A key element to optimizing conversion rates is creating the perfect color scheme to design your landing page, Facebook Ad, retargeting ads and email automation campaigns. A landing page with right complimentary or contrasting colors can increase conversions, generating more leads and sales for your promotion. We want our customers to succeed. That’s why we put together our personal top 10 favourite color palette tools. They’re all free too. Use your custom color palettes to design like a pro and start creating your online marketing campaigns today, with Wishpond.

1. Top 10
FREE
Color Scheme Tools
for conversion optimization
W

2. Best known color scheme wheel in the graphic design scene. Plugins are
available for all the main Adobe tools including Photoshop, Illustrator and
InDesign.
Kuler (Adobe)

3. Choose a hue and Mudcube can help you build a color scheme with the
intuitive built-in slider. Gives you hex numbers for every color too.
Mudcube Colour Sphere

4. Color lets you hover your mouse around the page to find the perfect color
schemes and hues. It gives you the hex numbers too. It’s very intuitive to use
- even for the beginner. For advanced users, it gives perfection.
Color

5. Type in a color name, hex code, rgb, and more. Gives you complementary,
split-complementary, triadic, tetradic and more color schemes with most color
conversions.
Spy Color

6. Type in a website to check foreground, background and hundreds of
elements on the site. Gives you best color contrasts even for people with
color deficits.
Check My Colours

7. One of our fav’s for landing
page design.
Upload an image (the image
on your lead generation
pages).
You get complimentary and
contrasting color schemes to
optimize your CTA and leads.
Color Hunter

8. Incredibly in-depth free tool to design, customize and analyze your color
choices. Select from color validation, libraries, and a whole suite of palette
generation tools.
Color Explorer

9. Formerly “Color Scheme Designer”, gives you color wheel and interesting
ways of generating colour themes by allowing you to select from the scheme
brightness or saturation.
Palleton

10. Check out your color scheme with stock images. Choose your color palette
and you can search images by keyword. Filter images by brightness and
saturation too.
Shutterstock Palette

11. Flash based color scheme creator based on mathematical equations (like
Kuler Adobe). Submit a single color to create RGB or hexadecimal outputs.
Colors on the Web

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