1. Mobile and
The Future of Work
Steve Hall
Director, Mobile Architecture
steven.hall@cognizant.com

2. Trends impacting the enterprise
Mobile strategy
Where to start

3. 1994Founded
156,700
Employees
$7.35B
2012 Revenue
CTSHUSA HQ
40
Countries

4. 1994Founded
156,700
Employees
$7.35B
2012 Revenue
CTSHUSA HQ
40
CountriesCognizant Mobility
Delivery Managed
UI/UX Testing
Strategy

5. try
{
//Convey a lot of cool stuff
//about enterprise mobility
}
catch (Exception ex)
{
//Every enterprise is different
}
Enterprise Mobility

6. Impacting Factors
Economy
Market Conditions
People
Technology
Global Competition
Consumer Spending
...

7. Baby Boomers
Graph Source:Wikipedia
1946 – 1964
Born Between
67Oldest
49
Youngest
33.8MJob VacanciesSource: US Labor Department

8. Millennials in Workforce
Digital Natives
95%Cell Phone
23%Tablet
70%Laptop
Source: Pew Internet and American Life Project
& OnlineSchools.com

9. Millennials in Workforce
1990
2000
2010
1980
Computing power and accessibility

10. Millennials in Workforce
Socially Connected
0
15
30
45
60
Source: Garry Tan survey of 1,038 Millenials

11. Impact in Workplace
Sunday
14
Monday
15

12. BYOD

13. Consumerization of IT
BYOD
Extending the enterprise
IT support of consumer apps
Gamification
Trends in the Mobile Enterprise

14. Enterprise Mobility

15. Defining Your Strategy
Strategy
Roadmap
Mobility
Council
Technology
q

16. A
Analytics
C
Cloud
S
Social
M
Mobile
St
Strategy
B
Branding
Ap
App Stores
De
Develop
T
Testing
Sc
Security
Au
Authen-
tication
Az
Auth-
orization
Su
Support
D
Design
Ui
UI
Ux
UX
I
Innovation
P
Platform
To
Tools
F
Framework
Sy
Sync
Ig
Integration
Dv
Devices
In
Infra-
structure
Sd
Standards
Go
Governance
L
Legal
P
Push
Notifications
E
Encryption
H
HTML5
N
Native
Hy
Hybrid
Bi
Business
Impact
U
Users
Ma
Maintenance
Os
OS
Pe
Process
Engineering
Mk
Marketing
G
Geo-
Location
Tr
Training
Cm
Change
Management
Im
Imaging
Nt
Network
Lo
Localization
Id
Identity
Mp
MADP
Copyright (c) 2013 CognizantSteve Hall - Director, Mobile Architecture
Elements of Enterprise Mobility

17. The Need for Mobile Strategy
It’s just an app

18. “Our competition is
doing it.”
“Our execs have iPads.”
“We bought a MEAP.”
“We were sold a MEAP.”
“It’ll make us look
innovative.”
Why do we develop mobile apps?

19. Why should we do it?
• Streamline processes
• Extend previous system investments
• Competitive advantage
• Employee satisfaction
• Serve customers better
• Be Innovative and create value
• Develop new lines of business

20. Enterprise Mobility’s Silver Bullet

21. Enterprise Mobility’s Silver Bullet
• Premium UX
• High performance apps
• Offline data and synchronization
• Manageable code
• Push notifications
• Single code-base for all devices
• High security
Use everywhere you don’t need:

22. More to Mobile than Mobile
Testing Source Control TDD
Security Network Logging
Build Components Libraries

23. What are you
going to do with
all of that power?
LTE Multi-Core CPU RAM
Imaging Sensors GPS Gestures

24. Innovation
Business
Objectives
UX Use CasesDesign
Technology
Compliance & Security
Support
Governance
Freedom within a Framework

25. Mobile Maturity
Single''
Func+on'
Text'&'SMS'
No+fica+ons'
Emerging'
Mobile'Enabled'
Websites'
Sales'Force'
Enablement'
Mobility'Strategy'
&'CoE'
Early' Enabled'
Back'Office'
Integra+on'
Performance''
&'Analy+cs'
Warehouse''
Automa+on'
Transformed'
Enhanced'
Engagement'
Integrated''
Mobile'Apps'
Process''
ReIengineered'
For'Mobility'
Innova+ve'
EndItoIEnd'
Transforma+on'
Customer'
Product'
CoIInnova+on'
Mobility'–'The'
Primary'channel'
MOBILE'1.0$ MOBILE'2.0$ MOBILE'3.0$
FOCUS'ON''EXISTING'
BUSINESS'PROCESSES'
SIGNIFICANT'CHANGE'IN'
FINANCIAL'&'BUSINESS'MODEL''
OPPORTUNITY'FOR'NEW'
FINANCIAL'&'BUSINESS'MODELS'

26. Solve the Hard Problems Once
Authentication
Authorization
Integration
Deployment
Support

27. Integrate Design into Process

28. Steps to Success
Form mobility council
Prioritize activities
Start small
Build on success
Refine and improve

29. Thank You
www.cognizant.com/mobility