2. The Website What is it – It is a website designed to promote the film and give information about the film to fans How it links to the film – It links to the film because it is based around the film and contains information about the film such as characters and vehicles etc. Who is the target audience – The target audience is avatar fans . This is because it contains all information about everything in the film for example backstory's and characters.
3. Coca cola’s Involvement In 2009, Coca-Cola collaborated with Twentieth Century Fox to launch a worldwide marketing campaign to promote the film Avatar. The highlight of the campaign was the website AVTR.com. Specially-marked bottles and cans of Coke Zero, when held in front of a webcam, enabled users to interact with the website's 3D features using augmented reality technology. This was ground breaking as coca cola was such a big company to promote this film that it caught attention world wide.
