1. Blogging is still the shit
David Pensato

2. In 2013, everyone with
regular access to the
internet is a blogger.

3. What is blogging?
Let's go back in time
for a moment.

4. Anatomy of a blog,
circa 1998, yo.

5. Anatomy of a blog,
circa 1998, yo.
Frequent, often daily entries
Displayed in reverse chronological order
Links, often with commentary

6. Anatomy of a blog,
circa 1998, yo.
Pictures, personal and not
Thoughts, ideas, personal reflections —
often on what other bloggers have also
reflected on
Reactions to current events

7. Anatomy of a blog,
circa 1998, yo.
Real power of blogs is their
networked nature:
Links aren’t presented in isolation
but placed into new context,
which is often explained with
commentary.

8. Social media platforms
are company controlled
blogging platforms.

9. So Why Does Everyone
Use These Platforms
Instead of a Real Blog?

10. They offer a few things
that WordPress doesn't.

11. 1. Ease of use,
ease of access

12. 2. Ease of connections,
ease of feedback

13. 3. Combination of feed
and publishing

14. 4. Perception of "privacy"

15. The Perception Problem

16. Rants, Editorials
and Essays (oh my)

17. Content
Marketing Industry

18. In short, people think
blogging is for “bloggers”

19. Who cares? Why not
just blog on Facebook?
STFU already.

20. Centralized,
but not on you

21. Ownership & Control

22. Increasing
Fragmentation

23. 1
A way forward with
WordPress (and true
social interaction)

24. Blog first, tweet later

25. Pick one person.

26. A new plug-in.
2

27. For now, let’s give it a
“social” name, with a
bad open-source logo.

29. Here’s what it needs to
do (at its most basic).

30. Get the dashboard
out of my face.

31. Let me hide things
from my mom.

32. Let some people
post to my "wall."

33. When I'm logged in,
show me my feed.

34. Make it easy for people
to join my site (so I can
assign them roles).

35. For now, distribute
and collect from my
other profiles.

36. Social Media is only
part of the evolution
of blogging.

37. Blogging will continue
to be the web’s
paradigm. “Social” is
just the next layer we
need to add.