In this SlideShare presentation, we outline the importance of the Social Media Manager role in an organization and marketing team, and provide tips on writing a job description that will attract the right talent.

1. S O C I A L M E D I A
M A N A G E R
W R I T I N G T H E J O B D E S C R I P T I O N

2. A C T I V A T E Y O U R A U D I E N C E
T H E R O L E O F S O C I A L M E D I A M A R K E T E R
Y o u r c u s t o m e r s a n d c l i e n t s a r e i n c r e a s i n g l y d e p e n d e n t o n
s o c i a l m e d i a f o r n e w s , e n t e r t a i n m e n t a n d c o n n e c t i o n w i t h
t h e i r p e r s o n a l a n d p r o f e s s i o n a l n e t w o r k s . A c c o r d i n g t o P e w
R e s e a r c h d a t a , 6 9 % o f A m e r i c a n s h a v e a s o c i a l m e d i a
p r e s e n c e , a n d i n t e r a c t i n g v i a s o c i a l m e d i a i s p a r t o f t h e i r
d a i l y r o u t i n e s . S t r a t e g i c a l l y e n g a g i n g y o u r c l i e n t b a s e
m e a n s r e a c h i n g t h e m w h e r e t h e y a r e a c t i v e ; w h i c h m a k e s
h i r i n g t h e r i g h t S o c i a l M e d i a M a n a g e r p a r a m o u n t t o y o u r
c o m p a n y ’ s s u c c e s s .
A S o c i a l M e d i a M a n a g e r g u i d e s a n d s h a p e s y o u r c o m p a n y i n
t h i s a m b i t i o n . T h i s m a r k e t i n g p r o f e s s i o n a l k n o w s h o w t o
w r i t e a n d p o s i t i o n c o m p e l l i n g c o n t e n t o n b e h a l f o f y o u r
c o m p a n y . T h i s s a v v y p r o a l s o i n t e r a c t s w i t h y o u r
o r g a n i z a t i o n ’ s f r i e n d s a n d f o l l o w e r s a n d i s c o n t i n u a l l y
r e f i n i n g t h e p l a n t o e n s u r e i t s r e l e v a n c e i n t h e e v e r -
c h a n g i n g s o c i a l m e d i a u n i v e r s e .

3. A C T I V A T E Y O U R A U D I E N C E ( C O N T . )
T H E R O L E O F S O C I A L M E D I A M A R K E T E R
T h e S o c i a l M e d i a M a n a g e r r o l e i m p a c t s o v e r a l l m a r k e t i n g
s t r a t e g i e s i n a v a r i e t y o f w a y s . F r o m d e f i n i n g a b r a n d ’ s v o i c e o n
a p a r t i c u l a r s o c i a l n e t w o r k a n d d e l i v e r i n g t i m e l y c u s t o m e r
s e r v i c e t o a n a l y z i n g e n g a g e m e n t a n d a u d i e n c e s i z e t h r o u g h
v a r i o u s t o o l s a n d p l a t f o r m s , t h e S o c i a l M e d i a M a n a g e r i s a h i g h l y
v i s i b l e m e m b e r o f t h e m a r k e t i n g t e a m a n d r e q u i r e s a c o n s t a n t l y
e v o l v i n g s k i l l s e t .
S o h o w d o y o u a t t r a c t t h e r i g h t S o c i a l M e d i a M a n a g e r ? T h e
S o c i a l M e d i a M a n a g e r j o b d e s c r i p t i o n i s a g r e a t f i r s t s t e p t o
f i n d i n g t h e r i g h t c a n d i d a t e .

4. U N D E R S T A N D I N G
T H E R O L E

5. W H A T I S S O C I A L M E D I A M A R K E T I N G
A N D W H Y I S I T I M P O R T A N T ?
S o c i a l M e d i a M a r k e t i n g o f f e r s o r g a n i z a t i o n s a n o p p o r t u n i t y
t o e n g a g e t h e i r p a s t , c u r r e n t , a n d p o t e n t i a l c u s t o m e r s a n d
e m p l o y e e s . I t p r o v i d e s a v e h i c l e f o r b r a n d s t o b e w h e r e
t h e i r d e s i r e d a u d i e n c e i s , s o t h e y c a n b u i l d a n d m a i n t a i n
r e l a t i o n s h i p s , p r o v i d e v a l u a b l e i n f o r m a t i o n , a n d s h o w a m o r e
h u m a n s i d e o f t h e i r b u s i n e s s . I n o r d e r t o d o t h i s e f f e c t i v e l y ,
a c o m p a n y n e e d s i n f o r m a t i v e a n d e n t e r t a i n i n g c o n t e n t , a
c o n s i s t e n t b r a n d i d e n t i t y , a n d a s t r o n g s o c i a l m e d i a s t r a t e g y
t o d e l i v e r t h e s e c o m p o n e n t s a n d m e a s u r e r e s u l t s a c r o s s
s o c i a l c h a n n e l s . A l l o f w h i c h s h o u l d b e e x e c u t e d t h r o u g h a
c a p a b l e S o c i a l M e d i a M a n a g e r .

