Anna Broberg, CEO en mede-oprichter van Mapita (het Finse bedrijf achter Maptionnaire) vertelt over het verhaal achter Maptionnaire en deelt enkele internationale praktijkvoorbeelden van Maptionnaire 2.0.

1. INSIGHTS THAT ENABLE CITIES TO CHANGE

2. Greetings from the Helsinki headquarters
Behind Maptionnaire are two academically meritorious women whose passion lie in giving the public a voice over their own city.
Anna Broberg
COO & Co-founder
anna@maptionnaire.com

3. ONLY HANDFUL
OF PEOPLE
PARTICIPATE
NON-INFLUENTIAL
PARTICIPATION
CONCENTRATION ON
RESISTING CHANGES
TIMING OF
PARTICIPATION IS
TOO LATE
COLLECTED DATA
REMAINS
INVISIBLE
DEMANDING
PROCESSES TO
ORGANIZE
CURRENT CHALLENGES IN PARTICIPATORY PLANNING

4. TESTING &
PILOTING NEW
DIGITAL TOOLS
BUILDING THE DIGITAL CAPACITY IN THE CITIES
LEARNING
FROM THE BEST
PRACTICES
CONSOLIDATIN
G THE MOST
USED DIGITAL
TOOLS INTO
THE PRACTICE
BETTER
UNDERSTANDIN
G OF THE
BENEFITS OF
THE DIGITAL
TOOLS
NEW
REQUIREMENT
TOWARDS THE
TOOLS TO HELP
THE CITIES TO
DO THE WORK
MORE
SYSTEMATICALLY

5. EFFICIENT COLLABORATION
REQUIRES A DIGITAL HEART
Helsinki Public Transportation Visualized by Lauri Vanhala
#buildcitiestogether

6. Barcelona, Spain
MAPTIONNAIRE
Makes the heart beat
Successful cities understand that we as
citizens want to take part in shaping our
cities using modern, digital channels.

7. MAPTIONNAIRE – COMMUNITY ENGAGEMENT PLATFORM
the digital heart for building cities together
AUTOMATED PDF
CREATOR
GAMIFIED DECISION MAKING
3D
COLLABORATION
WEBPAGE BUILDER
REAL-TIME
FEEDBACK MAP
DESIGN map-based questionnaires, polls, voting tools, surveys
COLLECT data easily
ANALYSE your data and create visualizations
Design the workflow, and create the
PDF templates to report the results
easily.
Let people decide together (e.g. participatory
budgeting) how to spend the resources. You can
ask people to allocate the resources also on a map.
Create and publish your materials and engagement
activities on a project website. Draw timelines and allow
discussion. Enable social sharing.
Use 3D models to communicate
and collaborate with your
community.
CORE
Get ongoing feedback linked to
locations and integrate into your
maintenance system.
Performance, Security
Usability, Visuality
Add-ons
Teams: Create groups and manage your organisation’s work in teams
Reporting dashboard: Measure your engagement KPIs.
AUTOMATED PDF
CREATOR

8. Vantaa’s
Engagement
Platform

9. Engament KPIs
0 5 10 15 20 25 30 35
Traffic and municipal engineering
Education
Urban culture
Urban planning
Strategic management
Master planning
Community outreach
Culture
Youth services
Health and social services
Joint community engagement for the city
Engagement activities by department
Webpages Questionnaires Members Subgroups
1285
354
143
888
343
0
450
51
484
836
21 25
307
856
0
200
400
600
800
1000
1200
1400
1600
0
5
10
15
20
25
Engagement numbers by group
Questionnaires Posts Comments Visitors Respondents

10. L.A. Broadway
streetscape

11. City of Sacramento
Outlining the plan for the parks
and related services
“Beautiful parks, robust recreation and
enriching programs are critical to our City’s
future,” said Park Planning, Design, and
Development Manager Raymond
Costantino. “We want residents to dream
big and feel empowered to help us develop
services and facilities that will give
Sacramentans a better quality of life for
generations to come.” (Sacramento City
Express, 2020)

12. Gehl Architects studied the public life in Denmark during the lockdown and reopening. They used
multiple methods, among those also Maptionnaire.
Public space, public life, and COVID 19
”I haven’t experienced any crowded places at
all”
”I don’t go to the city center because I feel its crowded”
Horsens Copenhagen
- Intercept interview - Online survey

13. 2 2 O C T O B E R 2 0 2 0 P R E S E N TAT I O N N A M E1 3

14. MAPTIONNAIRE 2020
https://maptionnaire.com/best-
participation-practices/denver-smart-
public-participation
The City and County of Denver hosts a diverse community, it is
economically strong and growing quickly. In order to facilitate growth
while maintaining components that people feel positive about,
Denver initiated a citywide planning effort to capture the goals and
needs of current residents and the people who are coming tomorrow.
In 2016, Denver launched Denveright, a three-year-long citywide
effort for land use, mobility, and parks and recreation.
THE CITY OF DENVER
INVESTS IN DIGITAL
PARTICIPATION

15. ECONOMIC RETURNS
Lower data acquisition cost
Compared to traditional F2F methods, online engagement
costs 90 % less.
Compared to tailor made online services,
purchasing a SaaS costst at least 75 % less.
Lower feedback management cost
The city of Espoo saved 20 minutes with every comment
received in their statutory commenting process, where
they received hundreds of comments to be answered and
archived.
The Finnish Ministry of Finance has estimated that
digitalizing feedback channels would create yearly
savings of at least 80-200k€ in each medium-sized city.
Quicker implementation of projects
Every month of saved time in project implementation due
to increased acceptation leads to direct returns.

16. SOCIETAL RETURNS
Broader reach
Include silent groups
Higher resident satisfaction
Transparency and good governance
Fostering individual participation

17. ENVIRONMENTAL RETURNS
Save in resource use through digitalization
More content residents value time our in their
communities and travel less
Bringing citizens onboard in evaluating e
environmental sustainability impacts and in
decision making increases acceptability of the
changes needed