1.
Top 10 Takeaways
from the SAASTR
Annual Conference
in SF

2.
What is SaaSTr conference?
• The most influential event in the SaaS industry
• 150 speakers
• 5000 participants
• Opportunity to demonstrate your product
• Chance to develop new friendships

3.
Keynote Speakers:
Blond, S.
(SVP Sales of Zenefits)
Maccabe, E.
(Co-founder at Intercom)
Ellis, S.
(Founder of Growth Hackers)
Cassidy, B
(VP Sales at Linkedin)

4.
1. Not all content is created equal:
• Only high quality authentic content
• Quora, Twitter, LinkedIn differ in audience and style. Study the
difference in style thoroughly before using the platforms to connect
with the audience

5.
2. Focus your attention on clients:
• Create customer centric design
• Be polite to customers
• Intercom is an amazing tool that helps to become closer to clients

6.
3. Use SaaS metrics wisely:
• Growth
• Profitability
• Cash
strengthening the growth always goes
with profitability and larger cash flow
}

7.
4. Today is the perfect time for the
cloud business development:
• 42% of IT decision makers are planning to increase
spending on cloud computing, with the greatest growth
in enterprises with over 1,000 employees (52%)
(Computerworld)
• Global SaaS software revenues are forecasted to reach
$106B in 2016, increasing 21% over projected 2015
spending levels (Forrester)

8.
5. Clients should not have any
doubts about product’s reliability:
• Everything should run smoothly:
o Creating simple products is hard
o Rock start UX is a must
o Ensure stability

9.
6. Develop the right pricing model:
• Pricing strategy for traditional products differs from the
pricing strategy for SaaS products
• Do not give a discount if SaaS is purchased with a credit
card
• Build a bigger discount for the larger enterprise deals
• Understand when it is better to beat the rival’s offer

10.
7. Build a company-wide growth
culture:
• Collect and analyze ideas
• Share all results with the team
• Implement prompt testing with an ad hoc team

11.
8. Benchmark your startup:
• Always go after a big guy
• Invest in salespeople
• Support salespeople

12.
9. If you are afraid to risk, you are
not an entrepreneur:
• Quantify, calculate and predict risks
“Risk is like a bad smell, but after a while you enjoy the results.”
V. Tsai (Founder of Tacha)

13.
10. Building relationship between
sales and customer success is
important:
• Customer should be happy and satisfied
• Focus more on what is convenient for the customer,
not for the company.

14.
Preventing spreadsheet abuse since 2012.
One company at a time.