This document analyzes the mobile cell phone industry. It provides background on major players like Apple, Samsung, and Motorola. It identifies issues like declining growth and sales, battery life problems, and declining "dumb phone" lines. An industry analysis includes Porter's Five Forces. Alternatives proposed to address issues include entering new markets, improving batteries through partnerships, and divesting "dumb phone" lines. Recommendations include tapping new markets in developing countries, acquiring battery companies, and divesting "dumb phones". Supporting slides provide additional details.

1. Industry Analysis
Mobile Cell Phones
LogiConsultants
 Wyatt A. Chartrand
 Mengyao Li
 Yingli Sun
 Justin Wong
SUNY Binghamton University
Global Strategic Management (MGMT 411-05)
Professor Londo
12/10/2015

2. Executive Summary and Agenda
Objective: Throughout this presentation, we will determine the mobile cell phone
industry’s strategic path for the short-term, mid-term, and long-term future
through the use of strategic analyses and relevant information, including:
-Background and History
-Industry Analysis
-External Analysis
-Alternatives
-Recommendations
-Implementations
-Concluding Analysis
-Question and Answer Session
-Supporting Materials

3. The Issues
History and Background
Companies in this industry make cell phones and related equipment. Apple, Inc., Samsung, and Motorola
are three of the major players in this industry, in addition to other competitors such as BlackBerry Limited
and Nokia. The history of mobile cellular technology is as follows:

4. Issues
- Technical problem
- Battery Life
- Fragmentation
- Sales growth rate decrease
- Product line
Decline in growth and sales.
Battery problems
“Dumb phone” product lines

5. Industry Analysis

6. External Analysis
 More competitors are entering the
market, as the barrier to entry is
low.
 Protecting technologies is
difficult.
 The frequency of mobile phone
upgrading is decreasing (supply >
demand).
ThreatsOpportunities
• Increasing heavy users of mobile
phones.
• New technologies are appearing
and becoming competitive
advantages for mobile
manufacturers.

7. Threat of New Entrants
Medium: big players
versus new competitors.
Threat from Existing
Competitors
g
High: product
differentiation is hard.
Threat of Substitute
Products
Low: users have high
dependence on phones.
Threat of Supplier Power
Medium: fixed
partnerships.
Threat of Buyer Power
Medium: loyalty versus
wide range of products.
Porter’s Five Forces

8. Alternatives
Slowing
Sales
• Enter new, markets in
developing countries.
• Focus on saturating
current markets.
Battery
Problems
• Develop better batteries
in-house.
• Partnerships and/or
acquisitions of companies
developing external
battery products, such as
power banks.
“Dumb
Phones”
• Divest away from this
product line.
• Maintain product line.

9. Recommendations
Recommendations
• Because competition is so fierce in current markets, and
because they are very saturated, any firm in this industry
should attempt to tap into markets with little Internet access by
developing alongside companies such as Facebook that are
introducing Wi-Fi infrastructure into these areas.
Enter into “blue ocean”
markets, particularly
developing countries.
• Because in-house development of internal batteries could be
very expensive, we recommend that any firm within the
industry simply acquire or partner with external battery
companies, which would provide them with another stream of
revenue in the form of peripheral power banks.
Partnerships and
acquisitions with
external battery
companies.
• Because “dumb phones” are lower margin than smartphones,
are becoming increasingly niche, and will likely face
obsolescence soon, we recommend that any company within
this industry start divesting away from these types of phones.
Divest away from
“dumb phones”

10. To Sum
Sales, Battery
Life, and
Product Line
New,
Untapped
Markets
Divestiture
Strategic
Partnerships
for Power
Banks

11. Recommendations
Thank You!
Questions?

12. Supplementary Slide 1

13. Recommendations
Supplementary Slide 2

14. Supplementary Slide 3 Slide 3

15. Recommendations
Supplementary Slide 4