Instagram for business: Discover the 10 techniques that are important for promoting your brand.

1. 10 INSTAGRAM MUST- HAVES FOR A BUSINESS
ENSURE YOU HAVE CREATED A BUSINESS PAGE AND NOT A PERSONAL
ONE
Instagram offers two types of pages: Personal pages and Business pages. In
order to leverage all the benefits of a corporate account, double check if
you’re choosing the correct option.
EDIT YOUR SHARE SETTINGS
Edit your settings such that the images can be shared instantly on social
media platforms such as Facebook, Twitter or Pinterest.
CHOOSE A STRONG BRAND STRATEGY
Are you using the page to sell your products? Increase brand awareness?
Expand your fan base? Decide your primary goals before you embark on a
content strategy.
THEME YOUR IMAGES FOR QUICK RECOGNITION
Whether it’s sticking to the same filter or using the same subjects, your
images should have a clean and consistent ‘look’ throughout – so that your
followers can instantly recognize your posts.
EMBED INSTAGRAM POSTS ON YOUR BLOG
Share your images using the Instagram’s built-in embed code. This helps in
attracting traffic to your blog and vice versa.
PROVIDE EXCLUSIVE PROMO CODES TO FOLLOWERS
By offering exclusive discounts and promo codes, you increase followers
and not just likes.
TRY SPONSORED ADS
Sponsored ads give you high visibility on the search results for the desired
keywords. This is a quick way to garner huge number of followers and
likes.
REGRAM PICTURES WHERE YOU’VE BEEN TAGGED
If you come across a good picture that you’ve been tagged in, share it
across your followers. This way you get your followers’ appreciation and
you get the word out.
CONDUCT AN IMAGE CONTEST
Create a custom hashtag and encourage your followers to Instagram your
company’s logo as an entry to the contest. This way your brand exposure
will increase in no time.
PROVIDE SNEAK-PEAKS OF YOUR COMPANY CULTURE
The best way to create a trustworthy image is by showcasing who runs
your company and providing glimpses of your employees and the work
environment. Instagram is about being visual – utilize it to the maximum.