CIC
MEDIA
RELATIONS

WHAT IS MEDIA RELATIONS?
The aim of media relations is to optimize positive
coverage in the mass media without having to spend
money on advertising.
Has to do with an organization working alongside media
to keep people aware of its aims, practices, and policies
in a good , credible and steady way.
This implies working with the people who create the
features and news in the mass media.
CIC

TYPES OF MEDIA
CIC
Print Media Support Media Broadcast Media Internet

CIC
TYPES OF MEDIA
 Paper publications
circulated in the form of
physical editions of
newspapers, books,
magazines, journals,
newsletters, and
brochures.
PRINT MEDIA

CIC
TYPES OF MEDIA
SUPPORT MEDIA
 Used to reinforce
or supplement a
message being
delivered via some
other media
vehicles.

CIC
TYPES OF MEDIA
BROADCAST MEDIA
 It is a media that
uses electronic
transmission of radio
and television signals
that are intended for
general public.

CIC
TYPES OF MEDIA
INTERNET
 Comprises of services
such as email, social
media sites, websites,
and internet-based
radio and television.