BIG CHANGES to Google Ad Placement: How Will it Affect Your Campaigns?
•Télécharger en tant que PPTX, PDF•
6 j'aime•1,679 vues
Things are always changing in the world of search, but last week Google REALLY shook things up with a huge change to the way AdWords ads are displayed on the search results page. In the biggest SERP layout change we’ve seen in years, Google has completely eliminated standard text ads on the right side of the page, increasing top-of-page ads to four for many queries. Join the webinar to learn: -Exactly how this change will impact you -What you can do to prepare -Data on expected impacts to CTR, cost per click, and impression volume
Recommandé
Recommandé
Contenu connexe
Tendances
Tendances (20)
Similaire à BIG CHANGES to Google Ad Placement: How Will it Affect Your Campaigns?
Similaire à BIG CHANGES to Google Ad Placement: How Will it Affect Your Campaigns? (20)
Plus de Internet Marketing Software - WordStream
Plus de Internet Marketing Software - WordStream (20)
Dernier
Dernier (20)
BIG CHANGES to Google Ad Placement: How Will it Affect Your Campaigns?
- 1. @erinsagin BIG CHANGES to Google Ad Placement: How Will it Affect Your Campaigns?
- 2. www.wordstream.com/learn Want to get smart in paid search? @erinsagin
- 3. Join the conversation on Twitter @WordStream @ErinSagin @erinsagin
- 4. Meet Erin @erinsagin • PPC Evangelist & Community Manager • 4+ years at WordStream • Hoola hooper, avid traveler, and Netflix devotee • Tweet me! @erinsagin
- 5. @ErinSagin
- 6. @erinsagin On February 18th I was peacefully celebrating my 28th birthday when…
- 8. @erinsagin Google Killed Off Side Ads
- 9. @erinsagin Why’d They Do It? Good question!
- 10. @erinsagin My Guess: UX Improvement!
- 11. @erinsagin My Guess: UX Improvement!
- 12. @erinsagin My Guess: UX Improvement!
- 13. @erinsagin Still Seeing Side Ads?
- 15. @erinsagin
- 16. @erinsagin There’s Plenty of Theories
- 17. @erinsagin Mark Pulled Lots of Data!
- 18. @erinsagin Winner: Position #3 (Surprise!)
- 22. @erinsagin Bigger Loser: Positions 8-11
- 23. @erinsagin No Change: Quantity of Paid Search Traffic
- 25. @erinsagin
- 27. @erinsagin …Unless You Rely Heavily on SEO
- 28. @erinsagin Keep A Close Eye On Your Performance
- 29. @erinsagin And A Closer Eye on the News
- 30. @erinsagin Special Offers! Would You Like… a) FREE Live demo of the WordStream Advisor to learn how to manage your PPC in 20 minutes a week b) 1-1 AdWords Assessment with AdWords Certified Consultant c) I don’t need help with my PPC
- 31. Q & A @erinsagin
- 32. @erinsagin THANK YOU! Benchmark your AdWords account today! www.wordstream.com/google-adwords Questions? 855.967.3787 Webinar