1. Enterprise 2.0 in Belgium : What’safter the hype ? An exploratorysurvey by K Company 1

2. Objectives Sample Main Results Conclusion EstimatedKeynoting Time: 15 min. 2

3. Objectives 3

4. Objectives Evaluate the “penetration rate” of Enterprise 2.0 & Online collaboration tools in Belgium (presence, effort, satisfaction...) Identify companies’ intentions on their future Enterprise 2.0 projects & budgets Have an overview of the companies’ organizational readiness to Enterprise 2.0 concepts & tools Analyzing the impact of organizational design on Enterprise 2.0 deployment 4

5. Sample 5

6. 6 Who were the respondents ? Mainly Top/Middle Management, IT & Marketing representatives (16-25 %) Few HR people (1,3 %) People from the privatesector(bank, medias, services) ... but alsofrom thepublic sector(government, institutions) ! (16 %) Good balancebetweenSME’s (45 %) and bigcompanies (55 %)

7. Main Results Penetration Rate 7

9. Enterprise platforms(Jive, KP...) 41 %

10. Wikis 39 %

11. Public social networks (Facebook...) 37 %

12. Blogs 35 %

13. Microblogs(Twitter...) 22 %* 12,2 % are dissatisfied and 24,5 % have no opinion

15. 1/3 didn’t have a budget (!)

17. Main Results Future Projects & Budgets 10

19. Microblogging & Enterprise platformsmaybe the nextstep!

21. 13 WorkOrganization & Hierarchy Respondents’ organizations are rather... Horizontal Informal

22. 14 Respondents’ organizations are rather... HR & Organizational culture Young Expertised Autonomous Collective Collaborative Resistant (!)

23. 15 Respondents’ organizations are rather... Documented E-mail minded (!) Innovative Networked Looking for (even more) expertise KM, Innovation & Networking

24. Main Results Organizational Impact 16

26. Collective

27. Collaborative

28. Documented

29. Web minded

30. InnovativeIn summary, an online collaboration project will be launched AND will bring satisfaction the most likely (but not only) in an organization which is...

31. 18 In details, organizational characteristics have an impact on the type of Enterprise 2.0 project launched within the company... Just someexamples! Expertisedorganizationsmaymake a stronger use of Blogs, Wikis & Collaborative spaces Collective organizationsratherlaunch Collaborative spaces, Enterprise platforms, Microblogs... but not thatmuch (traditional) Blogs Collaborative spaces (SharePoint...) willbelaunchedwhatever the companyis web minded or not! Highlyinnovativeorganizations use all types of online collaboration tools (Blogs in particular) more thanlessinnovativeones

32. Conclusion 19

34. Launching such a project is a good triggerto launch other ones! (larger deployment of the same tool or implementation of another one)

35. Respondents’ organizations seem to be on the good wayto fit Enterprise 2.0 basic components (in terms of work organization & culture, HR, KM, innovation etc.)

36. Enterprise 2.0 tools are the most suitable for “mature” organizations... but less mature ones are quite receptive too!

38. Collaborative spacespopularity may be biased by the massive deployment of SharePoint within any types of companies (and then not only for “pure” Enterprise 2.0 purposes)

39. Appeal for Enterprise 2.0 projects is well there but budget seems to be a quite sensitive issue

40. It is not only sufficient to be “Enterprise 2.0 ready” to succeed, change managementeffort is still of great value

42. Large companies but also SME’s

43. Companies from the private sector... but from the public sectortoo !