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US Seed Stage Valuation Trends


             Dublin
          April 18, 2012
           BILL PAYNE
Bill Payne is an active angel investor, board member, and advisor to entrepreneurs.
He assisted in founding four angel groups: the Frontier Angel Fund (2005), Tech
Coast Angels (San Diego – 2000), Vegas Valley Angels (2003) and Aztec Venture
Network (1999).

For three decades, Bill Payne has successfully founded or invested in over 50 start-
up companies. He served as an Entrepreneur-in-Residence to the Kauffman
Foundation for twelve years. While there, he directed the development of the
Power of Angel Investing education series for entrepreneurs and angel investors.
He has served as lead instructor for over 100 seminars in seven countries.

In 2009, Bill was named the Hans Severiens Award winner as the “outstanding angel
investor in America.”
AGENDA


Impact of Valuation on Returns
Importance of comparables but scarcity of data
Data from VCs
Angel group surveys
Inferences from surveys
Methods for Valuation of Pre-revenue Startups
                              Copyright © BillPayne.com 2012
Stage of Development: Seed/Startup


• Valuation increases with maturity
• Valuation at the earliest stage is most difficult
• Focus of this work: Pre-revenue companies
    •   Product or prototype can be shown to customers
    •   Some customer validation is available
    •   Revenues zero or less than $0.5 million annually
    •   Earliest stage most angels would invest
• All data reported here is for pre-revenue ventures
Valuation Impacts Returns


                            Terminal Value Year n
 ROI   Year n
                 =
                                     (Valuation at Exit)

(Cash-On-Cash)             Post-Money Valuation
                                 (Valuation at Investment)


                     Assume No Dilution
Pre-money Valuation of VC Deals

                                                        $89.6
                                 $90
Median Premoney Valuation ($M)




                                 $60


                                       $36.5            $40.0
                                                                                                                                       $34.0

                                 $30
                                       $19.7
                                                                                                                                        $13.8
                                       $6.7
                                                                                                                                            $7.3
                                       $2.6                                                                                             $2.1
                                  $0
                                        1998    1999    2000    2001     2002        2003        2004    2005    2006   2007   2008   1H09

                                               Later Stage             Second Round                      First Round           Seed Round

                                                                       Source: Dow Jones VentureSource
Angel Data on Valuation (before 2010)
Survey of Angel Groups (Summer 2010)


• Contacted leaders of 15 angel groups
• Asked for average pre-money valuation of recent
  pre-revenue deals
• Asked for recent trends in valuation
• Collected and reported data (13 of 15 reporting)
2010 Angel Valuation Survey
                                (Pre-money Valuation of Pre-revenue Companies)

                                                                                    Pre-money
                                ANGEL GROUP
                                                                                    Valuation*
Tech Coast Angels                                  Southern California                    $1.25
Phenomenelle Angels                                   Madison, WI                         $1.30
New York Angels                                     New York City                         $1.30
Frontier Angel Fund                              Northwest Montana                        $1.40
DC Dinner Clubs                                  Washington DC Metro                      $1.50
Vancouver Angels                                    Vancouver, BC                         $1.50
Midwest Groups (Okabe)                             Chicago region                         $1.50
RAIN Funds                                         Midwest region                         $1.65
Ohio TechAngels                                     Columbus, OH                          $1.75
Band of Angels                                      Silicon Valley                        $1.75
Life Science Angels                                 Silicon Valley                        $2.00
Alliance of Angels                                      Seattle                           $2.10
CommonAngels                                            Boston                            $2.70
                                                                             MEAN         $1.67
                                                                           MEDIAN         $1.50
                                                                                     * in Millions of Dollars
From: Bill Payne, August 2010
Alert


• This data is statistically insignificant
• All conclusions are solely those of the author
Valuation Trends in 2010

•   Market at the earliest stage was soft
•   Many groups doing some deals at <$1 million
•   (Having been an angel since 1980 my first
         sub $1 million deal was in 2009)
•   Valuations of pre-revenue companies were down in
    most regions, flat in others
•   Boston and Silicon Valley were seeing some
    competition for deals (higher valuations than
    elsewhere in North America)
Reaction in the Angel Community

•   Rather universal
    •   Good stuff
    •   Show at ACA Summit
    •   Use in workshops and seminars
    •   We need more data
•   No good deed goes unpunished
Survey of Angel Groups (Summer 2011)

