With 4.55 billion mobile users worldwide by the end of 2014, mobile trends define the future of mobile marketing and advertising.

1. Trends & Habits
4.55 billion
mobile users worldwide
by the end of 2014
Top 10 Countries
with the highest smartphone concentration
58 mins
is the average amount of
time, a user spends on
their smartphone per day.
of mobile users say they
would rather give up TV
than their smartphone.
36%
73.8%
73.0%
72.8%
71.7%
67.5%
57.0%
56.6%
56.4%
56.4%
55.4%
17%
of Mobile Users
Sources
eMarketer’s “Smartphone Users Worldwide Will Total 1.75 Billion in 2014”
Our Mobile Planet by Google
Experian Marketing Service, May 2013
Accenture Mobile Web Watch 2013 Survey
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Denmark
United Kingdom
Hong Kong
Sweden
Australia
Norway
Singapore
Saudi Arabia
South Korea
United Arab Emirates
Prefer typing keywords in a
text box while searching on
their mobile devices. 63%
of mobile users prefer
search results based on
their current location, rather
than their online profile.
46%
of users between 14-39 use
social media at least once
daily as their primary source
of online communication.
40%