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LinkedIn: 10 Tips to Drive Traffic to Your Blog

Do you write amazing business blog articles? Do you need more people to read them?

If you’re a B2B, LinkedIn is the ideal place for you to connect with your market, develop relationships, and drive traffic back to your blog. With over 225 million users worldwide LinkedIn is the go-to social site for business networking.

Here are 10 tips to increase your LinkedIn ROI and get more traffic to your blog.

Read more social media marketing tips: blog.wishpond.com

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LinkedIn: 10 Tips to Drive Traffic to Your Blog

  1. 1. 10 Tips: How to Use LinkedIn to Drive Traffic to Your Blog
  2. 2. Table of Contents: 1 Complete Your Profile 2 Build Your Connections 3 Be Active 4 Join Targeted Groups 5 Create a Group
  3. 3. Table of Contents: 6 Engage with Your Network 7 Write Engaging and Interesting Content 8 Share Blog Post with Individuals 9 Follow LinkedIn Influencers 10 LinkedIn Share Button
  4. 4. 1 Complete Your Profile
  5. 5. Complete Your Profile 1 2 3 Business profile: Make a welcoming, trust-building business profile that succinctly tells who you are. Personal profile: Make a completed personal profile, with a friendly, professional headshot. Include a link to your blog and website in both your business and personal profile. Hootsuite has a cool company profile and personal profile for CEO Ryan Holmes
  6. 6. 2 Build Your Connections
  7. 7. Build Your Connections 1 2 3 Search and connect with co-workers, business partners, alum, email contacts, customers and social media followers on LinkedIn. Use LinkedIn like a rolodex when you network with someone in person, connect with them on LinkedIn. The more connections you have, the more people will see your LinkedIn status updates. Send a personal note when connecting with people on LinkedIn
  8. 8. 3 Be Active
  9. 9. Be Active 1 Make status updates a few times a week, to build trust and increase your click through rate (CTR). 2 Create a calendar reminder to stick to a schedule. Well known social media blogger, Brian Honigman posts his own articles, and links to others too, such as with breaking news updates. 3 Post links directly to your blog, and to other people’s content.
  10. 10. 4 Join Targeted Groups
  11. 11. Join Targeted Groups 1 2 3 There are over 1.5 million LinkedIn groups, many of which offer incredible networking opportunities. Search for groups, and assess which ones would be of value for your business. Join groups that have genuine engagement, and reach your niche.
  12. 12. 5 Create a Group
  13. 13. Create a Group 1 Create your own group if you can’t find a specific networking, or want a new one. 2 Make a theme for your group, create guidelines, and invite participants. 3 With your own group, you can be seen as an industry leader in your niche.
  14. 14. 6 Engage with Your Network
  15. 15. Engage with Your Network 1 2 Networking on LinkedIn is like networking offline too - be conversational and engaging by asking questions and responding to comments. Engage in your groups to become a top influencer. Expand your network by commenting and conversing on groups. 3 Use LinkedIn tools like polls to create interactive content about your blog.
  16. 16. 7 Write Engaging and Interesting Content
  17. 17. Write Engaging and Interesting Content 1 2 3 Keep your readership interested by consistently writing within your business theme. Create attention-grabbing headlines and images, that intrigue your target market to read more. Many LinkedIn groups have Promotions tabs. Post your sweepstakes and other offers. Host interactive content like contests and sweepstakes on your blog.
  18. 18. 8 Share Blog Post with Individuals
  19. 19. Share Blog Post with Individuals 1 2 3 Share your blog articles through LinkedIn emails, with personal and segmented messages. Use LinkedIn email to communicate relevant articles directly your connections. Don’t overuse or spam LinkedIn email - you’ll lose trust and brand reputation. Send article links directly to individuals, when the article is relevant to them
  20. 20. 9 Follow LinkedIn Influencers
  21. 21. Follow LinkedIn Influencers 1 2 3 Follow LinkedIn Influencers to find great articles to share with your LinkedIn network. Comment on Influencer articles to engage on their communities. Get great ideas for your own future blog posts too! Follow your industry Influencers. In social media, for example, follow Guy Kawasaki .
  22. 22. 10 LinkedIn Share Button
  23. 23. LinkedIn Share Button 1 2 3 Essential: Need LinkedIn share button on all of your blog articles. Use the button to share your links with your groups - but just make sure you check your updates directly on LinkedIn too! Use sidebar buttons on your blog posts to generate even more shares. Make it easy to share your posts - code in a LinkedIn button on your blog site.
  24. 24. More Resources... Check out more ways to drive traffic to your blog: ● ● ● ● ● 12 Effective Ways to Use Facebook to Drive Traffic to Your Blog 12 Formulas: How to Use Twitter to Drive Traffic to Your Blog How to use Google+ to Promote your Blog (9 tips) 9 Ways to Use Pinterest to Drive Traffic to Your Blog The Ultimate Small Business Guide to Social Bookmarking: Driving Traffic to Your Blog
  25. 25. Thank you for viewing! Did you like this presentation? Check out blog.wishpond.com for more! Share our blog! Wishpond makes it easy to run interactive social media marketing campaigns. Learn more at Wishpond.com