For more information, visit www.wordstream.com Google made big announcement on Tuesday April 22, 2014 announcing 10+ new AdWords products, features, and research studies that they have been working on over the past year. In this free webinar, we'll clue you in on this new announcement and what it means for your AdWords campaigns. If you want to retain your competitive edge, let WordStream tell you how to leverage the new features being announced by Google. Check out this webinar now and be among the first to understand the true impact of these huge changes and how to prepare for them.

1. Big Changes to
AdWords What You
NEED to Know
Webinar

2. PPC University
#wordstream (@larrykim)

3. Win One of Two $25 Amazon Gift Cards!!
#wordstream (@larrykim)
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4. Today’s Agenda
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1. What’s New
 Intelligent Ads
 Measurement & Reporting
 Enterprise Tools for Scale
2. What Does it All Mean?

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Meet The Expert
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6. About WordStream
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#wordstream (@larrykim)

7. Poll Question:
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Larry Kim (@larrykim) #wordstream
Poll Question
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8. Funny Predictions Ahead of Announcement

9. New AdWords: Key Points
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11. Apps Are More Important Than Ever
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12. Apps Installation & Discovery
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13. App Downloads via Google Display Network
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14. YouTube True View Ad Format

15. App “Deep Linking” From Search Results

16. App Deep Linking Example From Display Ads

17. Google Has Changed Their Messaging (Slightly..)
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18. What Does it Mean? And How Does All This Work?

20. Estimated Total Conversions

21. New! Estimated Offline Conversions*
Larry Kim (@larrykim) #wordstream
New! Estimated Offline Conversions*
#wordstream (@larrykim)

22. What Does it Mean?
CONFIDENTIAL – DO NOT DISTRIBUTE
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What Does it Mean?
#wordstream (@larrykim)

24. Bulk Actions
 Neither ad is worth declaring a “Winner”.
Bulk Actions

25. Bulk Actions: Interesting Quotation
Larry Kim (@larrykim) #wordstream #pubcon
Bulk Actions: Interesting Quotation
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26. Automated Bidding
Automated Bidding

27. Automated Bidding: Interesting Quotation
Larry Kim (@larrykim) #wordstream
Automated Bidding: Interesting Quotation
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28. CONFIDENTIAL – DO NOT DISTRIBUTE
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Impact on Enterprise SEM Platforms

29. New! Advanced Reporting
New! Advanced Reporting

30. Multi-Dimensional Reporting
Multi-Dimensional Reporting

31. Integrated Charting (Bar, Pie, Line)
CONFIDENTIAL – DO NOT DISTRIBUTE
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Integrated Charting (Bar, Pie, Line)

32. Advanced Reporting: What Does it Mean?
Larry Kim (@larrykim) #wordstream
Advanced Reporting: What Does it Mean?
#wordstream (@larrykim)
“We know you spend a lot of your time in spreadsheets… trying to
understand your data. But we also know that you spend a lot of
time trying to get your data into that spreadsheet.”
– Paul Feng, Director of Product Management, AdWords

33. New! Draft Campaigns in AdWords
New! Draft Campaigns in AdWords

34. Example Draft Campaign
Example Draft Campaign

35. Turn Draft Into “Campaign Experiment”
Turn Draft Into “Campaign Experiment”

36. “We think it will help you make data driven decisions, and
ultimately make you more successful”
- Paul Feng, Director of Product Management, AdWords
Larry Kim (@larrykim) #wordstream
Drafts and Experiments: What Does it Mean?
#wordstream (@larrykim)

37. Summary:
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CONFIDENTIAL – DO NOT DISTRIBUTE
37
Summary
#wordstream (@larrykim)

38. Key Takeaway: Mobile Apps
DoesYour
Business
Have an
App?
Yes No
Life just
became
great!!
Consider
Making
One!
Larry Kim (@larrykim) #wordstream
Key Takeaway: Mobile Apps
#wordstream (@larrykim)

39. Key Takeaway: AdWords Complexity
Larry Kim (@larrykim) #wordstream
AreYou
Enterprise /
FullTime
SEM?
Yes No
Life just
became
great!!
Life Got More
Complicated
Key Takeaway: AdWords Complexity
#wordstream (@larrykim)

40. My Favorite Key Takeaway
My Favorite Key Takeaway

41. WordStream’s FREE AdWords Performance Grader
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42. NEW! WordStream’s FREE AdWords Landing Page Grader
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43. WordStream’s 20-Minute PPC Work Week
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44. 
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Special Offers! Would You Like…
#wordstream (@larrykim)

45. THANK YOU
Webinar