Intrapreneurship and entrepreneurship increasingly go well together. Corporations learn how to act lean and increase their speed of execution. Start-ups on the other hand get access to important corporate resources in terms of market knowledge, data and cash. In this breakfast session, Nicolas Cap told us more about how the start-up-as-a-service model works.

1. We build startups,
with corporations,
from the ground up
Corporates are in pole position to create
the businesses of tomorrow. We enable
entrepreneurship to do so.

2. founded in
2008
Antwerp, Belgium
Successfully executed
100+
innovation projects
launched
10 STARTUPS
in the last 2 years

3. OUR AMBITION
TODAY TOMORROW
Team
18 people
Locations
Antwerp - New York
Team
40+ people
Locations
Antwerp - New York
London - Amsterdam
LAUNCH 50 STARTUPS BEFORE 2021

4. NICOLAS CAP
VENTURE DEVELOPMENT STUDIO
Managing partner & Board of Directors
Investor & BoD
CORPORATE VENTURING FUND
Co-founder & Board of Directors
Strategic advisor Strategic advisor

5. 01
WHY?
AGENDA
03
CASE STUDY
02
THE ALTERNATIVES
04
OUR LEARNINGS
05
QUESTIONS & ANSWERS

6. WHY WE DO,
WHAT WE DO.
LOOKING BACK…
WHY?
01

7. “
We believe that too many
innovation initiatives fail.

8. START-UPS
are able to move fast.
CORPORATES
But they don’t have
agility
methodology
or guts
to launch it successfully.
the money
stability
or size
to take it to the next level.
But they don’t have
spend a lot on innovation.

9. DISRUPTING THE MARKET OF MORTGAGE LOANS

10. START-UPS
are able to move fast.
CORPORATES
But they don’t have
agility
methodology
or guts
to launch it successfully.
the money
stability
or size
to take it to the next level.
But they don’t have
spend a lot on innovation.

11. EXPERIENCE THE FIRST VR VIDEO PLATFORM

12. We decided to combine
best of both worlds.
“

13. THE TRADITIONAL WAY
OF WORKING
BOARD OF
DIRECTORS

14. THE START-UP WAY
OF WORKING
BOARD OF
DIRECTORS

15. THE CORPORATE STARTUP STORY
Bundl has built The Park from the ground up with
Telenet and 9.5 Magnitude. That’s from post-it to
concept, business case, startup team, development, to
fully fledged startup launch.
Telenet's approach was limited governance, limited amount of
people looking “over your shoulder” and what’s most important
is the trust that the company put into the people who we’re
working on The Park.
Kenny Henderyckx, Director Strategy & Corporate Development
Gaming
INDUSTRY
THE PARK
The Park drops you smack-bang into a thrilling world
where action-packed adventures await. Move freely
through an immersive virtual reality, where everyday
rules don’t apply,
www.theparkplayground.com
+ +
01

16. 02
Tellow offers digital convenience and makes
book-keeping simple. The spin-off shows that
Tellow is ready for the next stage.
Kirsten Konst, Head Commercial Banking
THE CORPORATE STARTUP STORY
Developed inhouse through the Moonshot accelerator
programme, the automated book-keeping app, which
is connected to a commercial bank account, already
has more than 15,000 Rabobank customers signed up.
Fintech
INDUSTRY
TELLOW
Tellow offers digital convenience and makes book-
keeping simple, giving self-employed professionals
more time to grow their business.
www.tellow.nl

17. 03
If we really want to approach this from the
consumer, then we really have to work, think and
work as a start-up outside the Heineken group.
Hans Böhm, Managing Director Beerwulf
THE CORPORATE STARTUP STORY
Hans Böhm and Arnaud Wynia have been parachuted
from Heineken to Beerwulf, a digital start-up that wants
to sell specialty beer. Heineken is the only investor.
FMCG
INDUSTRY
BEERWULF
Beerwulf is an online platform designed by and
dedicated to beer enthusiasts. The mission is to make
great craft and specialty beers accessible for everyone.
www.beerwulf.com

18. that build start-ups with us.
THE CORPORATES

19. IS VENTURE DEVELOPMENT ALWAYS THE
WAY TO GO? IN SHORT, NO IT ISN’T.
LET’S SHOW YOU SOME ALTERNATIVES!
THE ALTERNATIVES
02

20. NO INNOVATION
VENTURE DEVELOPMENT
SPIN-OFF
SPIN-IN
ACCELERATOR
INNOVATION PROJECTS
TIME
LEVELOFINNOVATION
EQUITY INVESTMENTS

21. Corporations set up teams
across different departments to
optimise or improve the current
business model.
INNOVATION
PROJECTS

22. NO INNOVATION
VENTURE DEVELOPMENT
SPIN-OFF
SPIN-IN
ACCELERATORS
INNOVATION PROJECTS
TIME
LEVELOFINNOVATION
EQUITY INVESTMENTS

23. Corporations use direct equity
investments to target startups of
strategic interest and get acces
to new markets or offerings
‘instantly’.
EQUITY
INVESTMENTS

24. NO INNOVATION
VENTURE DEVELOPMENT
SPIN-OFF
SPIN-IN
ACCELERATORS
INNOVATION PROJECTS
TIME
LEVELOFINNOVATION
EQUITY INVESTMENTS

25. Accelerators offer highly
structured programs that
typically last no more than three
months. These programs
provide startups with the
facilities, resources, and
expertise needed to speed their
product development and time
to market.
ACCELERATORS

26. NO INNOVATION
VENTURE DEVELOPMENT
SPIN-OFF
SPIN-IN
ACCELERATOR & INCUBATOR
INNOVATION PROJECTS
TIME
LEVELOFINNOVATION
EQUITY INVESTMENTS

27. “
It’s essential to select the right corporate innovation tool
to make innovation really happen.

