7 Reasons Google Ads + Facebook Make the Perfect Pair: The Together is Better Approach to Online Advertising
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Fact: Google + Facebook are the most profitable platforms to advertise your business online. Fiction: You need to choose one or the other. In today's landscape the most competitive advertising campaigns don't rely on Facebook or Google, they rely on Facebook AND Google. For all the reasons these ad platforms are compatible, and all the ways to use them in tandem to produce your best results yet, tune in to our live webinar. You'll learn: - How to combine Facebook's targeting with Google's reach to build memorable messaging and brand awareness - How to use both platforms together to lower your cost per click and get more bang for your buck - How to create audiences and targeting strategies to ensure the right people see your ads every time - What metrics to look for to continue to adapt your cross-platform strategy
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7 Reasons Google Ads + Facebook Make the Perfect Pair: The Together is Better Approach to Online Advertising
- 1. LIVE WEBINAR 7 Reasons Google Ads & Facebook Make the Perfect Pair
- 2. 2
- 3. Logistics • Webinar will be recorded – check your inbox for materials • Submit your questions for Q&A
- 4. 4 The webinar will be recorded. Check your inbox for the materials. Submit your questions for Q&A!
- 5. LIVE WEBINAR 7 Reasons Google Ads & Facebook Make the Perfect Pair
- 6. 6 I’m Gordon! Gordon Donnelly • SEO & Content at WordStream • Blogging, video, & misc. content creation • Facebook data enthusiast!
- 7. 7 I’m Kristina Kristina Simonson • Marketing specialist on the lead acquisition team • Manages our in-house paid channels & website lead capture • Representing Google in today’s webinar
- 8. 8| Confidential Reason #1: Maximize Reach & Brand Awareness
- 9. 9 Maximizing Reach with Facebook CPM
- 10. 10 Google Ads 3.5 Billion Search queries process each day on Google Over 1 Billion Active users on YouTube 90% of global internet users Reached via the Google Display Network
- 11. 11 TOGETHER
- 12. 12| Confidential Reason #2: Leverage Audiences to Engage Prospects of All Intent Types
- 13. 13 Google Ads Improved: ✓Bid Strategy ✓Ad Personalization ✓Audience Insights ✓& Performance!
- 14. 14 Which Lookalike Is Going to Buy? 60-Day Product Traffic 1% Lookalike Webinar Registrants 1% Lookalike Customer List 1% Lookalike
- 16. 16 Capturing the active & passive prospect TOGETHER
- 17. 17 Reason #3: Slide prospects smoothly through your funnel
- 19. 19 Google Ads
- 20. 20 TOGETHER
- 21. 21 Reason #4: Generate leads in quantity and quality
- 22. 22 Google Ads Search Network .46% CTR Display Network Target CPA 3.17% CTR $2.69 CPC $.63 CPC 3.75% CNVR .77% CNVR $48.96 CPA $75.51 CPA
- 23. 23 Lead Ads vs. Landing Pages: the Tale of the Tape • Over 3,000 client campaigns • $9.5M~ in spend • 60 day time frame • Lead Generation: Campaigns using lead ads had a 12.54% conversion rate and $17.98 cost-per-action. • Conversion: Campaigns using landing pages had a 10.47% conversion rate and a $13.26 cost-per-action. • Takeaway: Advertisers that leveraged Lead Generation campaigns had higher conversion rates. • Does not tell the whole story! 0 5 10 15 20 Lead Generation Campaigns Conversion Campaigns Lead Generation Campaigns vs. Conversion Campaigns (60-Day) Conversion Rate Cost-Per-Action
- 24. 24 Lead Ads vs. Landing Pages: WordStream Performance • 60 day time frame • 40,000 unique link clicks • Lead Generation: Campaigns using lead ads had an 11.7% higher conversion rate to a lead. • Conversion: Campaigns using landing pages had a 5.7% higher conversion rate to a “qualified” lead, and a 1.4% higher conversion rate to a demo. • Takeaway: Conversion campaigns generate more qualified leads at a lower cost. 0 5 10 15 20 25 30 Lead Generation Campaigns Conversion Campaigns Lead Generation Campaigns vs. Conversion Campaigns (60-Day WordStream) Conversion Rate "Qualified" Conversion Rate Demo Conversion Rate
- 25. 25 TOGETHER
- 26. 26 Reason #5: Align Your Brand
- 27. 27 Brand Building with Animation
- 28. 28 Google Ads
- 29. 29 “The important thing about being a brand is that whenever people see you in the wild, they should recognize that it’s you. And instead, people saw this” TOGETHER
- 30. 30 Reason #6: Adapt your strategy with insights
- 32. 32 Facebook Test & Learn
- 33. 33 TOGETHER
- 34. 34 Reason #7: Reach your advertising goals & KPIs
- 35. 35 More Facebook KPI Data!
- 36. 36 Google Ads
- 37. 37 Your funnel with just Facebook or Google Your funnel with both TOGETHER
- 38. 38 +
- 39. 39 Recap: What Happens When You Marry Facebook and Google? Maximize Reach & Brand Awareness Leverage Audiences to Engage All Intent Types Sliding Prospects Through Your Funnel Generating leads in quantity and quality Aligning Your Brand Adapting Your Strategy with Insights Reach You Advertising Goals & KPIs 1 2 3 4 5 6 7
- 40. 40 The Takeaway: Get out of your comfort zone!
- 41. Thank you!