6. F I V E C O R E R E S P O N S I B I L I T I E S O F A S O C I A L M E D I A M A N A G E R
T H E S O C I A L M E D I A M A N A G E R R O L E C A N
B E B R O K E N D O W N I N T O F I V E C O R E
R E S P O N S I B I L I T I E S :
Savvy Social Media Users: The social media landscape is constantly shifting,
so a Social Media Manager has to stay up-to-date on new social media
platforms and changes to existing platforms as well. They must also be aware
of the audiences that are attracted to each platform, the nuances of the tool,
and the motivations of why people are there. Social media is a complex
ecosystem, so being an active user exploring multiple networks is key to
success.
Content Creators: Social Media Marketing is driven by content, therefore,
Social Media Managers have to be both content creators and curators who are
understand what their audiences crave and how to get it to them in creative,
entertaining, and useful ways. A successful Social Media Manager will have an
understanding of what types of content to deliver on each platform to drive
maximum engagement, improve SEO (search engine results), and cultivate a
community.

7. F I V E C O R E R E S P O N S I B I L I T I E S O F A S O C I A L M E D I A M A N A G E R
Community Management: You need a PR pro who will be the front line
responder when it comes to those who interact with your company via social
media. This means your Social Media Manager is a seasoned brand
ambassador who tactfully address positive and negative feedback about your
business via social network sites. Community management is just about crisis
communication or customer service though, a strategic Social Media Manager
will make these communities lively spaces for conversation and brand
interaction.
Social Media Strategy and Research: Your Social Media Manager will
continually research a brand’s position in the social sphere. Frequent audits of
the competitive landscape and changing tastes in audience preferences is
needed to ensure the social media strategy can deliver on company goals.
Analytics: A pro who does this job well tracks how social media efforts are
working based on how friends and followers engage: Are blog posts
generating views and shares? Are Twitter posts getting liked and retweeted?
Is your company’s brand creating a stir on social media? The Social Media
Manager’s goal is to build relationships that yield loyal customers, analyzing
that process will help measure that success.

8. R E Q U I R E M E N T S
T y p i c a l l y , c a n d i d a t e s n e e d a
b a c h e l o r ’ s d e g r e e i n
m a r k e t i n g , p u b l i c r e l a t i o n s ,
c o m p u t e r s c i e n c e o r a r e l a t e d
f i e l d .
I t ’ s b o t h a c r e a t i v e a n d a
t e c h n i c a l j o b . T o d o i t w e l l ,
c a n d i d a t e s n e e d t o
d e m o n s t r a t e t h a t t h e y a r e
s k i l l e d m a r k e t i n g w r i t e r s a n d
t h a t t h e y h a v e r e l e v a n t s o c i a l
m e d i a e x p e r i e n c e .

9. S K I L L S V I T A L T O T H E
R O L E : T E C H N I C A L S K I L L S
U n d e r s t a n d i n g o f h o w
s p e c i f i c s o c i a l m e d i a
p l a t f o r m s w o r k .
A b i l i t y t o c u l t i v a t e o n l i n e
c o m m u n i t i e s t h r o u g h b o t h
o r g a n i c a n d p a i d s t r a t e g i e s .
E x p e r i e n c e w i t h a n a l y t i c s
t o o l s a n d a n u n d e r s t a n d i n g
o f s o c i a l m e d i a K P I s ( k e y
p e r f o r m a n c e i n d i c a t o r s ) .
A b i l i t y t o l e v e r a g e s o c i a l
m e d i a m a n a g e m e n t t o o l s f o r
s c h e d u l i n g a n d a u d i e n c e
l i s t e n i n g .

10. S K I L L S V I T A L T O T H E
R O L E : C R E A T I V E S K I L L S
A b i l i t y t o g e n e r a t e c o n t e n t
t h a t w i l l k e e p f o l l o w e r s
e n g a g e d .
S t r a t e g i c a n d o r g a n i z e d
c o m m u n i c a t o r .
A g i l e p r o b l e m s o l v e r .
A b i l i t y t o m a i n t a i n c o m p o s u r e
u n d e r p r e s s u r e .

11. T h e i n f l u e n c e o f t h e S o c i a l M e d i a
M a n a g e r o n a c h i e v i n g b u s i n e s s g o a l s
c o n t i n u e s t o g r o w a s c o m p a n i e s s h i f t
b u d g e t s t o r e f l e c t t h e c h a n g i n g
b e h a v i o r s o f t h e i r t a r g e t a u d i e n c e s .
I f y o u ’ r e l o o k i n g f o r a n e x p e r i e n c e d
S o c i a l M e d i a M a n a g e r , d o n ’ t l e a v e t h e
p r o c e s s u p t o c h a n c e .

12. N E E D T O H I R E A
S O C I A L M E D I A
M A N A G E R ?
Contact us today
Click the button above or visit
www.wunderlandgroup.com to learn more.