World Circular Economy Forum 2018 Japan Wcef2018 JICA Megumi muto

1. JICA’s Efforts on Environmental Education,
Public Awareness and MOTTAINAI
Dr. Megumi Muto, Director General,
Global Environment Department, JICA
23 October 2018
World Circular Economy Forum 2018

2. Contents
• What’s JICA?
African Clean Cities Platform (ACCP)
• JICA Projects on Waste Management
: Environmental Education and Public Awareness
Case 1 Pacific Region
Case 2 Kenya
Case 3 Vietnam
Case 4 Brazil
• “MOTTAINAI Grandma”
• Key Messages based on JICA’s Experience

3. What’s JICA?
Japan International Cooperation Agency

4. Types of JICA’s Assistance
Japan’s ODA*
Bilateral
Assistance
Multilateral
Assistance
Technical
Cooperation
ODA Loan
Grant Aid
Citizens Participation
Emergency Disaster Relief
Volunteers
Japanese Yen Loan
Other
Activities
T/A Project
Training
Dispatch of Experts
Provision of Equipment
Master Plan study & F/S
Private Sector Investment Finance
Project Type
Non-Project Type, etc
JICA’s activities
*ODA: Official Development Assistance

5. 5
Japan Overseas Cooperation Volunteers (JOCVs)
119 JICA volunteers in environmental education around the world (as of Oct. 2018)

6. • Diagnostics and Analytics:
> Identification of challenges/backgrounds for appropriate “prescription”
• Awareness Improvement and Public Participation:
> Involvement of civil society for social innovation
> Promotion of environment education
• Private Sector Involvement:
> Creation of better business environment for efficiency and sustainability
> Comprehensive approach (public role)
e.g. development of technology, regulation, institution, finance
3 Key Messages based on JICA’s Experience

7. JICA’s Challenges in Africa
Aiming to achieve
"Clean and Healthy Cities in Africa"
by 2030

8. The platform to share knowledge and promote the SDGs
Objectives
1. Sharing of Knowledge and Networking
2. Promotion of SDGs targets on SWM
3. Promotion of investment in SWM
8
Our Mission
By 2030, African countries realize clean and healthy
cities and achieve the SDGs on waste management. ACCP Member Countries
35 Countries and 63 Cities
(As of 22nd October, 2018)

9. Partnerships with Local Governments
Training Programs in Yokohama
2017 Prize-wining work drawn by pupil in Yokohama city
Exhibition of Environment Picture Diary
“Kankyo-Enikki” in Yokohama
To be held on 2nd December 2018
Capacity development for SWM policy making and
planning
3 weeks,
2 times/year

10. Involvement of JICA Volunteers
Environmental Education Guidebook
on Solid Waste Management in Africa
To be published in August 2019, at TICAD7
Environmental Education Tools created by JICA volunteers
TICAD Ministerial Meeting Side Event
on 5 October 2018
Presentation by ex JICA volunteer
“Environmental Education in Africa – Cameroon”

11. Environmental Education
and Public Awareness
Case 1: Pacific Region

12. Clean School Program (CSP) in Fiji
Awareness raising on the concept of waste minimization
at schools, home and communities
System
(1cycle/year)
3 Categories
Guidebook
Monitoring by
municipality Award
Awareness Raising Compost Separation and Recycling
Schools
Municipality
Action Plan
by schools

13. From Fiji to Pacific Region
Nationwide Spreads in Fiji
Path to success:
➢ Introduced by JICA Volunteer in 2009
➢ Recognized by the Ministry of Education
➢ Municipalities’ 3Rs Promotion Action Plan stipulates SCP
➢ Financial assistance under the initiative by the Minister of Environment
➢ Model municipality leads other municipalities
Key Factors:
➢ Knowledge sharing from Fiji to pacific
island countries
➢ Capacity enhancement for
municipalities by study visits to Japan
Dissemination to
Pacific Island Countries
Fiji
Other Pacific Island
Countries

14. Environmental Education
and Public Awareness
Case 2: Kenya

15. Raising Public Awareness through Multiple Channels
Flyer
TV Commercial
School Drama
“CLEAN HEALTHY WEALTHY NAIROBI” campaign
➢Flyers, brochures and educational videos featuring official mascot
➢Events at the churches, mosque, schools, major shopping malls
and offices/shops in the slum areas
➢House visit in the franchised areas
Community Level:
JOCVs on environmental education
➢ Linking waste problem with animal protection
➢ Picture-story show, theatrical play and games
➢ Class-room cleanness completion
Nature Activities

16. 16
School Competition - Environment Education for Children
Award CeremonyPresentation by Student Groups
Target
Primary school students and teachers in the pilot areas
Activities
➢ Create and implement ex-curricular activities on waste management or 3R
➢ Present lessons learnt to evaluators; Nairobi county officials, JICA project
members and JICA Kenya office
➢ Weekly monitoring to ensure continuous implementation of these activities

17. Environmental Education
and Public Awareness
Case 3: Hanoi, Vietnam

18. Implementation Support for 3R Initiative of Hanoi
City for Cyclical Society (2006-2009)
➢ Introducing source separation to
biodegradable waste, inorganic
recyclables and other waste
➢ targeting 17,500 households
➢ Organic waste composting
Composting of
biodegradable
waste
Inorganic
recyclables
recovered by
private sector
Final disposal
of other wastes
More than 30% reduction of
disposed waste amount

19. Promotion of 3R Activities using TV commercial
Flea market
(Mottainai Fair)
Environmental Education for Elementary School
Children by Vietnamese College volunteers
TV Commercial

20. Environmental Education
and Public Awareness
Case 4: Brazil

21. 21
”Descartes”
Target E-waste
Collection Flow Mascot of PP
Outline of Pilot Project named “descarte ON ”

22. 22
E-waste Reverse Logistics Improvement in Brazil
E-waste Management with a mascot made of E-waste

23. “MOTTAINAI Grandma”
Copyright: Kodansha Ltd
Promoting leadership of
children for
an eco-friendly lifestyle
"MOTTAINAI" in India

24. What’s MOTTAINAI?
• The concept of ‘MOTTAINAI' is based on
3R (Reduce, Reuse and Recycle)
+
Respect

25. Youtube, Facenook,
twitter…Promotion
Reading Caravan
Publishing Books
Copyright: Kodansha Ltd
Partnerships with Japanese Private Companies

26. Recap:
Key Messages based on JICA’s Experience

27. • Diagnostics and Analytics:
> Identification of challenges/backgrounds for appropriate “prescription”
• Awareness Improvement and Public Participation:
> Involvement of civil society for social innovation
> Promotion of environment education
• Private Sector Involvement:
> Creation of better business environment for efficiency and sustainability
> Comprehensive approach (public role)
e.g. development of technology, regulation, institution, finance
3 Key Messages based on JICA’s Experience
+ MOTTAINAI