3. 3
一个设计师、创客、活动的集合
一个展示年轻设计师、新创品牌和创意作品的舞台
一个有社会责任感的企业，致力推广和助力新时尚和高科技产业
• An intersection of young talents, innovations and events.
• A Showcase for ethical fashion and innovative high-tech products
• A fashion-technology incubator who strives to provide a one-stop
integrated service platform for talented design entrepreneurs and
start ups with a sense of responsibility.
We are…
我们是...
4. TIANAN CYBER PARK is a leading
developer and operator in innovative
business ecosphere who concentrating
on incubating and growing the life
circle of entreprises in the meanwhile
creating an integrated format consisted
of research, work, business,
communication, life.
We are a Fashion-tech incubator
provides over 950 square meter of
Tianan Cyber Park production where
talented designers/makers grow their
startups into viable business,
integrating communication, exhibitions,
events, and showcases into fashion
and technology.
The target audience includes
designers, young professionals, artists,
entrepreneurs, and influencers.
4
BACKGROUND
1.1 项目背景
天安数码城是中国领先的创新企业生态圈的开发及
运营商，致力于为设计师们和新创企业，打造一个
集科研、办公、商务、交流、生活等综合业态于一
体的企业生态环境。
在深圳，天安数码城计划建立一个950平方空间的
时尚科技孵化器，专注于时尚和科技领域，提供一
个社交、展览、活动空间、零售商店集一体的时尚
科技平台。
主要客户群为设计师、时尚潮人、艺术家、新创企
业和创客领袖等。 这将会是一个吸引人前来，这
些人又赋予它精神和风范的地方。
7. 7
Enthusiasts
Enthusiasts of design, fashion, and
technology who are looking for the
best and latest products and
always keep an eye on trends and
influencers.
设计、时尚、科技的狂热爱好者。
他们致力于寻求最好、最新的产品，时
刻关注流行趋势的时尚潮人，科技咖。
Makers & Startups
Startups or makers who are
looking to develop and connect
with peers to share ideas,
learnings, and hold workshops or
forums on innovation.
那些寻求机会和发展的创客。社交网络
拓展，创意分享和学习，举办主题沙龙
活动、创客论坛等。
Talents
High-potential fashion designers who
need the resources to transfer their
creative ideas into a real business.
新晋设计师们。为其提供工厂、原材料供
应链，品牌对接、销售与分销渠道，资本
与导师对接，助其成长，推广其品牌扩大
其个人影响力。
1.2 TARGET GROUPS
目标群体
8. A concept store- We sell not only the designer
goods but also the creative spirit and the stories
behind.
A Visual “Magazine” - publishes Art, Fashion, and
culture to and from its customers
A platform - Brings peers together, enlarges
and develops their Influences and Vice versa
a New space - InspireS the people there
and is, in return, get inspired and stimulated by them
8
1
2
3
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POSITIONIING FIELDS
art: Gallery, Installation, Exhibition
Fashion: Design, wearable accessoires, laser
printing
Culture: Literature, Music, Art
Café community: Coffee, Tea, wine, Flowers, Lifestyle
1
2
3
4
events: Forums, wORKSHOPs, Coaching Sessions,
mentors
5
Co-working Space6
A brand - LeadS Fashion and Innovation5
An Industry Ecosystem - CreateS a NEW BUSINESS
mODEl of fashion, technology, community, retail, work
space.
6
13. 13
FTHOOD CAFÉ
咖啡社群
FTHOOD cafe（时尚+简餐+体验+创客社区）
我们出售的是一杯永不向现实妥协的咖啡。
FTHOOD cafe相信梦想，坚持品质，崇尚健康，
连接创客。
这是一个“跨界空间”，是FTHOOD连接不同领域
创客沟通、协作、创业、社交、多维度跨领域合
作的平台。我们追求极致的生活理念，倡导创业
者精神与时尚意见领袖的社会效应，通过“健康+
时尚”的概念餐饮，咖啡+社区+活动的形式激发
创业人群和时尚人群的自醒，打造一个O2O的社
区平台，打通人脉资源，达到价值最大化，为追
求生活品质的时尚精英人群创造一个全新的跨界
空间。
活动：每周举办一次园区创客+设计师聚餐社交
每周一次设计师互动演讲
FTHOOD Cafe(Fashion+light
food+experience+startup community)
We follow the maker spirit. Never yieldto
the reality.
FTHOOD Cafe believes in dreams, stick to
the quality, respect the healthy life style and
connect the makers.
It is a crossover space where we foster a
community of creatives who want their work
to contribute to a better future through our
inspirational community.