 •   Contact Leaders of 46 angel groups
     •   26 states (plus DC) and 2 provinces
 • Ask for average pre-money valuation of
   recent pre-revenue deals
 • Ask for recent trends in valuation
 • 91% response rate
     •   35 groups from 20 states (plus DC) and 2 provinces
     •   7 additional groups had insufficient data
2011 Angel Group Valuation Survey
                              Pre-money Valuation of Pre-revenue Companies
                                                                Current Average
          Organization                         Location             Valuation          Trend
                                                                  (in millions)
Boise Angel Alliance                   Boise                            $0.8      up slightly
Fargo/Morehead Angels                  Fargo, ND                        $0.8      flat
Maple Leaf Angels                      Toronto, ON                      $1.0      flat
New Mexico Angels                      Albuquerque                      $1.3      up pressure
Desert Angels                          Tucson                           $1.5      flat
Hawaii Angels                          Honolulu                         $1.5      flat
RAIN Funds                             St. Paul, MN                     $1.5      sl lower
Tech Coast Angels                      San Diego                        $1.5      flat to down
Valley Angels                          Grand Forks, ND                  $1.5      flat
Vancouver Angels                       Vancouver, BC                    $1.5      decreasing
Angel Forum                            Vancouver, BC                    $1.6      decreasing
Atlanta Tech Angels                    Atlanta                          $1.6      sl down
Ohio TechAngels                        Columbus                         $1.8      flat
Queen City Angels                      Cincinnati                       $1.8      flat
SeedStep Angels                        Oklahoma City                    $1.9      flat to up
Mid-Atlantic Angel Group               Philadelphia                     $2.0      unchanged
Pasadena Angels                        Pasadena                         $2.0      increasing
DC Dinner Clubs                        DC/Virginia                      $2.0      up slightly
Sierra Angels                          Incline Village, NV              $2.0      flat
St. Louis Arch Angels                  St. Louis                        $2.0      unchanged
Wilmington Investor Network            Wilmington, NC                   $2.0      down 10%
Launchpad Angels                       Boston                           $2.1      unchanged
Golden Angels                          Milwaukee                        $2.3      up slightly
Alliance of Angels                     Seattle                          $2.5      flat
Hub Angels                             Boston                           $2.5      up pressure
Sand Hill Angels                       Silicon Valley                   $2.5      up ~ 20%/yr
Virginia Active Angels                 Charlottesville, VA              $2.5      declining
Golden Seeds                           NYC                              $2.9      down 10%
Central Texas Angel Network            Austin                           $3.0      up
CommonAngels                           Boston                           $3.0      unchanged
NY Angels                              NYC                              $3.0      rising
S. Valley Angel Fund                   ND                               $3.1      flat
Life Science Angels                    Silicon Valley                   $3.3      flat
Blue Tree Angels                       Pittsburgh                       $3.3      increasing
Band of Angels                         Silicon Valley                   $3.4      up

                                                         MEAN          $2.1
                                                                                                 Bill Payne
                                                                                                 October 2011
                                                       MEDIAN          $2.0
Alert


• This data is probably statistically insignificant
• All conclusions are solely those of the author
Valuation Trends in 2011

• Median valuation = $2.0 million (mean = $2.1)
• Two-thirds of groups between $1.5 and $2.0
    •   Four groups below this range
    •   Eight groups above this range
•   Reported trends
    •   14 groups reported valuations as flat
    •   12 groups reported valuation as higher
    •    9 groups reported lower valuations
•   Perceptions may differ from reality
    •   Groups reporting in both years: 8 up, 1 flat, 1 down
Comparison of Data: 2010 versus 2011


 • Great response rate – groups hungry for data
 • Median valuation increased from $1.5 to $2.0
 • Range much broader for larger group
     •   Especially at the upper end of the range
 •   Most groups participating in both years
     reported higher valuation, significantly higher
     in some regions
Why the Huge Range in Valuation?

•   Some verticals command higher valuation (and
    some groups focus on those verticals)
    •   Capital intensive sectors, such as biotech and clean
        tech tend to see high valuations than software and IT
• Some regions syndicate very large seed/startup
  rounds ($2 million), which drives up valuation
  (keeping ownership below 40%)
• Most press reports on valuation come from
  Silicon Valley – a region of high competition
• Competition
Competition for Seed/Startup Deals

•   Regions with substantial competition report
    higher valuations
     •   Boston (3 groups) - $2.5 million
     •   New York (2 groups) - $2.9 million (up 2.5x in 1 year)
     •   Silicon Valley (3 groups) - $3.1 million (up 2X in 1 year)
• More investors are back into early stage investing
• Super Angels (and their new seed funds)
     •   Driven to invest in a large number of deals
     •   Some are not negotiating valuation
     •   Only looking for huge home runs
Summary

