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How To Grow Your Startup with Social Media - Content Marketing

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Wojciech Szywalski
Wojciech Szywalski

During @Growth_Labs meetup and coaching session for young startups I was talking about leveraging growth via social media and content marketing techniques.

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Grow Your Startup With #socialmedia (Marketing) Wojtek Szywalski | @wojteksz | @presspadapp wojtek@presspadapp.com
You CAN leverage on social media Without a 1.000.000 fans Facebook Page nor 500k followers on Twitter because You do not need this… and probably you don’t have them, either...
Social media is NOT about fans and followers It’s about 1 on 1 conversation Everyone wants to feel special...
Before you begin, understand your VALUE Your startup fill some gap, fix something, solves some problem Find people who have problem your business solves, they will be delighted…
Find the MOST suitable social network to start Start doing it good, ONE network at a time Measure results (traffic, registration, sells etc.)...
Start talking to people, including influencers/VIP Do not be afraid, be brave But what if?... There is only one “what if” - What if you don’t try...
Set measurable business goals Win 10 customers by end of quarter, push sales 5% next month etc. Pumping fans’ counter is not among them
Build your community from the other side Rat race for growing numbers of followers and fans does not make sense People have to go after you in the act of appreciation and gratitude etc.
How to win new customers? in #socialmedia
Direct 1. Join groups of interests on LinkedIn, Indirect 1. GoldenLine, Reddit, Facebook Answer questions on Quora linking to your site/landing page 2. Help people solve their problems 2. Share problem solving/educational content 3. Identify potential customers 3. Find media partners who will escalate your 4. Reply privately if they have friends who would benefit from your solution, ask for voice among their community 4. recommendation Hide exclusive content behind social-sharingwalls 5. Name and link wise, it matters for SEO
Tools to win in #socialmedia
Buffer Be present at any time zone MailChimp Affordable e-mail marketing solution Pay with a Tweet Give access for those who speak up for you Landingi Make awesome landing page in a minute even if your are not a designer PressPad Bring your expert knowledge from your blog to the App Store for $0 Mention Hear what your potential customers need and feed your sales funnel
PressPad (Case Study) #digitalpublishing => #design
A/B versions A: Pay wall B: email opt in 1700+ targeted leads ~ 5000 downloads Social buzz
Thank you Wojtek Szywalski | @wojteksz wojtek@presspadapp.com
Read more at my blogs blog.presspadapp.com medium.com/@wojteksz

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How To Grow Your Startup with Social Media - Content Marketing

  • 1. Grow Your Startup With #socialmedia (Marketing) Wojtek Szywalski | @wojteksz | @presspadapp wojtek@presspadapp.com
  • 2. You CAN leverage on social media Without a 1.000.000 fans Facebook Page nor 500k followers on Twitter because You do not need this… and probably you don’t have them, either...
  • 3. Social media is NOT about fans and followers It’s about 1 on 1 conversation Everyone wants to feel special...
  • 4. Before you begin, understand your VALUE Your startup fill some gap, fix something, solves some problem Find people who have problem your business solves, they will be delighted…
  • 5. Find the MOST suitable social network to start Start doing it good, ONE network at a time Measure results (traffic, registration, sells etc.)...
  • 6. Start talking to people, including influencers/VIP Do not be afraid, be brave But what if?... There is only one “what if” - What if you don’t try...
  • 7. Set measurable business goals Win 10 customers by end of quarter, push sales 5% next month etc. Pumping fans’ counter is not among them
  • 8. Build your community from the other side Rat race for growing numbers of followers and fans does not make sense People have to go after you in the act of appreciation and gratitude etc.
  • 9. How to win new customers? in #socialmedia
  • 10. Direct 1. Join groups of interests on LinkedIn, Indirect 1. GoldenLine, Reddit, Facebook Answer questions on Quora linking to your site/landing page 2. Help people solve their problems 2. Share problem solving/educational content 3. Identify potential customers 3. Find media partners who will escalate your 4. Reply privately if they have friends who would benefit from your solution, ask for voice among their community 4. recommendation Hide exclusive content behind social-sharingwalls 5. Name and link wise, it matters for SEO
  • 11. Tools to win in #socialmedia
  • 12. Buffer Be present at any time zone MailChimp Affordable e-mail marketing solution Pay with a Tweet Give access for those who speak up for you Landingi Make awesome landing page in a minute even if your are not a designer PressPad Bring your expert knowledge from your blog to the App Store for $0 Mention Hear what your potential customers need and feed your sales funnel
  • 14. A/B versions A: Pay wall B: email opt in 1700+ targeted leads ~ 5000 downloads Social buzz
  • 15.
  • 16. Thank you Wojtek Szywalski | @wojteksz wojtek@presspadapp.com
  • 17. Read more at my blogs blog.presspadapp.com medium.com/@wojteksz