7 Reasons Google & Facebook Make the Perfect Pair

•

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Internet Marketing Software - WordStream

Using Google & Facebook together will produce better results than either can achieve alone. Join our webinar as our best Google Ads expert joins forces with our top Facebook expert to reveal how they use the world's top marketing platforms together to achieve mind-blowing results. You'll discover: • How to combine Facebook's targeting with Google's reach to create the perfect storm of effective messaging. • How to use both platforms together to decrease your cost per click. • How to create audiences and targeting strategies to ensure the right people are seeing your ads. • Don't settle for single-platform ads when you can have unbeatable cross-platform campaigns.

Marketing

LIVE WEBINAR
7 Reasons Google
Ads & Facebook
Make the Perfect
Pair

Logistics
• Webinar will be recorded – check
your inbox for materials
• Submit your questions for Q&A

4
The webinar will be recorded.
Check your inbox for the materials.
Submit your questions for Q&A!

| Confidential 6
I’m Kyle
● Customer Success Team Lead at
WordStream
● Lead on WordStream’s Navigator service
offering for advertisers
● Big on diving into Google Analytics,
display ads, and YouTube ads
Kyle Taylor

| Confidential 7
I’m Kaitlyn!
● Customer Onboarding Specialist at
Wordstream
● Guides new clients through their first
month at Wordstream so they can
instantly find success!
● Loves Facebook as the first step to a
cross-platform approach!
Kaitlyn Boehm

11
Google Ads
3.5 Billion
Search queries process each day on Google
Over 1 Billion
Active users on YouTube
90% of global internet users
Reached via the Google Display Network

13| Confidential
Reason #2:
Leverage Audiences to
Engage Prospects of All
Intent Types

14
Google Ads
Improved:
✔Ad Personalization
✔Audience Insights
✔Bid Strategy
✔Performance 🙌

15
Which Lookalike Is Going to Buy?
90 Day Website
Traffic
Newsletter
Subscribers
Customer List

17
Capturing the active & passive prospect

18
Reason #3:
Slide Prospects Smoothly
Through Your Funnel

22
Reason #4:
Generate Leads in
Quantity and Quality

23
Google Ads
Search Network
0.46% CTR
Display Network
Target CPA
3.17% CTR
$2.69 CPC $0.63 CPC
3.75% CVR 0.77% CVR
$48.96 CPA $75.51 CPA

24
Lead Ads vs. Landing Pages: The Tale of the Tape
• Over 3,000 client campaigns
• $9.5M~ in spend
• 60 day time frame
• Lead Generation: Campaigns using
lead ads had a 12.54% conversion
rate and $17.98 cost-per-action.
• Conversion: Campaigns using
landing pages had a 10.47%
conversion rate and a $13.26
cost-per-action.
• Takeaway: Advertisers that
leveraged Lead Generation
campaigns had higher conversion
rates.
• Does not tell the whole story!

25
Lead Ads vs. Landing Pages: WordStream Performance
• 60 day time frame
• 40,000 unique link clicks
• Lead Generation: Campaigns
using lead ads had an 11.7%
higher conversion rate to a
lead.
• Conversion: Campaigns using
landing pages had a 5.7%
higher conversion rate to a
“qualified” lead, and a 1.4%
higher conversion rate to a
demo.
• Takeaway: Conversion
campaigns generate more
qualified leads at a lower
cost.

31
Reason #6:
Adapt Your Strategy
With Insights

35
Reason #7:
Reach Your Advertising
Goals & KPIs

38
Your funnel with just Facebook or Google Your funnel with cross-platform strategy

41
The Takeaway:
Get out of your comfort
zone!

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