The document discusses promoting blogs using social media. It outlines three tenets for social media success: make sharing easy, engage where your audience is, and choose platforms fitting your blog's topic. Popular social media platforms for different goals are identified, including Facebook, Twitter, Pinterest, YouTube, and LinkedIn. WordPress plugins that allow sharing on multiple platforms or individual platforms like TweetMeme and Google +1 are also reviewed. The document aims to help bloggers strategically use social media to promote their blog.
1. Promoting your Blog with Social Media
Image photo credit
Presentation prepared by Liz Jostes for WordPressMemphis 1.5.12
2. Promoting your Blog with Social Media
✴ Introduction
✴ 3 Tenets for Getting Social with your Blog
✴ Social Media Platforms & How They can Benefit you
✴ WordPress Plugin Options
✴Questions and Discussion
3. 3 Tenets for Getting Social with your Blog
Number 1: Make it easy to both share and follow
- Share buttons at the bottom of post
- Customize your plugins’ settings
- Locate all social media icons together & near top of blog
4. 3 Tenets for Getting Social with your Blog
Number 2: Go Where your Friends are
- Search existing contacts when creating new profile
- Power in numbers
- Facebook & Twitter have become status quo
5. 3 Tenets for Getting Social with your Blog
Number 3: Choose Platforms that Fit your Blog
- Personal vs Business Blogger
- All Topics vs Niche
- Is There an App for That?
6. Social Media Platforms
When SEO Matters...
- Facebook
- Twitter
- Google Plus
- YouTube
- LinkedIn
7. Social Media Platforms
When Traffic Matters...
- Facebook
- Twitter
- StumbleUpon
- Pinterest*
8. Social Media Platforms
When Community Matters...
- Facebook
- Twitter
- Instagram
- Any niche-specific platform
9. Social Media Platforms
When Multi-Media Matters...
- YouTube
- Flickr
- Pinterest
- Instagram
10. Social Media Platforms
When Direct Promotion Matters...
- Twitter (volume of tweets)
- Facebook (contests, ads)
- LinkedIn (ads)
11. WordPress Social Plugins
✴All-in-One vs Individual
✴ Options for placement
✴ Choose to display only the platforms that make
sense for your content.