As markets get more competitive, marketers are turning to work management methodologies to get an edge. But is it working for them? This year, Workfront surveyed marketers to find out. Their responses show marketing teams wanting to manage work better, but in dire need of help…

1. Marketers are Clueless About Agile
A snapshot of marketers’ chaotic efforts to
manage their work, according to Workfront’s
Agile Marketing Report

2. How are Marketers Managing Work?
As markets get more competitive, marketers are turning to work management methodologies to
get an edge. But is it working for them?
This year, Workfront surveyed marketers to find out. Their responses show marketing teams

3. How do marketers manage their work?
40% - Mixed: a combination of multiple methodologies
26% - Waterfall: We plan all the needed steps in a campaign at once, then execute the plan
14% - Agile: We deliberately re-organize our incoming work based on feedback
14% - Reactive: Take them as they come
5% - None
2% - I don’t know

4. The Frankenstein Approach
Why choose just one? 40% of marketers create their own mashups of different
methodologies to organize work.

5. Are marketers really going Agile?
30% - I use Agile
38% - I don’t
32% - I dunno

6. The Agile, the Uninterested & the Unaware
Despite all the fervor around Agile. Only 40% are either using it or have plans to use it in the
next 4 years.
40% - I dunno
20% - I have no plans to implement Agile
20% - I already use Agile
7% - In the next 6 months

7. Getting a Clue About Agile
More than 2 in 5 marketers don’t know what Agile is. Luckily, the majority of teams have
internal experts to get them past the learning curve.
71% - We have an internal expert to train us in Agile
43% - I/my team doesn’t know what Agile is or how it works

8. Can’t go Agile?
What else is killing marketers’ Agile ambitions? Download the
full Agile Marketing Report today and find out.