tu ff
t a lk t o e a c h ot h er…
2 014 wi ll n ee d a u n i versa l ‘s mar t s tan dard’.
revolv.com
LAVA consult
Social Business Partner
13
Phone: +32 (0) 497 41 43 79
E-Mail: info@lavaconsult.eu

16. MO B IL E
BUT FIRST IT GETS WORSE.
Th e re fo re , i n t h e m ea n t i me, s tar t th in k in g fro m a
mo b i le p e r s p ec t i ve.
If you d o n’ t f i t t h e s m a l l screen , yo u mis s h al f th e
cha n ce s o f b e i n g s een a t a ll …
An d no , d o n’ t t h i n k a b out mak in g an oth er ap p fo r
anot h e r d evi ce. In s t ea d of ap p s , reth in k yo u r webs ite
grou nd - u p, m ob i l e f i r s t .
Go re sp o ns i ve.
LAVA consult
Social Business Partner
14
Phone: +32 (0) 497 41 43 79
E-Mail: info@lavaconsult.eu

17. LOCATION IS KEY
And I’m not just talking about where you are.
I’m talking where you are, when it suits you,
when you’re ready. Unintrusive.
estimote.com

18. LO CAT IO N
WHY 4SQ WON’T DO THE TRICK
Th e prob le m wi t h l oca t i on bas ed ap p s , is th e fact
t ha t t hey ’re … wel l … a p p s.
Tod a y, pe o pl e h a ve t o c he ck i n t o g et t o s p eci a l s ,
unl o cka b le s , p rom ot i on s .
2 014 wi ll b e t h e yea r of th e beaco n . S imp l y al l ow
your d ev i ce t o connect wit h bran ds match in g yo u r
p e rs o n al p re feren ces .
Th e cha lle n g e for b ra n d s wil l be to fin d th e r ig ht
ba la n ce b e t we en m a rket in g an d bu l l y in g …
LAVA consult
Social Business Partner
16
Phone: +32 (0) 497 41 43 79
E-Mail: info@lavaconsult.eu

19. SOCIAL MONITORING
Is not an option.
Monitoring and social metrics will be a
necessity. A requirement.
flickr.com/photos/salesforce/8007331874/sizes/o/

20. MET R ICS
MONITORING REQUIRED.
I me a n, re a l l y. Di d you t h in k s o cial media s til l r u n s o n
gu t fe e li n gs?
You ca n’ t eve n b e g i n t o co u nt the numerous
da sh b o a rd s ex i s t i n g on l i n e an d s tan dal o n e.
Th ey a ll fo c us on t oo m any metr ics , an d to o l ittl e
i nsi ght s.
2 014 wi ll b e t h e yea r of st rateg y. Co mp an ies wil l
nee d t o f i n d a wa y t o i nter pret big data intel l ig entl y.
Ke e pi n g i t s i m p l e a n d s t u p id .
arandomjog.com/2011/08/keep-it-simple-stupid
LAVA consult
Social Business Partner
18
Phone: +32 (0) 497 41 43 79
E-Mail: info@lavaconsult.eu

21. VISUAL
2014 will be remembered as the Instayear.
Content will be futile without compelling
graphics, stunning visuals, images that tell
stories.
flickr.com/photos/mohistory/6893338290/sizes/l/

22. S TO RYT EL LI NG
ONE PICTURE. THOUSAND WORDS.
So c i al u p d a t es , g oi n g vi ra l, tel l in g a s to r y, be
comp el li n g , cre a t i ve , i n n ovative, … it all requires the
sam e t h i ng .
Gre at , st u n ni n g vi s u a l s .
If you wa nt t o b e n ot i ced in 2 0 1 4 , yo u ’l l n eed to be
vi sua l. St a n d o u t .
A wo rd o f a d vi ce? Del et e t h os e s to ck p ictu res , an d
hire a pro . S o m eon e wh o ca n take p ictu res with o u t
us ing a sm a rt p h on e ; - )
flickr.com/photos/brunocorrea/3953360731
LAVA consult
Social Business Partner
20
Phone: +32 (0) 497 41 43 79
E-Mail: info@lavaconsult.eu

23. EMPLOYEE ADVOCACY
Marketing isn’t your sole window to the world
anymore. Neither is sales. Every single employee
is an ambassador of your brand.
Which means you have to lead by education on
top of example.
marcos.kirsch.mx/wp-content/uploads/2011/09

24. AMBASSADOR S
CHERISH THE GOLDEN OLDIES.
Fo rge t so c ia l m ed ia . T h i n k s o ci a l b u s i n es s .
I t’s a pi t y s p en di n g to n s on g reat co py, v is u al s an d
v ira ls, i f h a l f o f you r s ta ff do es n’t k n ow h ow to u s e
Face b o o k .
D on’ t o n ly Le ad by Exa m pl e. Lead by Edu catio n . B oth
wou ld b e even b et te r…
M ake sure you sp en d en ou g h time to edu cate al l o f
yo ur s t a f f to g et t he b est ou t o f so cial media to o ls.
I rep e a t . Le a d by Edu cat io n .
flickr.com/photos/jodhpurs-breeches/5245428280
LAVA consult
Social Business Partner
22
Phone: +32 (0) 497 41 43 79
E-Mail: info@lavaconsult.eu

25. I N CO NCLU SION
2014 CHALLENGES
generation z
comes with
built-in
connectivity.
!
be prepared
LAVA consult
Social Business Partner
content is king,
but
context
is queen.
!
dunk your content
mobile will be the
primary device
people will use to
find, read and buy.
!
be responsive
location based
notifications based
on personal
preferences
!
unintrusive
23
social monitoring
& social metrics
is a requirement,
not an option…
!
big data, kiss edition
you’ll need stunning,
compelling visuals
to stand out from the
crowd.
!
visual storytelling
Phone: +32 (0) 497 41 43 79
every single employee
will need to act as an
ambassador
for your brand.
!
lead by education
E-Mail: info@lavaconsult.eu

26. HAPPY NEW YEAR !
LAVA consult
Social Business Partner

27. WANT TO
KNOW MORE?
let’s meet & tweet
@LAVAconsult
LAVA consult
Social Business Partner