Are you seeing depressing conversion rates with your mass email marketing campaigns? Would you like to personalize each and every email you send out, but don’t have the time to leave your desk for lunch? Let's talk email automation. This Slideshare presentation will give you 15 email marketing and automation statistics that will get you thinking.

1. 15 EMAIL
AUTOMATION
STATS
THAT MIGHT SURPRISE YOU

3. Are you seeing depressing conversion
rates with your mass email
marketing campaigns? Would you
like to personalize each and every
email you send out, but don’t have
the time to leave your desk for
lunch?

4. Have you experimented with
email automation? Should you?
Let’s find out.

5. #1. A personalized subject line
increases email engagement by
22 percent.

6. #2. Personalized emails improve
click-through-rates by 14%, and
conversion rates by 10%.

7. #3. This year, about 84% of all
emails will be spam. Segmenting
your email list demographically
ensures your emails aren’t.

8. #4. Business users of targeted
and personalized email tools
have found a 451% increase in
lead generation.

9. #5. lead nurturing and nurtured
leads produce, on average, a 20%
increase in sales opportunities
versus non-nurtured leads.

10. #6. Nurtured leads make 47%
larger purchases than nonnurtured leads.

11. #7. 41% of email is now opened
on mobile devices, so optimizing
for mobile has never been more
important

12. #8. Companies with mature lead
generation and management
practices have a 9.3% higher
sales quote achievement rate.

13. #9. Companies that excel at lead
nurturing generate 50% more
sales-ready leads at 33% lower
cost.

14. #10. Research shows you can
save 15% or more on creative
production with email
marketing

15. #11. Event-triggered marketing
can potentially save 80% of your
direct mail budget.

16. #12. Research estimates there is
a 15% savings on creative
production with marketing
automation.

17. #13. Companies that automate
lead management see a 10% or
greater increase in revenue in 69 months.

18. #14. 64% of Chief Marketing
Officers have no process to
manage their marketing
automation.

19. #15. By 2020, customers will
manage 85% of their
relationships without talking to
a human.

20. Sources:
B2Bmarketing
The Annuitas Group
Gartner Research
Fathomdelivers
Econsultancy
Pardot

21. Thank you for viewing!
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