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The Year in Review 2014 Online Marketing Statistics

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2014 is slowly but surely working its way to a close.

In recognition of the advancements which the marketing industry has undergone these past 12 months, here’s a quick snapshot of what we learned and what interested us most this past year.

Publié dans : Marketing

The Year in Review 2014 Online Marketing Statistics

  1. The Year in Review 2014 Online Marketing Statistics Wishpond Technologies
  2. “What’s Past is Prologue” - Shakespeare We’ve almost wrapped up 2014, and, in recognition of the advancements which the marketing industry has undergone these past 12 months, here’s a quick snapshot of what we learned and what interested us most this past year.
  3. TV Viewing Trends Overall time spent watching TV in US households was 141 hours and 19 minutes per month in Q3 of 2014, down about 6 hours per month from the same period in 2013. Source: http://www.marketingcharts.com
  4. TV Viewing Trends (18-24 Demographic) Weekly time spent in hours: minutes - based on USA Q1 2012 to Q3 2014 24:44 23:24 21:49 22:32 21:32 19:01 21:59 21:45 17:34 23:14 22:27 Q1 Q2 Q3 Q4 2012 2013 2014 Americans aged 18-24 watched about 17.5 hours of TV per week in Q3 of 2014. That represents a decline of almost 4 hours per week since 2012. Source: http://www.marketingcharts.com
  5. Most Effective Social Media Post Types Percent of Global B2B Marketers Videos Images Comments Written Copy Questions Invites Headlines 8% 37% 53% 11% 42% 47% 12% 48% 40% 9% 57% 34% 19% 52% 29% 21% 57% 22% 12% 67% 21% Not very effective Somewhat effective Very effective Source: http://www.comscore.com/
  6. Wait… Radio? Radio’s audience is growing, according to a September 2014 study which found that radio reaches 242.2 million listeners aged 12 and older per week, an increase of more than half-a-million listeners from last year. Source: http://www.marketingcharts.com
  7. Mobile Usage Mobile App Hours Per User Per Month (Age 18+) People between the ages of 25-34 spend more time on mobile apps than any other age segment examined (though only slightly beating out the 18-24 age-group). 73.8 74.6 63.5 49.9 Age 18-24 Age 25-34 Age 35-54 Age 55+ With almost 75 hours of mobile app usage per month, the 25-34 year-old age group beat out the 55+ demographic by an impressive 25 hours/month. Source: http://www.comscore.com/
  8. Facebook Usage Use of Facebook by college students has decreased by 59.1%, while use by alumni has increased by 64.6% Source: http://istrategylabs.com Use of Facebook by people aged 55+ has increased 80.4% while use among people 13-17 it’s decreased 25.3%
  9. Digital Advertising Revenues US Market 2013-18 (in billions) $57.0 Mobile Ad Revenue $52.5 $47.6 $42.8 $65.9 $61.5 2013 2014 2015 2016 2017 2018 By 2018 mobile should account for 29.2% of online ad revenues. That translates to a projected spending of $19.2 billion on mobile advertising in 2018, compared to $7.1 billion last year. $7.1 $9.8 $12.6 $15.0 $17.1 $19.2 Source: http://www.marketingcharts.com
  10. Facebook Ad Growth Facebook Advertising Aggregate CPM (Cost Per 1000 Impressions) and ROI 2.0 1.5 1.0 0.5 0.0 Normalized CPM Normalized ROI 8 7 6 5 4 3 2 1 0 November 2013 November 2014 Normalized ROI Normalized CPM The increase in ad demand platform led to dramatic increases in ad CPMs in 2014. Advertisers also saw ROI jump significantly in this time period. Source: http://marketingland.com
  11. Change in Measured Ad Spending Media Sector Jan - Jun 2014 Cable TV +7.8% Network TV +4.1% B2B Magazines -1.2% B2C Magazines -3.8% Local Newspapers -7.7% National Newspapers -8.4% Display Ads +9.7% National Radio -0.6% Between January and June, online display ad spending grew 9.7% YoY, compared to the overall market which had growth of 3.1% Note that the source does not show mobile or video ad spend (which have both grown substantially this year) Source: http://marketingland.com
  12. B2B Content Marketing Usage (by Tactic) Social Media - Other than Blogs (87%) Articles on your Website (83%) eNewsletters (78%) Blogs (77%) Case Studies (71%) Videos (70%) White Papers (61%) Webinars (59%) Research Reports (44%) Infographics (38%) Ebooks (32%) Podcasts (27%) Infographics have seen the largest YoY increase in usage. Last year, 38% of B2B marketers were using infographics, compared with 51% this year. Source: http://www.iab.net/
  13. Change in Amount of B2B Content Creation Between June 2013 and June 2014 2% Unsure 5% Less 3232 32% Significantly More 41% More 20% Same Amount 41% of B2B marketers are creating more content. Even cooler (though not shown) is the fact that 78% of the most effective marketers are creating more content. Source: http://www.iab.net/
  14. B2B Content Marketing (Miscellaneous, but Interesting, Statistics) Source: http://www.icontact.com/ B2B marketers believe Google+ is the least effective social media network for content promotion. B2B marketers believe LinkedIn is the most effective social media network for content promotion. 49% of small businesses believe Slideshare is highly effective for content promotion.
  15. B2B Content Marketing (Miscellaneous, but Interesting, Statistics) Source: http://www.icontact.com/ The most effective B2B marketers spend 39% of their marketing budgets on content creation. Customers who receive email newsletters spend 82% more when they buy from the company.
  16. Thank you for viewing! Wishpond One Easy Tool Check out blog.wishpond.com For All of Your Online Marketing Efforts For more awesome end-of-year content

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