Why Speed Matters in Mobile Apps – Xamarin Experience London 2017
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By Michael Hancock – CTO @Judopay
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Why Speed Matters in Mobile Apps – Xamarin Experience London 2017
- 1. 1Alternative Payments Ltd ©2016 Confidential & Proprietary Simple. Frictionless. Protected. Your partner for in-app payments. hello@judopay.com · +44 (0)203 503 0600 41 Luke Street London EC2A 4DP United Kingdom Alternative Payments Ltd, trading as Judopay. Copyright ©2012-2017. Confidential & Proprietary. Simple. Frictionless. Protected. Your partner for in-app payments The importance of speed in mobile apps Michael Hancock - CTO - Judopay
- 2. 2Alternative Payments Ltd ©2016 Confidential & Proprietary Simple. Frictionless. Protected. Your partner for in-app payments. Apps are dead! ….. Or are they? Apps are on the rise!
- 3. 3Alternative Payments Ltd ©2016 Confidential & Proprietary Simple. Frictionless. Protected. Your partner for in-app payments. App Commerce: We have Seen this Before
- 4. 4Alternative Payments Ltd ©2016 Confidential & Proprietary Simple. Frictionless. Protected. Your partner for in-app payments. Apps are ubiquitous
- 5. 5Alternative Payments Ltd ©2016 Confidential & Proprietary Simple. Frictionless. Protected. Your partner for in-app payments. What in it for you? Conversion Rate - eComm average is 1-2% *According to google - mComm we see average of 30-40% Loyalty - e.g: large online retailer: - Mobile app 40% - Mobile web 30% - Desktop web 30% - “Web is the gateway drug to get them hooked on the app”
- 6. 6Alternative Payments Ltd ©2016 Confidential & Proprietary Simple. Frictionless. Protected. Your partner for in-app payments. Good UX is the key Loyalty - Apps are for repeat business, for loyal customers and key user journeys Convenience - Make it easy!! Speed! - Users shouldn’t have to wait to sate their impulse The numbers don’t lie
- 7. 7Alternative Payments Ltd ©2016 Confidential & Proprietary Simple. Frictionless. Protected. Your partner for in-app payments. This is all possible with HTML5 Sure, in theory Web pages assume a good connection, noticeable page load times 4G everywhere?
- 8. 8Alternative Payments Ltd ©2016 Confidential & Proprietary Simple. Frictionless. Protected. Your partner for in-app payments. Native? Speed, Native user experience - we have everything, right? Maybe not - Double the cost - separate iOS and Android developers - iOS development is a immature platform with no pedigree of strong engineering practices - Slow to build and deploy means loss of competitive advantage
- 9. 9Alternative Payments Ltd ©2016 Confidential & Proprietary Simple. Frictionless. Protected. Your partner for in-app payments. Xamarin - the best of both worlds Xamarin offers all the benefits of Native development with none of the downsides - Can upskill existing C# developers easily - Strong tool chain - Native experience on the phone - Speed!!! - Runs natively - Fast to build and deploy
- 10. 10Alternative Payments Ltd ©2016 Confidential & Proprietary Simple. Frictionless. Protected. Your partner for in-app payments. Judopay + Xamarin We offer a mobile SDK that will help accelerate you to best in class UX - Integrate in less than 15 minutes - Built in fraud detection for real-time peace of mind - Single server call - less chance of network issues - Fully customisable UI
- 11. 11Alternative Payments Ltd ©2016 Confidential & Proprietary Simple. Frictionless. Protected. Your partner for in-app payments. Simple. Frictionless. Protected. Questions?