Penny Limoli — Google School
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WordPress Memphis group member Penny Limoli's presentation on Google School at the June 2, 2011 WordPress Memphis meetup.
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Penny Limoli — Google School
- 1. 6/3/2011 Lessons from Google School By Penny Limoli www.reedlimoli.com © www.reedlimoli.com 1
- 2. 6/3/2011 Seminars for Success www.google.com/Adwords_seminars © www.reedlimoli.com 2
- 3. 6/3/2011 What I learned at Google School in Vegas © www.reedlimoli.com 3
- 4. 6/3/2011 Basic Google Tools for Online Success • Google Analytics • Website Optimizer (advanced users) • Google Adwords © www.reedlimoli.com 4
- 5. 6/3/2011 Outcomes for Presentation • Introduce tools Google has to offer • Share a few ways to use these tools Share a few ways to use these tools • Show that most interactions are ‘trackable’ • Encourage you to learn more Encourage you to learn more © www.reedlimoli.com 5
- 6. 6/3/2011 Google Analytics “Web analytics is the study of online behavior in order to improve it.” Source: Wikipedia © www.reedlimoli.com 6
- 7. 6/3/2011 What does it measure • Each page on a site and how visitors navigate through them • How the visitor got there – keyword, search engine and/or link • When the visitor was last on the site and how often When the visitor was last on the site and how often they come back • Whether they achieved the goals you have for them Example: People who typed in “blue widgets” on Google arrived on the blue widget landing page and 1.2% of them made a purchase. 1 2% of them made a purchase © www.reedlimoli.com 7
- 8. 6/3/2011 Web Analytics is a Process • Set Goals • Take Action • Measure • Adapt and Improve © www.reedlimoli.com 8
- 9. 6/3/2011 About Google Analytics • Powerful • Free • Quick to set‐up • Assists in gaining readers, leads and sales • Coordinates with Google Adwords © www.reedlimoli.com 9
- 10. 6/3/2011 How to Set‐up • Go to www.google.com • Click on Business Solutions • Click on Analytics © www.reedlimoli.com 10
- 15. 6/3/2011 Signup and get your UA code • You can only have one analytics code per website code per website • Your webmaster will need to insert this code or hire someone insert this code or hire someone with coding experience • Code insertion will only take a few Code insertion will only take a few minutes for someone who knows how to code how to code © www.reedlimoli.com 15
- 16. 6/3/2011 Google Analytics Reporting Examples p g p © www.reedlimoli.com 16
- 21. 6/3/2011 How do I filter out my page views? • www.whatismyip.com •IP addresses are location based. Be sure to include your home/office IP addresses in the include your home/office IP addresses in the ‘exclusion filter.” © www.reedlimoli.com 21
- 22. 6/3/2011 Filter Manager © www.reedlimoli.com 22
- 24. 6/3/2011 Enter IP Address E t IP Add © www.reedlimoli.com 24
- 25. 6/3/2011 Be sure all apps are linked © www.reedlimoli.com 25
- 26. 6/3/2011 Website Optimizer (an advanced tool) (an advanced tool) © www.reedlimoli.com 26
- 27. 6/3/2011 Google Adwords YouTube Google Adwords Online Classroom YouTube Google Adwords Online Classroom http://www.google.com.au/adwords/onlineclassroom/ p // g g / / / © www.reedlimoli.com 27
- 28. 6/3/2011 Keyword Tool • Helpful as an SEO tool • Extremely helpful in seeing what keywords are being searched © www.reedlimoli.com 28
- 29. 6/3/2011 Example of keyword tool © www.reedlimoli.com 29
- 30. 6/3/2011 Introducing URL Builder • Create unique identifiers for each ad or link Create unique identifiers for each ad or link • Useful not only in Adwords, but for Facebook ads, posts etc d • UTM codes link with Analytics © www.reedlimoli.com 30
- 31. 6/3/2011 Google URL © www.reedlimoli.com 31
- 32. 6/3/2011 Resources from 6‐2‐2011 Meetup The following items were mentioned by group members at the meetup: • Plugins • Dropbox (to backup WP sites) • Eventpress • Shrimp test A‐B • Password keepers • Splash ID • Last pass • Paid site back‐ups, vaultpress.com • Resource for hiring Wordpress coders: jobs.wordpress.net © www.reedlimoli.com 32