Is the connectedness of consumer products just a gimmick that we shouldn’t overestimate, or is it the beginning of a new era and thus disruptive compared to what existed before? Presented by Tim Van den Bergh

2. Who am I?
Innovation consultant
BAGAAR

3. Who was I?
Eur. Product Manager
Maxi-Cosi

4. I am not a technical guy.
Sorry. Not sorry.

5. IoT in the
Consumer Goods industry:
Gimmick or disruptor?

6. Which part of the
world’s population
has access to the
Internet?

7. 48%

8. www era2000 2005 2010 20202015
mobile era
Internet of Things era

9. 26
Connected objects per person
(2020)

10. IoT’s economic impact
Healthcare and
manufacturing are
the 2 main sectors
to benefit from IoT
Per year
6 trillion $
By 2025
Manufacturing 16%
Healthcare 16%
Insurance 12%
Banking 11%
Retail 8%
Computing services 8%
Government 7%
Transportation 6%
Utilities 5%
Real estate 4%
Agriculture 4%
Other 3%

11. Source: World Economic Forum
Asset utilisation
Operational cost reduction
Worker productivity
Operational
efficiency
Pay per use
Software based services
Data monetisation
New products
and services
Pay per outcome
New connected ecosystems
Platform-enabled marketplace
Outcome driven
economy
Continuous demand-sensing
End-to-end automatisation
Resource optimisation & waste
reduction
Autonomous
pull economy
Impact
SHORT TERM LONG TERM

12. Industry

15. Q: What are the Major Industries in Germany?

16. Automotive Machinery Aviation Chemical Medical

17. Industry 4.0
● Introduced by the German Government
● Started in 2006, launched in 2011 (Hannover Messe)
● Part of Merkel’s “High Tech Strategy 2020”
● Goal: supporting ‘forward looking projects’
● Collaboration between Universities and
Private sector

18. Source: World Economic Forum
Asset utilisation
Operational cost reduction
Worker productivity
Predictive maintenance
Track & trace
Real time insights
…
Operational
efficiency
Pay per use
Software based services
Data monetisation
Pay for usage, not for ownership
Get to know your customer
Use data for marketing and
innovation
Transport
Safety
...
New products
and services
Pay per outcome
New connected ecosystems
Platform-enabled marketplace
Deliver quantifiable value that
matters
Fitness level
…
Outcome driven
economy
Continuous demand-sensing
End-to-end automatisation
Resource optimisation & waste
reduction
Continuous demand-sensing
End-to-end automatisation
Resource optimisation & waste
reduction
Autonomous
pull economy
Impact
SHORT TERM LONG TERM

19. Operational efficiency: cost reduction

20. New products and services: Pay per use

21. Output driven economy: pay per outcome

22. Predictive Maintenance

23. Computer vision - Quality control

24. Very tangible operational KPI’s
Cost reduction by
increasing operational
efficiency
Reduction in downtime by
preventive maintenance
Optimization of
asset utilization
Creating new business
opportunities

26. Consumer
goods

27. Diversity.

28. Winners and losers.

33. Added value is key.

37. Multi-purpose
Offer innovative
products
Search for new revenue
streams
Increase consumer
intimacy
Gain insights in
the usage of the current
product

38. Offering innovative products.

39. Offer innovative products

40. R.I.P.

41. Offer innovative products

44. Offer innovative products

45. Consumer intimacy.

46. Getting in touch with consumers.

47. Cross selling: role of retailer vs manufacturer.

48. New revenue streams.

52. Gaining insights.

53. ● Insights for NPD
● Component Management
● Cost saving projects

54. Multi-purpose
Offer innovative
products
Search for new revenue
streams
Increase consumer
intimacy
Gain insights in
the usage of the current
product

55. ROI?

57. Out of comfort zone?

58. 2 3 4Communication Cloud Services Applications
Device Management
Storage / Database
Event Processing
Advanced Analytics
Visualization
Notifications
E2E Encryption of Data
& Communication
SECURITY
Privacy Management
Data at Rest
SECURITY
Application Identity
& Access Management
SECURITY
Native apps, web apps,
Power BI, Export, API, ...
E-mail, SMS, ...
Hardware1
Physical Protection
Firmware & Attestation
SECURITY
SMART
SIMPLE
EDGE

60. Our portfolio.

61. Exploring the value connected for juvenile goods
Maxi Cosi
What is it?
An acceleration sensor was placed in the child car seat so that heavy
impacts could be measured. All acceleration above a certain limit was
identified as permanently damaging the product and making it
non-functional.
What is the value of being connected?
From a sustainability point of view it also made it possible to sell the
product on the 2nd hand market. Before there was no guarantee that a
product you bought 2nd hand was still functioning properly.
What is the benefit for the company?
Information was connected to the unique serial nr of the carseat, which
made it possible to easily determine whether a product was still safe for
use or not. This opened up a lot of possibilities for the client, for
example in moving from a product to a service model, tightening the
relationship with their clients in a leasing system.

62. Smart Energy saving
June
What is it?
June constantly looks for the best market prices and
automatically switches you between energy suppliers.
What is the value of being connected?
Users can benchmark their consumption with June community
members, people like them and their friends. A visualisation of
the energy savings per day, week and month is available and
personal preferences can be consulted or altered.
What is the benefit for the company?
June wanted to be able to track energy use in real-time and
visualise it in a user friendly way to their users. In the back they
wanted to compare the offers different energy providers had on
the market and give their clients the opportunity to switch to a
more optimised one for their profile.

63. A new electric bike for urban riders
Cowboy
What is it?
The COWBOY is equipped with an intuitive motor
assistant, an intelligent and removable battery that is
nicely integrated into the frame, built-in connected lights,
an anti-theft system and GPS tracking.
What is the value of being connected?
It can be remotely updated and comes with an assistant
to support you when-or where ever you need it.
What is the benefit for the company?
These startups are usually in the begin stage of their
product conception and we support them in quickly
developing testable prototypes so that they can fail fast,
gather feedback, iterate and reach a high level of
customer satisfaction when they launch.

64. Riiot
Blue
What is it?
Blue disrupted the whole swimming pool industry by monitoring live
the quality of its essence : the water.
What is the value of being connected?
Preventive maintenance, efficiency, Chemicals as a service,
servitization, you name it.
What is the benefit for the company?
We helped Riiot validate their early electronics and gain traction on
the market. Based on the latest communication technologies,
Riskiest assumption test was a must. Since then, the company has
been acquired by the largest european group of the sector : Fluidra.

65. Conclusions

66. Big diversity, less standardized IoT solutions.
Multi purpose (KPIs)
Many stakeholders involved.
Lack of knowledge (out of comfort zone).
Qualitative ROI vs Quantitative ROI.
Added Value is key (consumer & manufacturer).

67. Find the right partner
to make your IoT project happen!