So what’s new, what’s tried-and-true, and what’s best for YOU in 2022? Check out these webinar slides to learn: - The 14 best marketing channels of 2022. - How to decide which ones are best for your business. - Practical tips to succeed on each one. Find out what you need to toss, keep, or add to your marketing mix this year so your business can look, feel, and perform its best.

1. Toss or Keep:
How to Pick YOUR
Best Marketing
Channels for 2022

2. LOCALiQ is
an all-in-one
marketing
platform to help
you find,
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and keep
customers.
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Meet

3. Follow Us!

4. Susie Marino
• Content Marketing Specialist | LOCALiQ
• Digital Marketing Consultant | WordStream
• Based in Boston
@SusieMarinoPPC /in/susie-marino129/

5. AGENDA • Understanding marketing channels
• Defining cross-channel marketing
• Picking the right channels for your business
• The 14 key marketing channels for 2022
• Next steps: implementing your 2022 strategy

6. Marketing
Channels

7. Places where you promote your business.
Marketing
Channels

8. Cross-Channel
Marketing

9. Multi-Channel Marketing

10. Cross-Channel Marketing

11. Cross-Channel vs. Multi-Channel

12. How Many
Channels Should
You Use?

13. Catch Customers Across the Funnel
*Source: https://blog.hubspot.com/sales/what-is-the-buyers-journey

14. Why Cross-Channel Marketing Works
*Source: https://www.b2bmarketing.net/en/resources/blog/marketing-rule-7-and-why-its-still-relevant-b2b

15. Why Cross-Channel Marketing Works
*Source: https://localiq.com/blog/what-is-cross-channel-marketing/

16. Why Cross-Channel Marketing Works
*Source: https://localiq.com/blog/brand-consistency/

17. Why Cross-Channel Marketing Works: Brand Consistency
*Source: https://localiq.com/blog/brand-consistency/

18. Picking Your 2022
Channels In 5 Easy
Steps

19. Step 1: Asses Your Current Marketing

20. Step 2: Know Your Goals

21. Step 3: Understand Your Target Audience

22. • List and evaluate all channel options
• Split those options into "need-to-have" and "nice-to-have"
• For each channel in those two buckets, ask yourself:
How can X
channel work for
my business?
How do I plan to
execute on each
channel?
What are both
the paid and
nonpaid options
within each
channel?
Is my target
audience already
engaging with?
Think "out of box" Know your budget, but
don't let it limit you.
In-house or outsourced?
Both cost. What are some
ways you could track
performance?
What channels would your
ideal customer already
be interacting with?
Step 4: Self-Evaluation & Selection

23. Step 5: Keep in Mind 2022 Trends
*Sources: HubSpot, The Drum, LOCALiQ Marketing Guide, Search Engine Journal

24. 2022 Channel
Categories

25. Click to edit callout
How We Split Our 2022 Channels
Both
Trending
Learning 14 marketing channels at once is a lot! Let's split them up:
Paid
Free

26. FREE Marketing
Channels for 2022

27. 1. Local SEO
• Optimizing onsite content for local searches
• Providing a quality website and user
experience
• 55% of people use a mobile device for local
searches
• Researching and implementing keywords
*Sources: LOCALiQ blog

28. 2. Local Listings & Reputation Management
*Source:https://localiq.com/blog/online-review-stats/; Envoca, TheDrum, MarketWatch

29. 3. Organic Social Media Marketing
*Source: localiq.com/blog/social-media-statistics
• Promoting your brand across platforms
• Using engaging media
• Trying trends like hashtags
• 3.7 billion social media users worldwide
• The average U.S. adult spends at least 2 hours/day
on social media

30. 2022 Paid
Marketing
Channels

31. 4. Paid Social Ads
*Source: https://adespresso.com/blog/social-media-advertising-statistics/
• Putting budget behind an organic post or
campaign
• Reach beyond your current followers
• Help your feed ranking
• Clear call-to-action
• Leading paid content distribution method in
North America
• Over 80% of businesses are already using paid
social

