5. 1. Accidental problems break travel plans
2. People have different time management habits while traveling
3. People are less healthy and active when traveling
Our hypotheses…
7. WHERE WE FOUND PEOPLE
• Friends & classmates who had recently traveled
• Friends of friends who had traveled in the past
• Foreign Airbnb guests (of a friend) who are currently traveling
GOOTB
(Getting Out Of The Building)
8. RyanChris ParmisNils + DorienTingting
25, SF/D.C24, SF/China 25, SF/D.C25 + 22, Belgium 21, SF/Iran
DesignerStudent Jujitsu InstructorAnimator + Student Student
GOOTB
(Getting Out Of The Building)
11. Travelers
Friends
encourage
spontaneity
Like to talk
with
strangers
Local areas
Travel
Alone
Backpackers
Read books
Explore
new but
risky
Travel with
a group
Low $ money
accommodation
Staying
with locals
Staying in
cheap hotels
and motels
Saving
money
through
others
Navigation
tools
Nature
Local stories
Other
strangers
stories all
over the
world
Remote
areas
Music helps
him to learn
more about
local culture
Local tells
them about
new camps
and events
Reality of
local life
People who
share
similar
interests
Local
people
"I like going
with the
flow"
"How do you
reflect on
experiences
just had
Get out of previous
social network. No
need to contact
friends
Where to
now? [dice
doodle]
"Freedom - it's
something that
everyone wants
Traveling with other
people brings you
closer together
Find
freedom
while they
travel
Risk Exploration
Being active and
stay outside can
help to foster
experience
Run out of
money for
travel
Centerpiece for
experiencing local
culture(music,
food, etc)
No
scheduling
Enjoy
unplanned
moment
Prefer not
to plan trips
too much
Never pays for
campsites -
sleeps in parks
or forests
Losing
money and
valuables
Takes risks
Camping/live
on the
outside
Unplanned
trip
Get out of
comfort
zone
"Travel makes your
life different (habits,
schedule)...That is
the most fun part"
12. Mateo Turley
26 | Film maker | Belgium
"Travel makes my life different, new habits,
unplanned schedule. That is the most fun part of
traveling.”
Goals:
• Take risks and have adventures
• Stay active and be outdoors
• Experience local culture(music,
food, etc.)
Frustrations
• Running out of money
• Losing money and valuables
Backpackers/Travelers
“Freedom is something that everyone wants”
13.
14. Maggie Zhao
24 | Curator | China
"Looking at local museums is very inspirational.
Everything is new, the street, the city. It is like a
movie.”
Goals:
• Explore food and new culture
• Gain new experiences different
from normal life
Frustrations
• Local transit is hard to
understand
• Conflicting plans/goals with
group of friends
• Managing budget
Tourists
“Traveling with other people brings you closer
together.”
17. People generally prefer to travel with others versus
traveling alone— but who they choose to travel with
can affect their experience.
Findings
18. Young people tend to travel to places where
they already have friends or family they can
stay with.
Findings
19. Traveling encourages people to go outside their comfort
zone, try new things, and talk to strangers.
Findings
20. People like to leave the majority of their travel time
unplanned and intentionally seek out opportunities
for “happenstance” experiences.
Findings
21. Our hypotheses…
1. Accidental problems break travel plans
2. People have different time management habits while traveling
3. People are less healthy and active when traveling
22. 1. Accidental problems break travel plans
2. People have different time management habits while traveling
3. People are less healthy and active when traveling
Our hypotheses…
23. Key Insights Next Steps
There are different phases within “traveling” which
can affect a person’s experience
Sequence Mapping to identify leverage points in the
travel process/timeline
Young people tend to travel to places where they
have friends/family to stay with
Interviews with older travelers to see how they
differ from younger travelers
The fun parts of travel are talking with local
people and getting different experiences with
the people you spend time with
Interviews with local people to see what their
experience with travelers look like
Planning out a trip too much can actually cause
stress and anxiety
Competitive research of existing markets and
products
24. Key Insights Next Steps
There are different phases within “traveling” which
can affect a person’s experience
Sequence Mapping to identify leverage points in the
travel process/timeline
Young people tend to travel to places where they have
friends/family to stay with
Interviews with older travelers to see how they
differ from younger travelers
The fun parts of travel are talking with local
people and getting different experiences with
the people you spend time with
Interviews with local people to see what their
experience with travelers look like
Planning out a trip too much can actually cause
stress and anxiety
Competitive research of existing markets and
products
25. Key Insights Next Steps
There are different phases within “traveling” which
can affect a person’s experience
Sequence Mapping to identify leverage points in the
travel process/timeline
Young people tend to travel to places where they have
friends/family to stay with
Interviews with older travelers to see how they differ
from younger travelers
The fun parts of travel are talking with local people and
getting different experiences with the people you
spend time with
Interviews with local people to see what their
experience with travelers look like
Planning out a trip too much can actually cause
stress and anxiety
Competitive research of existing markets and
products
26. Key Insights Next Steps
There are different phases within “traveling” which
can affect a person’s experience
Sequence Mapping to identify leverage points in the
travel process/timeline
Young people tend to travel to places where they have
friends/family to stay with
Interviews with older travelers to see how they
differ from younger travelers
The fun parts of travel are talking with local people and
getting different experiences with the people you
spend time with
Interviews with local people to see what their
experience with travelers look like
Planning out a trip too much can actually cause stress
and anxiety
Competitive research of existing markets and
products