•   Reporting on two statistically insignificant surveys
    of angel groups on pre-revenue valuation of pre-
    revenue companies
•   Median valuation in 2011 is $2.0 million, up from
    $1.5 million over 2010
•   Competition increased over 2010, back to normal??
•   Many groups still doing seed/startup deals at $1.5
    million or less
•   For angels, it is nice not to be in NYC, Boston or
    Silicon Valley
Next Steps - 2012
• Ask for median pre-money valuation of pre-revenue
  companies, not average.
• Ask for data by business vertical (providing a small
  selection of options)
    •   Life Science/Biotech
    •   Energy
    •   Medical device
    •   Software/IT/Internet
    •   Other or ???
• Look for a bit more geographic diversity
• Expand the number of groups somewhat (60-70)
    •   Consider including seed stage VCs from around the North America
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Valuation Trends

  • 1. US Seed Stage Valuation Trends Dublin April 18, 2012 BILL PAYNE
  • 2. Bill Payne is an active angel investor, board member, and advisor to entrepreneurs. He assisted in founding four angel groups: the Frontier Angel Fund (2005), Tech Coast Angels (San Diego – 2000), Vegas Valley Angels (2003) and Aztec Venture Network (1999). For three decades, Bill Payne has successfully founded or invested in over 50 start- up companies. He served as an Entrepreneur-in-Residence to the Kauffman Foundation for twelve years. While there, he directed the development of the Power of Angel Investing education series for entrepreneurs and angel investors. He has served as lead instructor for over 100 seminars in seven countries. In 2009, Bill was named the Hans Severiens Award winner as the “outstanding angel investor in America.”
  • 3. AGENDA Impact of Valuation on Returns Importance of comparables but scarcity of data Data from VCs Angel group surveys Inferences from surveys Methods for Valuation of Pre-revenue Startups Copyright © BillPayne.com 2012
  • 4. Stage of Development: Seed/Startup • Valuation increases with maturity • Valuation at the earliest stage is most difficult • Focus of this work: Pre-revenue companies • Product or prototype can be shown to customers • Some customer validation is available • Revenues zero or less than $0.5 million annually • Earliest stage most angels would invest • All data reported here is for pre-revenue ventures
  • 5. Valuation Impacts Returns Terminal Value Year n ROI Year n = (Valuation at Exit) (Cash-On-Cash) Post-Money Valuation (Valuation at Investment) Assume No Dilution
  • 6. Pre-money Valuation of VC Deals $89.6 $90 Median Premoney Valuation ($M) $60 $36.5 $40.0 $34.0 $30 $19.7 $13.8 $6.7 $7.3 $2.6 $2.1 $0 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 1H09 Later Stage Second Round First Round Seed Round Source: Dow Jones VentureSource
  • 7. Angel Data on Valuation (before 2010)
  • 8. Survey of Angel Groups (Summer 2010) • Contacted leaders of 15 angel groups • Asked for average pre-money valuation of recent pre-revenue deals • Asked for recent trends in valuation • Collected and reported data (13 of 15 reporting)
  • 9. 2010 Angel Valuation Survey (Pre-money Valuation of Pre-revenue Companies) Pre-money ANGEL GROUP Valuation* Tech Coast Angels Southern California $1.25 Phenomenelle Angels Madison, WI $1.30 New York Angels New York City $1.30 Frontier Angel Fund Northwest Montana $1.40 DC Dinner Clubs Washington DC Metro $1.50 Vancouver Angels Vancouver, BC $1.50 Midwest Groups (Okabe) Chicago region $1.50 RAIN Funds Midwest region $1.65 Ohio TechAngels Columbus, OH $1.75 Band of Angels Silicon Valley $1.75 Life Science Angels Silicon Valley $2.00 Alliance of Angels Seattle $2.10 CommonAngels Boston $2.70 MEAN $1.67 MEDIAN $1.50 * in Millions of Dollars From: Bill Payne, August 2010
  • 10. Alert • This data is statistically insignificant • All conclusions are solely those of the author
  • 11. Valuation Trends in 2010 • Market at the earliest stage was soft • Many groups doing some deals at <$1 million • (Having been an angel since 1980 my first sub $1 million deal was in 2009) • Valuations of pre-revenue companies were down in most regions, flat in others • Boston and Silicon Valley were seeing some competition for deals (higher valuations than elsewhere in North America)
  • 12. Reaction in the Angel Community • Rather universal • Good stuff • Show at ACA Summit • Use in workshops and seminars • We need more data • No good deed goes unpunished