Weekly events: Startup experience sharing
Designers interaction
14. 14
FTHOOD Design
设计师空间
14
客户
Clients
国内外设计师
Designers
中国服装品牌
Chinese fashion brands
签约设计师
服务于品牌
第一手设
计师及其
品牌资源
A. 通过海外设计师平台及院校合作，甄选首批
入驻设计师3-5位，签订一定期限的孵化协
议，针对不同品牌的需求为设计师匹配资源
。为设计师提供最好的资源和陪伴式服务，
一方面服务我们的客户品牌，帮助有需求的
中国服装品牌完成转型，成为有品牌文化，
有DNA，有辨识度的国际品牌，一方面帮助
设计师个人品牌落地中国
B. FTHOOD为有品牌的设计师或想成立自有品
牌的设计师提供匹配的上游供应链及产品渠
道服务，通过与各个showroom及园区品牌
企业的合作，为设计师有效推广其品牌及销
售。
C. 为有潜力的设计师品牌对接资本，行业领袖
，有效助其品牌成长
For the first phase we will select 3-5
designers to be in our incubator who
will provide with a level of insight
and knowledge to allow a creative
approach to its application of
innovative methods to transform
the Chinese fashion brands into the
global brands with DNA and
signature.
FTHOOD offers the designer brands
small-run apparel production,
digital digital fabrication services,
showroom space and retail sites by
integrating local manufacturing and
an ethical supply chain into their
bottom line.
We connect industry mentors,
expertises,investors,advisors,
business executives,and
experienced entrepreneurs with our
talented designers.
15. 15
•A showcase and a retail space for
designer products. Flexible and artistic
installations surprise with a broad
varieties of product arrangements in
space.
•A popular place for showrooms and
professional buyers to dig new
talented designers and their
collections.
•A Pop store place for concept stores
and designer brands.
•A vibrant meeting place for young
fashionistas looking for the latest style
presented in a fresh and artistic way.
FTHOOD fashion
时尚空间
艺性
•设计师作品的展示与销售，既是
showroom又是时尚零售空间。
灵活的艺术装置，各式各样的产
品陈列，足以提供惊喜。
•定期邀请国内外Showroom及专
业买手，为其进行设计师新品陈
列及展示。
•为国内外买手店提供Pop up
store场地同时为其对接设计师品
牌资源
•年轻的时尚达人乐于与朋会面。他们
在这个生动的空间，可找到最时新的
时尚单品和流行风尚，以一种新颖和
艺术化的方式呈现。
17. 17
FTHOOD Hub
时尚聚集
Talks
研讨
Summits
峰会
catwalks
秀场
workshops
工作坊
我们把行业领袖、时尚先
锋、科学怪咖聚集在此，
分享、交流与社交。
FTHOOD talks are
designed to bring
together fashion-
tech industry
leaders with our
local community to
inspire, educate
and network-
building strong
relations.
与硅谷著名创业企业联盟
Grindstratup合作，邀请
官方及行业领袖演讲，定
期举办顶尖行业精英峰会
，打通人脉。
In cooperation with
GrindStartup
community for
hosting fashion and
technology leaders’
speeches. Learning
from elitespeakers at
the forefront of
change and
challenging normsas
well as networking
with some of the
world’s leading
minds.
为有需求的设计师及
品牌提供新品发布场
地及时装走秀一体化
服务。
Provide a full
service for
designers and
fashion brands
customised to
suit their needs
where we make
catwalks become
art witha sense of
business.
设计师不再神秘，所有
对时尚科技感兴趣的时
尚科技爱好者都能参与
的周期性工作坊，创意
市集
Our workshops allow
designers meet the
fashion-tech
enthusiasts. Here the
participants can kick-
start their creativities
or learna specialized
skill ina shorter
format. Taught by
professional artists,
workshops are
available for any
fashion-tech
enthusiasts.
18. 18
FTHOOD Edu
18
时尚教育
客户群体：企业类有海外短期培训需求的国
内服装品牌（设计总监、品牌总监、总经理
等）
个人可以是所有对时尚、设计、艺术感兴趣
的个人及团体
模式：与国际知名院校合作成立时尚艺术游
学项目，为目标客户按需定制短期学习课程
。
游学包括：院校参观、奢侈品制作工坊参观
、时尚界大师授课、时尚管理课程、趋势分
析、品牌定位、设计类院校毕业设计走秀观
摩、科技类专业的工作坊、文艺与建筑考察
等
Target client: Managers and
professionals from Chinese fashion
brands（Artisticdirector, brand
director, CEO, etc）
Any individual or group who is
interested in fashion, design, art, etc.
Short introduction: create a short
time course completion regarding to
art, design, fashion management
incorporates coursework in fashion
forglobal markets, product
development, branding and
positioning, trend forecasting and
retail. Courses can also include some
visits of the Haute-couture ateliers,
well-known fashion
designers/influencers lecture.
Customised courses are also available
forspecial demandes.
待签署战略协议院校：
U.S.A
• Parsons the New School for Design
• Fashion Institute Technology (简称FIT)
• Columbia University
• NYU
France
• Chambre Syndicale de la Haute Couture et
du Prêt à Porter
• Esmode
• IFM
• Sorbonne University
• Skema Business School
Italy
• Istituto Marangoni
• Il Sole 24 Ore
• Politecnico de Milano
UK
• Central Saint Martins College of Art and
Design
• CHINA
Tsinghua University
Shanghai University
Institutes for future partnership
