BAX is a platform that connects short-term study abroad students who want to collaborate on travel plans and bucket lists. It allows students to organize multiple bucket list plans, make the lists discoverable to others in their group, and provide an easy way to plan trips together. Currently, finding others with similar interests to travel with can be difficult for study abroad students. BAX aims to solve this problem by giving students a centralized place to share their travel wishes with others.
3. BAX connects short-term study abroad students who
have similar travel interests by providing a platform
for collaborating on travel bucket lists.
Our Mission
4. Finding other people in
group who have similar
interests is difficult
Communication between
groups can be difficult
when traveling abroad
Group bonding is challenging
due to lack of communication,
different personalities and
preferences.
Problem
5. Current Study
Abroad Students
(long-term)
2
Previous Study
Abroad Students
(short-term)
3
Previous Study
Abroad Students
(long-term)
3
Business
Professionals
3
Young Travelers
(18-30 yrs old)
8
Program
Organizer
5
Who we talked to
6. “The people I hung out with were not
necessarily the people I would hang out
with.”
“[if I could change anything about the
experience] I would have something to
unite people of common interest to
travel with me.”
Findings
Vivian, 21
Studied abroad in Florence
and Italy for 10 weeks
Junior @ Stanford
7. “There were definitely times when I
really wanted to go see something or go
somewhere, and a lot of others weren’t
interested…so I had to find someone
who was willing to go with me.”
Catherine, 22
Findings
One gap year - 3 month in Japan- 3 month in Nepal
- 3 months in Greece during different program
Senior @ California College of the Arts
9. • Offline mode ✔
• Personalized itinerary/
must see spots ✔
• Individual-focused ✗
• Group formation ✔
• Multiple user-
information exchange ✔
• Chat reliant ✗
• Events creation ✔
• Single event at a time ✗
• Event group
collaboration ✔
Competitors
10. Competitive Advantages
Gives people one place
to keep all their wishlist/
bucket list destinations.
Allows them to organize
multiple bucket list
plans.
Make these lists discoverable
to share with other people
within their own group.
EASY TO ORGANIZEDISCOVERABILITY ALL IN ONE PLACE
11. Study abroad
students in U.S.
Market size
Increased by over 150%
over the past decade.
313,415
Study abroad
students
worldwide
3.7 million
Increasing by about 12%
each year.
http://www.bbc.com/travel/story/20120926-the-statistics-of-studying-abroad
https://www.forbes.com/sites/lealane/2016/01/15/are-millennial-travel-trends-shifting-in-2016-youll-be-surprised/#2e82326836a8
All group travelers worldwide
70% of 18-30 year olds
did group travel in 2016
224 million
13. Business Model
We take money from advertisements.
Local businesses
Advertisement
payment
$48,000p/ month Free $3.00
p/day
• Relevance to bucket list
• Location based
What kinds of
exposure?
Business
Advertisement
Business Exposure
Cost
14. Business Model
We take money from advertisements.
Business
Advertisement
Business Exposure
Cost
Advertisement
payment
Free $46,500
p/month - 500 local business
• Business relevance to bucket list
• Location based
What kinds of
exposure?
Local businesses
$48,000p/ month
15. $48,000p/ month x
x
8 months
8 months
$384,000/per year
$372,000/per year
=
=
Fall semester
Spring semester
Summer semester $756,000/total per year
Revenue
Local businesses
$46,500
p/month - 500 local business
17. Board of advisors
Mara Holt Skov David Asari Lisa FindleyAndrew Heald Nina Sadek
CCA Study Abroad Organizers
18. Potential
Board advisors see potential for BAX if it can provide
them with a way to to communicate with students.
(Notification, reminders, things to do and place to meet)
Mara Holt Skov David Asari Lisa FindleyAndrew Heald Nina Sadek
CCA Study Abroad Organizers
19. Personal bucket lists of things
to do and places to go for
each planned location
SOON
Ability to express interest in
item(s) on other users list(s)
Direct message (private or
group chat) for people
interested in same list item
Plan
Partner with study abroad
school programs and travel
agency.
LATER
Location and interest-based
advertisements/suggestions
from local businesses
Social media integration to
see places where friends have
gone previously when in the
same location
EVENTUALLY
Master list of pre-scheduled
places/activities already
organized by group leader
22. Appendix
1. Team
2. Interviews
3. People (SOM/SAM/TAM)
4. Problem
5. Molecule
6. Value Proposition
7. Competitors
8. Solution
9. Business Model Canvas
10. Why Now
11. Product Roadmap
23. Activities Partners
Young group
travelers
Advertisements
Build relationships
with other people
within your group
Explore your group’s
interests
Web Servers
Engineering
Help students
on-boarding our
service
Tripadvisor
Advertisements
Offer 24/7 customer
services
Allow people to post
ideas
Server hosting
Employee salaries
College Study Abroad
Programs
Social Media
1
2
3
4
76
8
9 5
Allow people to build
up teams and build
their travel plan
Online discussion
channels
Local businesses
Tripadvisor
Short-Term
study abroad
students
exchange
students
College study abroad
program
Local train & bus
services
Mobile App Stores
Maps Services
Facebook partnership?
Send emails to
program leaders
Event hosting
Customer service
Meet-up Events
Meet-up Events
Share & collaborate
list of plans with all
students in your
study abroad group
BAX
Local business
Advertisements