Gamewear Looks to Windows 7 Professional to Pump-Up Productivity

1. Windows 7
Customer Solution Case Study
Sports Firms Looks to New Operating System
to Pump-Up Productivity
Overview “The number one biggest attribute of Windows 7 is
Country or Region: United States
Industry: Sports Manufacturing
increased speed; I’d estimate it is up to 30 percent
faster. We upgraded to 64-bit to take advantage of
Customer Profile
GameWear, Inc., located in Hoboken, New
the additional power.”
Jersey, markets unique, team-branded Frank Cerullo , GameWear, Inc. , Chief Executive Officer
sports apparel to sports stadiums, team
club stores and various retailers in the
United States, Canada, Mexico and Japan. Chief Executive Officer
Business Situation With a slogan of Wear The Game, GameWear of Hoboken, New
The sports firm is looking to pump-up GameWear, Inc.
productivity and lower costs. Jersey is a manufacturer that specializes in team branded sports
Chief Executive Officer
accessories made from the object in play—the ball or puck. After
Solution
Features in Windows 7 are giving life to old grasping GameWear’s triple digit growth record, it has made more
computers, increasing customer service by than one sports fan fantasize--”Why didn’t I think of that?” Indeed
finding and navigating files faster, and
lowering IT costs by faster problem GameWear has turned a sports passion into a financial homerun.
resolution. However, the company seems to be perennially scouting for new
Benefits technology that can help boost productivity, essentially doing more
 Enhanced Data Scouting with less. Tapping the IT expertise of eMazzanti Technologies, the
 Older Computers Come Off the Bench
 More Productivity Yardage
sports firm is finding new, winning features in the Windows® 7
 Better Navigation Supports Triple Digit operating system. For example, Federated Search is scouting-out
Scoring
 Problem Steps Recorder’s Three Bagger
hard to find data in record time, Aero® desktop experience and
Taskbar Customization are delivering more nimble navigation, and
the overall speed of the new OS is up 30 percent.

2. Situation
GameWear’s famous bracelets, necklaces, Trigger Start Services
key chains, MP3 player cases, and cell phone The Trigger Start Services feature allows
cases feature every major league team. This GameWear’s computers to Boot up and
comprises over 80 collegiate teams and an Resume much faster by making more
extensive cache of players. Each item is efficient use of the computer’s resources.
made from the same genuine leather as the
ball in play, letting fans wear a piece of the Aero desktop experience
game on or off the field. GameWear’s unique The Windows 7 Aero Snap feature allows
products are extremely popular with fans GameWear user’s side-by-side window
nationwide. viewing by dragging windows to borders, left
and right. Grab and shake the foremost
After experiencing triple-digit growth, screen to make all other screens disappear.
GameWear continues to press its momentum The Peek feature is invoked by clicking the
by looking for ways to be more productive in lower right hand Show Desktop rectangle. A
the areas of better customer service and GameWear desktop is immediately visible to
lower operating costs. view gadgets and other desktop icons.
For example, associated with each of Taskbar
GameWear’s more than 4,000 items are at Features like Pinning and Jump Lists,
least four product images, each with a accessed conveniently from the taskbar, are
different purpose—over 50,000 file streamlining document navigation.
variations. “We have ten different varieties of GameWear users have their files move
bracelets for the Phillies. When a customer readily available.
(retail store) calls to put a bracelet in their
catalog, we have to quickly find the right XP Mode
photo and graphics and rush it over,” said The XP Mode capability allows many legacy
Frank Cerullo, GameWear’s Chief Executive applications to run virtually under Windows 7.
Officer.
Power Management
Another challenge for GameWear is finding Laptop batteries last longer with power-
ways to lower costs by being more efficient saving features like Battery Power
and extending the life of its equipment. Management.
Federated Search
Solution Federated Search enables the GameWear
GameWear is discovering features in team to find virtually any type of file whether
Windows 7 that may warrant MVP status. For located on local drives, network or the
example, Aero desktop experience and Internet. Searches are deeper and more
Taskbar features are speeding up document comprehensive.
navigation while Federated Search is sifting
through thousands of files faster for improved Problem Steps Recorder
customer service. Additionally, ReadyBoost™ Problem Steps Recorder allows GameWear
technology is extending the life of old staff to precisely capture and communicate a
computers, and Problem Steps Recorder is computer problem. It also enables staff to
lowering IT costs through faster fixes. document fixes, create tutorials or