28. CASE STUDY: PEEKING INSIDE A
FRESHLY LAUNCHED CORPORATE
VENTURE WITH TELENET
CASE STUDY
03

30. 01
VALUE PROPOSITION
STAGE
02
ALPHA LAUNCH
STAGE
03
STARTUP LAUNCH
STAGE

31. VALUE PROPOSITION
What is the future of entertainment and
how can we define a clear value
proposition in that area?
PROCESS
10 WEEKS
SCRATCH
STARTU
P
STAGE I
PITCH YOUR VENTURE TO
GET CORPORATE FUNDING
• Challenges & Need Identification
• Design sprint #1
• User & Corporate validation
• Design sprint #2
• Industry expert feedback
• Corporate investor pitch
DAY 18
DAY 25
DAY 33
DAY 38
DAY 59
DAY 68
10 weeks
Undisclosed
Validated Value Propositions

32. VALUE PROPOSITION PITCH
What is the future of entertainment and
how can we define a clear value
proposition in that area?
PROCESS
• Challenges & Need Identification
• Design sprint #1
• User & Corporate validation
• Design sprint #2
• Industry expert feedback
• Corporate investor pitch
DAY 25
DAY 33
DAY 38
DAY 59
DAY 68
10 weeks
Undisclosed
Validated Value Propositions
DAY 18

33. VALUE PROPOSITION PITCH
What is the future of entertainment and
how can we define a clear value
proposition in that area?
PROCESS
• Challenges & Need Identification
• Design sprint #1
• User & Corporate validation
• Design sprint #2
• Industry expert feedback
• Corporate investor pitch
DAY 25
DAY 33
DAY 38
DAY 59
DAY 68
10 weeks
Undisclosed
Validated Value Propositions
DAY 18

34. VALUE PROPOSITION PITCH
What is the future of entertainment and
how can we define a clear value
proposition in that area?
PROCESS
• Challenges & Need Identification
• Design sprint #1
• User & Corporate validation
• Design sprint #2
• Industry expert feedback
• Corporate investor pitch
DAY 25
DAY 33
DAY 38
DAY 59
DAY 68
10 weeks
Undisclosed
Validated Value Propositions
DAY 18

35. VALUE PROPOSITION PITCH
What is the future of entertainment and
how can we define a clear value
proposition in that area?
PROCESS
• Challenges & Need Identification
• Design sprint #1
• User & Corporate validation
• Design sprint #2
• Industry expert feedback
• Corporate investor pitch
DAY 25
DAY 33
DAY 38
DAY 59
DAY 68
10 weeks
Undisclosed
Validated Value Propositions
DAY 18

36. VALUE PROPOSITION PITCH
What is the future of entertainment and
how can we define a clear value
proposition in that area?
PROCESS
• Challenges & Need Identification
• Design sprint #1
• User & Corporate validation
• Design sprint #2
• Industry expert feedback
• Corporate investor pitch
DAY 25
DAY 33
DAY 37
DAY 59
DAY 68
10 weeks
Undisclosed
Validated Value Propositions
DAY 18

37. ALPHA LAUNCH
How can we prove market traction and
build a business case in immersive
entertainment?
PROCESS
24 WEEKS
SCRATCH
STARTU
P
STAGE II
LAUNCH AN MP, TO GET
MARKET TRACTION
14 weeks (after Value Proposition Pitch)
Undisclosed
Alpha prototype in the market
• Set up dedicated start-up team
• Partnership tour
• Start-up warroom
• Feature development
• Telenet x 9.5M investor pitch
DAY 78
DAY 86
DAY 105
DAY 136
DAY 188

38. ALPHA LAUNCH
How can we prove market traction and
build a business case in immersive
entertainment?
PROCESS
26 WEEKS
SCRATCH
STARTU
P
• Set up dedicated start-up team
• Partnership tour
• Start-up warroom
• Feature development
• Telenet x 9.5M investor pitch
DAY 78
DAY 86
DAY 105
DAY 136
DAY 188
14 weeks (after Value Proposition Pitch)
Undisclosed
Alpha prototype in the market

39. ALPHA LAUNCH
How can we prove market traction and
build a business case in immersive
entertainment?
PROCESS
• Set up dedicated start-up team
• Partnership tour
• Start-up warroom
• Feature development
• Telenet x 9.5M investor pitch
DAY 78
DAY 86
DAY 105
DAY 136
DAY 188
14 weeks (after Value Proposition Pitch)
Undisclosed
Alpha prototype in the market

