Keyword Finder Tool from WordStream helps you find real, relevant keywords users searched to find your website for both PPC & SEO. Try our Keyword Finder FREE!

1. Keyword Finder Tool - Listen to Your Customers to Find the Right Keywords A keyword finder tool is determines the keywords, or specific words and phrases, that search engine users type to find the products or services your business offers. Finding those keywords is critical to your success in the world of search marketing—if you don't know how people (that is, potential customers) are searching for your website, how can you help them find it? However, most keyword finder tools offer limited value beyond an initial starting point for beginning search marketers. The weaknesses of keyword finders include: The keywords aren't personalized: Third-party keyword finder tools can provide a brief list of popular keywords that are generally related to a term or URL you provide—but chances are, most of those keywords aren't specifically relevant to your unique business. The data isn't accurate: The traffic numbers most keyword tools provide are dubious estimates based on global search volumes. These statistics aren't relevant to your website metrics. They offer no competitive edge: Everyone else in your industry is using the same widely available keyword finder tools to get the same list of keywords. If you want to stand out from the crowd, you need a better way of finding keywords. WordStream's keyword suggestion tool is better than a run-of-the-mill keyword finder like the AdWords tool, because it parses your own Web server log files and Web analytics to find your best, most relevant keyword phrases. Since your keyword list is built from the search queries that actual visitors use to find your website, they couldn't be more specific to your offering—and your audience. Using WordStream as a Keyword Finder Tool To start finding keywords the WordStream way, sign up for a free trial; the first step of setting up your new account is to import keywords. If your website is new and you don't have much historical data to work with, you can use our basic keyword suggestion tool, which offers all the functionality of a keyword finder like Google's keyword suggestion tool. Just enter a word, phrase or URL to get a list of keyword suggestions. We urge you to build on this starter list with our recommended keyword finder tool options: import from Web server log files and establish a keyword stream from your website. The latter option prompts you to add a bit of JavaScript code to the footer on your website. This action takes only seconds, but will drastically improve the value and relevance of your keyword research by tracking each and every visitor that arrives at your site through search. WordStream automatically imports these new keywords into your database daily. No longer will you struggle to make time to update your research by going back to those same static keyword finders. Now What? Don't Just Find Keywords, Get Organized Another disadvantage of the average free keyword finder tool: it just spits out a list of keywords, often in no particular order, and you're on your own as far as organization goes. Most search marketers export their keyword findings to an Excel spreadsheet and go from there. But Excel isn't built with the needs of a search marketer in mind, so you lose countless hours reformatting and manually updating your keyword spreadsheets. WordStream is more than a keyword finder; the best keyword tool is a total keyword management solution complete with keyword grouping and organization tools so you can sort your keywords into a meaningful taxonomy. Why group your keywords? This isn't just an extra step to beautify your keyword list. It's absolutely crucial to search success, be it paid or organic. Grouping the keywords you find through keyword discovery benefits your research by contributing to: Better PPC ads: You'll find it much easier to write specific and compelling text ads around small ad groups sorted by relevance. This leads to higher click-through rates and increased conversions. Better landing pages: Similarly, tightly knit keyword groups encourage the creation of specific, informative landing pages to attract organic search engine traffic. Lower costs: High CTRs and demonstrated relevancy improve your Quality Score, which means you spend less for better ad positioning and more exposure, for a lower cost per acquisition. As you can see, keyword grouping isn't extra work; it's a must-do for high-performing, low-cost search marketing campaigns. Once your keywords are sorted into small, semantically related groups, you can take action on them to start seeing real results in terms of traffic and PPC-driven profits. And you can do it all within the WordStream platform, because it's not just a keyword finder tool, it's an actionable keyword solution. Converting keyword groups to ad groups, writing text ads, creating landing pages for your keyword segmentations—these tasks are literally a click away. The Better Keyword Finder: Try WordStream Today Don't settle for static keyword finder tools that return generalized, often irrelevant results. Make sure your keywords are right for your business with personalized, data-driven, continuous keyword discovery and management tools. Learn more about WordStream: Sign up for a free trial View a free demo Attend a free webinar Sign up for our newsletter