SaaStr is one of the most influential events in the SaaS industry. SaaStr Annual 2016 conference for startups and small businesses gathered 150 speakers and over 5000 participants .Below is the list of ten takeaways that we learned during the conference.

1. Top 10 Takeaways
from the SAASTR
Annual Conference
in SF

2. What is SaaSTr conference?
• The most influential event in the SaaS industry
• 150 speakers
• 5000 participants
• Opportunity to demonstrate your product
• Chance to develop new friendships

3. Keynote Speakers:
Blond, S.
(SVP Sales of Zenefits)
Maccabe, E.
(Co-founder at Intercom)
Ellis, S.
(Founder of Growth Hackers)
Cassidy, B
(VP Sales at Linkedin)

4. 1. Not all content is created equal:
• Only high quality authentic content
• Quora, Twitter, LinkedIn differ in audience and style. Study the
difference in style thoroughly before using the platforms to connect
with the audience

5. 2. Focus your attention on clients:
• Create customer centric design
• Be polite to customers
• Intercom is an amazing tool that helps to become closer to clients

6. 3. Use SaaS metrics wisely:
• Growth
• Profitability
• Cash
strengthening the growth always goes
with profitability and larger cash flow
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7. 4. Today is the perfect time for the
cloud business development:
• 42% of IT decision makers are planning to increase
spending on cloud computing, with the greatest growth
in enterprises with over 1,000 employees (52%)
(Computerworld)
• Global SaaS software revenues are forecasted to reach
$106B in 2016, increasing 21% over projected 2015
spending levels (Forrester)

8. 5. Clients should not have any
doubts about product’s reliability:
• Everything should run smoothly:
o Creating simple products is hard
o Rock start UX is a must
o Ensure stability

9. 6. Develop the right pricing model:
• Pricing strategy for traditional products differs from the
pricing strategy for SaaS products
• Do not give a discount if SaaS is purchased with a credit
card
• Build a bigger discount for the larger enterprise deals
• Understand when it is better to beat the rival’s offer

10. 7. Build a company-wide growth
culture:
• Collect and analyze ideas
• Share all results with the team
• Implement prompt testing with an ad hoc team

11. 8. Benchmark your startup:
• Always go after a big guy
• Invest in salespeople
• Support salespeople

12. 9. If you are afraid to risk, you are
not an entrepreneur:
• Quantify, calculate and predict risks
“Risk is like a bad smell, but after a while you enjoy the results.”
V. Tsai (Founder of Tacha)

13. 10. Building relationship between
sales and customer success is
important:
• Customer should be happy and satisfied
• Focus more on what is convenient for the customer,
not for the company.

14. Preventing spreadsheet abuse since 2012.
One company at a time.