1. “The best way to predict the future is to create it yourself.” incentive2innovate – June’09 Peter H. Diamandis, MD Chairman/CEO, X PRIZE Foundation 310-741 4880 Revolution Through Competition

3. 9 Teams spend $400,000

4. Lindbergh, 25 year old underdog wins!

5. Results:Top media story of the century Transformed public’s view of Aviation 6,000  180,000 passengers (18 mths)

6. Ansari X PRIZE “First team to fly 3 people to space, twice within 2 weeks” Rules: $10 Million prize purse Privately funded teams 3 person reusable spaceship 100 km altitude Two flights within 2 weeks

7. Competing Teams ARCA Space Transport Rocketplane Canadian Arrow DaVinci Project Pablo DeLeon Scaled Composites 26 Teams, 7 Nations $100 million spent StarChaser Armadillo Aerospace Multiple approaches tried by many teams

8. … >6 Billion Media Impressions Worth in Excess of $120 Million

11. Efficient: only pays the winner

12. Sparks new industrydevelopment$1B+ Industry start $100M Teams’ spend $10M - Purse Ansari Family $2.5M - Start-up St. Louis

13. Four X PRIZE Groups FPO Life Sciences Exploration Energy & Environment Education & Global Development

14. Active X PRIZES

16. Clear, objective & simple rules

17. Hard but attainable

18. Can be won in 3 - 8 years

19. Define a problem, not a solution

20. Proper size/type of incentive

22. Persistent media exposure

23. Assure there is a “back end business”

24. Open to teams worldwide

25. Telegenic

26. Use of deadlines to drive action

28. Attract maverick doers

29. Crowd sourcing genius

30. Overcoming existing constraints (psychological & regulatory)

31. Creating new regulatory framework

33. Create global media events

34. Encourage taking intelligent risk

35. Encourage cross disciplinary solutions

36. Launch an industry

37. Driving real-world deployment

38. Change the paradigm