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Promoting your Blog with Social Media




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            Presentation prepared by Liz Jostes for WordPressMemphis 1.5.12
Promoting your Blog with Social Media

 ✴ Introduction

 ✴ 3 Tenets for Getting Social with your Blog

 ✴ Social Media Platforms & How They can Benefit you

 ✴ WordPress Plugin Options

 ✴Questions and Discussion
3 Tenets for Getting Social with your Blog

  Number 1: Make it easy to both share and follow

      - Share buttons at the bottom of post

      - Customize your plugins’ settings

      - Locate all social media icons together & near top of blog
3 Tenets for Getting Social with your Blog

  Number 2: Go Where your Friends are

      - Search existing contacts when creating new profile

      - Power in numbers

      - Facebook & Twitter have become status quo
3 Tenets for Getting Social with your Blog

  Number 3: Choose Platforms that Fit your Blog

      - Personal vs Business Blogger

      - All Topics vs Niche

      - Is There an App for That?
Social Media Platforms

   When SEO Matters...

       - Facebook

       - Twitter

       - Google Plus

       - YouTube

       - LinkedIn
Social Media Platforms

   When Traffic Matters...

       - Facebook

       - Twitter

       - StumbleUpon

       - Pinterest*
Social Media Platforms

   When Community Matters...

       - Facebook

       - Twitter

       - Instagram

       - Any niche-specific platform
Social Media Platforms

   When Multi-Media Matters...
       - YouTube

       - Flickr

       - Pinterest

       - Instagram
Social Media Platforms

   When Direct Promotion Matters...
       - Twitter (volume of tweets)

       - Facebook (contests, ads)

       - LinkedIn (ads)
WordPress Social Plugins

   ✴All-in-One vs Individual

   ✴ Options for placement

   ✴ Choose to display only the platforms that make
   sense for your content.
WordPress Social Plugins

   Popular Individual Platform Options

     - TweetMeme


     - Like


     - Google +1
WordPress Social Plugins

   Popular Multi-Platform Options

     - Share and Follow
         ----------------------->



     - Digg Digg
         <---------------------



     - Shareaholic
         -------------------->
WordPress Social Plugins

   Popular Multi-Platform Options
     - TF Social Share



     - Socialize
Promoting your Blog with Social Media


What’s your favorite social media platform?

What’s your favorite social sharing WordPress plugin?

Questions?

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Using Social Media to Promote your WordPress Blog

  • 1. Promoting your Blog with Social Media Image photo credit Presentation prepared by Liz Jostes for WordPressMemphis 1.5.12
  • 2. Promoting your Blog with Social Media ✴ Introduction ✴ 3 Tenets for Getting Social with your Blog ✴ Social Media Platforms & How They can Benefit you ✴ WordPress Plugin Options ✴Questions and Discussion
  • 3. 3 Tenets for Getting Social with your Blog Number 1: Make it easy to both share and follow - Share buttons at the bottom of post - Customize your plugins’ settings - Locate all social media icons together & near top of blog
  • 4. 3 Tenets for Getting Social with your Blog Number 2: Go Where your Friends are - Search existing contacts when creating new profile - Power in numbers - Facebook & Twitter have become status quo
  • 5. 3 Tenets for Getting Social with your Blog Number 3: Choose Platforms that Fit your Blog - Personal vs Business Blogger - All Topics vs Niche - Is There an App for That?
  • 6. Social Media Platforms When SEO Matters... - Facebook - Twitter - Google Plus - YouTube - LinkedIn
  • 7. Social Media Platforms When Traffic Matters... - Facebook - Twitter - StumbleUpon - Pinterest*
  • 8. Social Media Platforms When Community Matters... - Facebook - Twitter - Instagram - Any niche-specific platform
  • 9. Social Media Platforms When Multi-Media Matters... - YouTube - Flickr - Pinterest - Instagram
  • 10. Social Media Platforms When Direct Promotion Matters... - Twitter (volume of tweets) - Facebook (contests, ads) - LinkedIn (ads)
  • 11. WordPress Social Plugins ✴All-in-One vs Individual ✴ Options for placement ✴ Choose to display only the platforms that make sense for your content.
  • 12. WordPress Social Plugins Popular Individual Platform Options - TweetMeme - Like - Google +1
  • 13. WordPress Social Plugins Popular Multi-Platform Options - Share and Follow -----------------------> - Digg Digg <--------------------- - Shareaholic -------------------->
  • 14. WordPress Social Plugins Popular Multi-Platform Options - TF Social Share - Socialize
  • 15. Promoting your Blog with Social Media What’s your favorite social media platform? What’s your favorite social sharing WordPress plugin? Questions?

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