From Jobbox to Landing. The importance of understanding startups and how branding as to evolve to adapt. Like business does.

1. What happens to a brand
after branding
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2. We did one naming
presentation for...
JobBox
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3. After a dozen.
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4. We suggested the final
10 naming proposals
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5. After more than 700 attempts.
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6. What a fight it was.
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7. From this:
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8. sorry...
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9. From this:
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10. www.with-company.com
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To this:

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12. www.with-company.com
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13. www.with-company.com
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18. www.with-company.com
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19. www.with-company.com
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20. www.with-company.com
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How?

21. Starting in Berlin
Getting to know
to whom!
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22. what and how
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23. ...all of the relevant
information
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24. Sharing
a lot
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25. some
empathy
;)
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26. Who.
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27. www.with-company.com
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28. www.with-company.com
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29. www.with-company.com
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The
self.

30. www.with-company.com
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31. www.with-company.com
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with some
pain!

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with some
brains

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...hands

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We finally landed

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...so we could
start again

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The physical self

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38. www.with-company.com
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The
perfect
fit

39. More important than that moment,
was what happened after...
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40. What happened to Landing
after Branding?
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41. www.with-company.com
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42. on a boat
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43. www.with-company.com
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made of light

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on a xxl hoodie

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well, that’s candy

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gay

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LOL

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a magic carpet

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all the colors

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LLLLLLLLLLLLLL

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bon a ag

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part of paulo

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coherence

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what the...voice

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confident

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super confident
(confiançudo)

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honest, friendly

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super
mega
extra
confident
(taxa de bazófia
100%)

59. supportive
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60. www.with-company.com
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straightforward

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#talkingtaktaktak

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Attention please.

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Not a single piece of content
in the last 19 slides was designed
by WithCompany

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We haven’t done any of this.

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And that’s why this feels
so incredibly great.

66. Significantly
Different
Branding
is about:
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67. www.with-company.com
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thinking of what
happens to a brand
after branding

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complaining
less about the clients
and antecipating
their future needs

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it’s about providing
tools, not strict rules

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it’s about doing
and deciding together

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creative empowerment
and not creative constrains

72. www.with-company.com
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giving the brand - and the people
behind the brand - space to make
mistakes

73. www.with-company.com
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speaking like a roller coaster,
or like a fishmonger, or like a person.
Not a metronome

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integrated attitude
and not only a single icon

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alignment of ideas
and motivations

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letting the branding process
shape the company’s culture

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we believe - and do - things this
way not because we want
do seem different, but we want our
results to be...

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79. www.with-company.com
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80. With
great
people

81. With
great
people
and
Anselmo

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Congrats Landing.

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Congrats Landing.
You landed on a fucking boat.

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Congrats Landing.
You landed on a fucking boat.
And you did it before SpaceX.

86. www.with-company.com
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Congrats Landing.
You landed on a fucking boat.
And you did it before SpaceX.
aim for more.
www.landing.jobs

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Thank you Paiva, Pedro, Matt, Tiago
and all of the Landing crew for being great.
Thank you Francisco, Lorena and Tiago for the incredible work.
More about Branding for Startups
https://medium.com/@withcompany/
Rui Quinta
rui@with-company.com
+351 917 441 524