3. knowledge-based reference materials for the machine operating system refreshes,”
customers. said Carl Mazzanti, CEO, eMazzanti
Technologies.
Windows Touch
Windows 7 supports touch screen monitor More Productivity Yardage
drivers. One of GameWear’s future uses for “The Battery Power Management feature in
Windows Touch is in its conference room for Windows 7 extends laptop productivity by as
new client presentations. much as 30 percent for us. For our sales
people, who are on the road sixty percent of
the time, it translates into more sales time
Benefits and more revenue.”
Enhanced Data Scouting
Federated Search is a great example of the Fast break with Boot, Resume Features
enhanced search capabilities GameWear “Trigger Start Services is the under-the-hood
needed for the more than 50,000 file assets Windows 7 capability that shortens boot and
that it must organize, track and retrieve. resume times,” said Mazzanti. “GameWear is
Cerullo commented, “It’s easy to misplace a seeing up to a 50 percent faster start-up.”
PDF, word or email. With the new search
feature it doesn’t much matter where the Better Navigation Supports Triple Digit
information asset is, we can usually find it. Scoring
“Aero desktop experience and Taskbar
“Quickly finding documents literally translates features like Snap, Peek, Jump Lists and
into better service. Federated Search is like Pinning are a huge improvement in file
having a virtual customer service rep navigation. It’s the kind of productivity tools
dedicated to each client. we need to support our triple digit growth
curve.”
“The old way of searching emails costs us
hours of time. A three-year old accounts XP Mode Hits Backup
receivable email proved a returning client still “XP Mode is my legacy software back-up
owed money. We could have cut that search hitter. There are a few custom applications
to minutes instead of hours with Federated that now run under Windows XP that we may
Search.” want to run under Windows 7. Just to know
I’ve got options in terms of what OS I choose
Speed Most Important Attribute to run under gives me confidence to move
“The number one biggest attribute of ahead with a timed Windows 7 migration.”
Windows 7 is increased speed; I’d estimate it
is up to 30 percent faster. We upgraded to Problem Steps Recorder’s Three Bagger
64-bit to take advantage of the additional “GameWear can benefit in three ways with
power.” Problem Steps Recorder. First, it can capture
IT problems accurately which helps eMazzanti
Older Computers Come Off the Bench solve the issue faster. Second, it’s a great
“GameWear has a mix of older and newer tutorial tool. We can quickly create training
machines running Windows XP® and documents around new features. Third, it’s
Windows Vista®. Because Windows 7 is so an effective work monitor for new employee
lean and we can instantly add cheap RAM, performance feedback, similar to a call
we’ll be able to extend the life of some of the center monitoring calls for quality
computers. This alone saves enough to justify assurance.”

4. For More Information Windows 7
For more information about Microsoft Cut and Run Product Development Faster and more reliable: Windows 7 will help
products and services, call the Microsoft “We are constantly creating new products. your organization use information technology
Sales Information Center at (800) 426- The inspiration can come from anywhere, but to gain a competitive advantage in today’s
9400. In Canada, call the Microsoft often it’s something we see on the Internet. new world of work. Your people will be able to
Canada Information Centre at (877) 568- The Snipping Tool makes is super easy to be more productive. You will be able to
2495. Customers who are deaf or hard-of- grab, save and share the idea. What a great support your mobile work force with better
hearing can reach Microsoft text telephone feature!” access to shared data and collaboration
(TTY/TDD) services at (800) 892-5234 in tools. And your IT staff will have better tools
the United States or (905) 568-9641 in Windows 7 Has the Touch and technologies to enhance corporate IT
Canada. Outside the 50 United States and “Downstream we’d like to use the Windows 7 security, data protection, and more efficient
Canada, please contact your local touch screen capability in our conference deployment and management.
Microsoft subsidiary. To access information room. We love to show off the latest
using the World Wide Web, go to: technology to our clients. It shows we’re For more information about Windows 7, go to:
www.microsoft.com technology savvy and can bring this kind of www.microsoft.com/windows/business
business acumen to their projects.”
For more information about GameWear,
Inc. products and services, call 973-954-
2413 or visit the Web site at:
www.wearthegame.com
For more information about eMazzanti
Technologies products and services, call
201-360-4400 or visit the Web site at:
www.emazzanti.net
Software and Services Hardware
 Products  HP
− Windows 7 Professional  Lenovo
− Windows Vista Ultimate  Dell
− Windows Vista Business
− Microsoft Windows Server® 2008
− Microsoft Office® 2007
Microsoft Exchange Server 2007
This case study is for informational purposes only. MICROSOFT
MAKES NO WARRANTIES, EXPRESS OR IMPLIED, IN THIS
SUMMARY.
Document published July 2009