This document provides 10 tips for using Twitter to build business value: 1) React to and thank users interacting with your content; 2) Greet new clients with a welcome tweet; 3) Collect Twitter usernames on forms; 4) Connect with local users to target local followers; 5) Help users tweeting about your products or services; 6) Monitor successful keywords; 7) Engage with clients based on their recent tweets; 8) Follow users interacting with your site; 9) Gather positive tweets for testimonials; 10) Learn from competitors' tweets. The overall recommendation is to focus social media efforts on business while maintaining a social and helpful presence.

1. How to build business
value through Twitter
By Wired Marketing

2. There are
over 200
million active
Twitter users
world wide.

3. That’s a lot of
people

4. And chances are your
customers are on Twitter
too.

5. Think about how great
it would be to tap into
conversations
happening in the
Twitterverse, and use
them to your
advantage

6. Here are 10 quick tips to
help you focus your social
media efforts in the right
place at the right time…

7. 1. React to Twitter users who
are interacting with your
content
By paying attention and being polite and gracious
you can further your relationships with your
followers.
If someone comments on, RTs or shares your
content, you should thank them. Keep an eye on
your mentions tab and be friendly.

8. 2. Say ‘Hello and welcome’
messages to new clients
Marketing doesn’t stop when someone signs up as a
client. Nurture them and greet each new client with
a friendly tweet.
Try and personalise the tweet if you can. It’s all about
building relationships.

9. 3. Add a Twitter username field
to your forms
Collect social media information when a client signs
up. Simply add a new form to your website and
encourage people to interact with you.

10. 4. Connect with users in a specific
location
Twitter tracks users’ geographical locations to
help you understand where your followers are
based. This is especially great for local
companies looking to target local followers.

11. 5. Monitor customers who are
looking for help
If you’re using a social dashboard to control your
accounts, you can set up a keyword stream that helps
you find leads.
Search for users who tweet your keyword and ‘help’
or ‘support’ and jump in to save the day with your
superhero powers.

12. 6. Monitor your successful keywords
Following on from point 5, set up
keyword streams for your most
successful keywords. Once these streams
are in place, you will see which users are
interested in specific topics, even if you
aren’t following them.
Follow these individuals to showcase
your brand.

13. 7. Take a look at your client’s
recent tweets
See what your clients were tweeting about before
you speak to them. By engaging on a personal level,
you will find it easier to have a conversation with
your clients. Did they mention that they were
heading out for lunch? Ask them how it was and if
they had a cheeky desert.

14. 8. Follow people who have
interacted on your site
Target users who have interacted with your pricing page or
have viewed your products on your website. This may be
tricky without the correct tools, but try using Google
Analytics to track where your contacts are based.

15. 9. Gather positive tweets and use
them as testimonials
New clients take on board the opinions of other
people, over your own opinion. Favourite your most
flattering tweets and consider embedding them on
your website.

16. 10. Take a nosy at your
competitors mentions
Get a leg up on the competition and see how
their clients interact with them. Use this
information to modify your social media
strategy or follow up with a lead in a different
way. And see if there are any types of tweets
that you could start posting.
Again, set up a stream on your social
dashboard that includes your competitor’s
names.

17. These steps should make your
social media efforts more
business focused, whilst still
remaining social, friendly and
helpful.

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