1. The document provides a quarterly report on Facebook and Instagram advertising trends in Q2 2016. It analyzes spending patterns and campaign objectives.
2. On Facebook, video views, clicks to website, and mobile app installs received the highest spending. On Instagram, clicks to website, video views, and page post engagement had the highest spending.
3. The report outlines various updates to Facebook and Instagram ads, including improvements to dynamic ads, video ads, lead ads, pixel matching, text guidelines, and budgeting algorithms.