  • 13. Survey of Angel Groups (Summer 2011) • Contact Leaders of 46 angel groups • 26 states (plus DC) and 2 provinces • Ask for average pre-money valuation of recent pre-revenue deals • Ask for recent trends in valuation • 91% response rate • 35 groups from 20 states (plus DC) and 2 provinces • 7 additional groups had insufficient data
  • 14. 2011 Angel Group Valuation Survey Pre-money Valuation of Pre-revenue Companies Current Average Organization Location Valuation Trend (in millions) Boise Angel Alliance Boise $0.8 up slightly Fargo/Morehead Angels Fargo, ND $0.8 flat Maple Leaf Angels Toronto, ON $1.0 flat New Mexico Angels Albuquerque $1.3 up pressure Desert Angels Tucson $1.5 flat Hawaii Angels Honolulu $1.5 flat RAIN Funds St. Paul, MN $1.5 sl lower Tech Coast Angels San Diego $1.5 flat to down Valley Angels Grand Forks, ND $1.5 flat Vancouver Angels Vancouver, BC $1.5 decreasing Angel Forum Vancouver, BC $1.6 decreasing Atlanta Tech Angels Atlanta $1.6 sl down Ohio TechAngels Columbus $1.8 flat Queen City Angels Cincinnati $1.8 flat SeedStep Angels Oklahoma City $1.9 flat to up Mid-Atlantic Angel Group Philadelphia $2.0 unchanged Pasadena Angels Pasadena $2.0 increasing DC Dinner Clubs DC/Virginia $2.0 up slightly Sierra Angels Incline Village, NV $2.0 flat St. Louis Arch Angels St. Louis $2.0 unchanged Wilmington Investor Network Wilmington, NC $2.0 down 10% Launchpad Angels Boston $2.1 unchanged Golden Angels Milwaukee $2.3 up slightly Alliance of Angels Seattle $2.5 flat Hub Angels Boston $2.5 up pressure Sand Hill Angels Silicon Valley $2.5 up ~ 20%/yr Virginia Active Angels Charlottesville, VA $2.5 declining Golden Seeds NYC $2.9 down 10% Central Texas Angel Network Austin $3.0 up CommonAngels Boston $3.0 unchanged NY Angels NYC $3.0 rising S. Valley Angel Fund ND $3.1 flat Life Science Angels Silicon Valley $3.3 flat Blue Tree Angels Pittsburgh $3.3 increasing Band of Angels Silicon Valley $3.4 up MEAN $2.1 Bill Payne October 2011 MEDIAN $2.0
  • 15. Alert • This data is probably statistically insignificant • All conclusions are solely those of the author
  • 16. Valuation Trends in 2011 • Median valuation = $2.0 million (mean = $2.1) • Two-thirds of groups between $1.5 and $2.0 • Four groups below this range • Eight groups above this range • Reported trends • 14 groups reported valuations as flat • 12 groups reported valuation as higher • 9 groups reported lower valuations • Perceptions may differ from reality • Groups reporting in both years: 8 up, 1 flat, 1 down
  • 17. Comparison of Data: 2010 versus 2011 • Great response rate – groups hungry for data • Median valuation increased from $1.5 to $2.0 • Range much broader for larger group • Especially at the upper end of the range • Most groups participating in both years reported higher valuation, significantly higher in some regions
  • 18. Why the Huge Range in Valuation? • Some verticals command higher valuation (and some groups focus on those verticals) • Capital intensive sectors, such as biotech and clean tech tend to see high valuations than software and IT • Some regions syndicate very large seed/startup rounds ($2 million), which drives up valuation (keeping ownership below 40%) • Most press reports on valuation come from Silicon Valley – a region of high competition • Competition
  • 19. Competition for Seed/Startup Deals • Regions with substantial competition report higher valuations • Boston (3 groups) - $2.5 million • New York (2 groups) - $2.9 million (up 2.5x in 1 year) • Silicon Valley (3 groups) - $3.1 million (up 2X in 1 year) • More investors are back into early stage investing • Super Angels (and their new seed funds) • Driven to invest in a large number of deals • Some are not negotiating valuation • Only looking for huge home runs
  • 20. Summary • Reporting on two statistically insignificant surveys of angel groups on pre-revenue valuation of pre- revenue companies • Median valuation in 2011 is $2.0 million, up from $1.5 million over 2010 • Competition increased over 2010, back to normal?? • Many groups still doing seed/startup deals at $1.5 million or less • For angels, it is nice not to be in NYC, Boston or Silicon Valley
  • 21. Next Steps - 2012 • Ask for median pre-money valuation of pre-revenue companies, not average. • Ask for data by business vertical (providing a small selection of options) • Life Science/Biotech • Energy • Medical device • Software/IT/Internet • Other or ??? • Look for a bit more geographic diversity • Expand the number of groups somewhat (60-70) • Consider including seed stage VCs from around the North America