32. 5. Search Ads
*Source: https://www.smallbizgenius.net/by-the-numbers/ppc-stats/#gref
• A.K.A. SEM, PPC, Google Ads, Microsoft Ads
• Bid on search keywords in live auctions
• Pay per click
• Show above organic results
• Complements SEO, social, and more
• 97% of consumers use search engines to find
local businesses

33. 6. Display Ads
https://smallbiztrends.com/2021/02/advertising-statistics.html#:~:text=Display%20Advertising%20Statistics,-
Display%20advertising%20is&text=According%20to%20Zenith%20forecast%3A,global%20ad%20spend%20by%202021.
• Catch your audience when they're not
actively looking
• Display = visual ad shown across
websites, apps, blogs, YouTube, games, etc.
• Remarketing
• Very customizable
• Works hand-in-hand with SEM
• Already takes up 21% of all global advertising

34. 7. OTT Ads
https://pages.conviva.com/WP_2021_Q1_State_of_Streaming_Success-Page.html
• Over-the-top streaming
• Video ads placed on networks
like Hulu, Netflix, Peacock, etc.
• Similar to display
• OTT streaming increased by
115% in 2021

35. You Decide:
Other 2022
Marketing
Channels

36. 8. Email Marketing
https://blog.hubspot.com/marketing/email-marketing-stats
• Eye-catching content to drive
clicks to your landing page
• Connect with your audience in a
more personalized way
• Over 4 billion daily email users
• 64% of SMBs already use email
marketing

37. 9. Mobile Marketing
https://localiq.com/blog/marketing-channels/
• Optimizing for mobile devices
• Easy navigation on smaller screen
• Concise copy
• Clear CTA
• SMS marketing
• Sending texts with
"exclusive" updates
• Mobile-specific ads
• Ads set to show only on mobile
devices
• In-app ads, call ads, etc.
• Geofencing
• Show to mobile devices within a
specific location

38. 10. Live chat
https://www.inc.com/nicolas-cole/the-power-of-live-chat-5-surprising-statistics-that-show-how-consumers-want-thei.html
• Increases site engagement and
time spent on page
• Can market specific offers
• 92% of consumers feel satisfied
with their experience after using
live chat

39. NEW Marketing
Channels for 2022

40. 11. Podcast Marketing
https://blog.hubspot.com/marketing/marketing-channels
• Paying for ad placements on
industry-specific podcasts
• Or create your own podcast!

41. 12. Social Audio Marketing
https://www.business2community.com/digital-marketing/numbers-and-facts-you-need-to-know-about-audio-content-in-2021-02398919
• Clubhouse, Twitter Spaces, Voice
Tweets, and more!
• 60% of people agree audio is
more engaging than other forms
of content

42. 12. AI Marketing
https://www.semrush.com/blog/artificial-intelligence-stats/#:~:text=The%20wearable%20AI%20market%20size,reach%20%2483.25%20billion%20by%202027.
• Forecasted AI growth rate
between now and 2027: 33.2%
• AI = Artificial Intelligence
• Uses machine learning based on
large sets of data to do tasks for us
• You can use AI programs to:
• Create content
• Ad targeting
• Website chatbots
• Marketing automation
• Save timed

43. 14. Influencer Marketing
https://www.oberlo.com/blog/social-media-marketing-statistics
• Paying people with a certain
following on social media to
promote your product or service
• 49% of consumers depend on
influencer recommendations from
social media

44. Final Thoughts

45. Key Takeaways
Plenty of channel
options
Assess your
current
marketing first
Keep 2022 trends
in mind
Variety = Success
There are channels out
there for every budget
and business type!
Try SWOT and SMART
analyses.
The marketing landscape
is evolving, so should your
strategy.
Always have a backup
plan!

46. THANK YOU