We've searched the internet high and low, analyzed thousands of ads across Google and Facebook, and after hours of deliberation and research we've finally settled on the top 5 ad campaigns there have ever been. Find out everything we've learned from the most impressive ad campaigns on the internet in our WordStream exclusive webinar. You'll learn: - Simple steps you can take to ensure you're writing ad copy that will win clicks - What to keep in mind when choosing a landing page design - The benefits of bidding on competitors' brand names - Tips for delivering memorable messaging at every stage of the sales funnel

1. LIVE WEBINAR
How to Use Google &
Facebook to Strike
Marketing Gold
Lessons Learned from the 5 Best
Ad Campaigns the Internet Has
Ever Seen

2. 2

3. Logistics
• Webinar will be recorded – check
your inbox for materials
• Submit your questions for Q&A

4. 4
The webinar will be recorded.
Check your inbox for the materials.
Submit your questions for Q&A!

5. LIVE WEBINAR
How to Use Google &
Facebook to Strike
Marketing Gold
Lessons Learned from the 5 Best
Ad Campaigns the Internet Has
Ever Seen

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I’m Gordon!
Gordon Donnelly
• SEO & Content at WordStream
• Blogging, video, & misc. content
creation
• Biggg Facebook Guy

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I’m Conor!
Conor Bond
• Content at WordStream
• Blog posts, whitepapers, video scripts,
general copywriting
• Recently asked my significant other if
flamingos are birds

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The 5 Best Ad Campaigns the Internet Has Ever Seen
1 New Jersey Devils score with
Facebook lead ads
2 CheapCaribbean.com meets
prospects at every moment
3 CordaRoy’s gets 9X ROAS using
customer lookalikes
4 Lyft bids on Uber’s brand name
5 Big Barker tightens its account
structure for amplified results

9. 9| Confidential
Campaign #1: New Jersey
Devils score with
Facebook lead ads

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Background!

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The Strategy

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Everybody’s doing it!

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The Campaign
• Goal: Increase season ticket sales.
• Execution:
1. Facebook event creation +
Custom Audiences
2. First iteration of creative + Site
traffic Custom Audience
3. Second iteration of creative +
previous customers
• Dates: May 31 – August 7 ‘18

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An elongated funnel is a better funnel.

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The Results
• 12X return on ad
spend
• 32% more leads
than a past email
campaign
• Over 700 total
leads generated

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Campaign #2: CheapCaribbean.com
meets prospects at every moment

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CheapCaribbean.com meets prospects at every moment

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CheapCaribbean.com meets prospects at every moment

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CheapCaribbean.com meets prospects at every moment

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CheapCaribbean.com meets prospects at every moment

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CheapCaribbean.com meets prospects at every moment

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CheapCaribbean.com meets prospects at every moment

23. 23| Confidential
Campaign #3: CordaRoy’s
gets 9X ROAS using
customer lookalikes

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The Campaign
• Goal: Get more sales and
find new customers.
• Execution:
1. Creative agency partner
2. Immersive video
3. Customer lookalike
• Dates: Jun. 1 – Nov. 9 ‘18

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The Results
• 44X increase in
revenue
• 9X return on ad
spend
• 39% lower cost per
action
• 12,012 total
purchases

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Campaign #4: Lyft bids
on Uber’s brand name

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Lyft bids on Uber’s brand name
Oct. 2017: 72%
Oct. 2018: 69%
Oct. 2017: 25%
Oct. 2018: 28%

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Lyft bids on Uber’s brand name

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Lyft bids on Uber’s brand name
1. Relatively inexpensive
2. Build brand awareness
3. Highly relevant impressions & clicks

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Lyft bids on Uber’s brand name
1. Bidding war
2. Below-average CTR

31. 31| Confidential
Campaign #5: Big Barker
tightens its account structure
for amplified results
@gord_donnelly |

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The Campaign
• Goal: Sell some flippin’ dog beds,
man.
• Execution:
• Cut down the number of ad sets from 33 to
just 6
• Created ad sets targeting all customers,
new customers, website visitors, and past
video ad viewers
• Add to cart lookalikes and big dog breed
lookalikes
• Grouped audiences targeting different
breeds together
• Bigger audiences, but still maintain pretty
granular targeting

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The Results
• 30% increase in
add-to-carts
• 26% lower cost per
add-to-cart

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The 5 Best Ad Campaigns the Internet Has Ever Seen
1 New Jersey Devils score with
Facebook lead ads
2 CheapCaribbean.com meets
prospects at every moment
3 CordaRoy’s gets 9X ROAS using
customer lookalikes
4 Lyft bids on Uber’s brand name
5 Big Barker tightens its account
structure for amplified results

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Map out a strategy in advance, make
an investment in it, and see that it
ships.

36. Thank you!