40. ALPHA LAUNCH
How can we prove market traction and
build a business case in immersive
entertainment?
PROCESS
• Set up dedicated start-up team
• Partnership tour
• Start-up warroom
• Feature development
• Telenet x 9.5M investor pitch
DAY 78
DAY 86
DAY 105
DAY 136
DAY 188
14 weeks (after Value Proposition Pitch)
Undisclosed
Alpha prototype in the market

41. ALPHA LAUNCH
How can we prove market traction and
build a business case in immersive
entertainment?
PROCESS
• Set up dedicated start-up team
• Partnership tour
• Start-up warroom
• Feature development
• Telenet x 9.5M investor pitch
DAY 78
DAY 86
DAY 105
DAY 136
DAY 188
14 weeks (after Value Proposition Pitch)
Undisclosed
Alpha prototype in the market

42. ALPHA LAUNCH
How can we prove market traction and
build a business case in immersive
entertainment?
PROCESS
• Set up dedicated start-up team
• Partnership tour
• Start-up warroom
• Feature development
• Telenet x 9.5M investor pitch
DAY 78
DAY 86
DAY 105
DAY 136
DAY 188
14 weeks (after Value Proposition Pitch)
Undisclosed
Alpha prototype in the market

43. STARTUP LAUNCH
How do we launch this startup, grow
resources and become a business?
PROCESS
SCRATCH
STARTU
P
STAGE III
30 weeks (after Alpha Launch)
Undisclosed
Bèta product in the market
• Brand development
• Hire Start-up team 2.0
• Web & app development
• Location development
• Game development
• Hire Start-up team 3.0 (& Bundl fade-out)
• Official (Beta) launch
GROW A STAND ALONE
BUSINESS
54 WEEKS
DAY 201
DAY 212
DAY 220
DAY 237
DAY 250
DAY 318
DAY 382

44. STARTUP LAUNCH
How do we launch this startup, grow
resources and become a business?
PROCESS
SCRATCH
STARTU
P
30 weeks (after Alpha Launch)
Undisclosed
Bèta product in the market
• Brand development
• Hire Start-up team 2.0
• Web & app development
• Location development
• Game development
• Hire Start-up team 3.0 (& Bundl fade-out)
• Official (Beta) launch
DAY 201
DAY 212
DAY 220
DAY 237
DAY 250
DAY 318
DAY 382

45. STARTUP LAUNCH
How do we launch this startup, grow
resources and become a business?
PROCESS
SCRATCH
30 weeks (after Alpha Launch)
Undisclosed
Bèta product in the market58 WEEKS
• Brand development
• Hire Start-up team 2.0
• Web & app development
• Location development
• Game development
• Hire Start-up team 3.0 (& Bundl fade-out)
• Official (Beta) launch
DAY 201
DAY 212
DAY 220
DAY 237
DAY 250
DAY 318
DAY 382

46. STARTUP LAUNCH
How do we launch this startup, grow
resources and become a business?
PROCESS
30 weeks (after Alpha Launch)
Undisclosed
Bèta product in the market
• Brand development
• Hire Start-up team 2.0
• Web & app development
• Location development
• Game development
• Hire Start-up team 3.0 (& Bundl fade-out)
• Official (Beta) launch
DAY 201
DAY 212
DAY 220
DAY 237
DAY 250
DAY 318
DAY 382

47. STARTUP LAUNCH
How do we launch this startup, grow
resources and become a business?
PROCESS
30 weeks (after Alpha Launch)
Undisclosed
Bèta product in the market
• Brand development
• Hire Start-up team 2.0
• Web & app development
• Location development
• Game development
• Hire Start-up team 3.0 (& Bundl fade-out)
• Official (Beta) launch
DAY 201
DAY 212
DAY 220
DAY 237
DAY 250
DAY 318
DAY 382

48. STARTUP LAUNCH
How do we launch this startup, grow
resources and become a business?
PROCESS
30 weeks (after Alpha Launch)
Undisclosed
Bèta product in the market
• Brand development
• Hire Start-up team 2.0
• Web & app development
• Location development
• Game development
• Hire Start-up team 3.0 (& Bundl fade-out)
• Official (Beta) launch
DAY 201
DAY 212
DAY 220
DAY 237
DAY 250
DAY 318
DAY 382

49. STARTUP LAUNCH
How do we launch this startup, grow
resources and become a business?
PROCESS
30 weeks (after Alpha Launch)
Undisclosed
Bèta product in the market
• Brand development
• Hire Start-up team 2.0
• Web & app development
• Location development
• Game development
• Hire Start-up team 3.0 (& Bundl fade-out)
• Official (Beta) launch
DAY 201
DAY 212
DAY 220
DAY 237
DAY 250
DAY 318
DAY 382
Philippe De Schutter
Managing Director
Hiring Now!
Technology Lead
Hiring Now!
Marketing Lead
?
?
APPLY
APPLY

50. STARTUP LAUNCH
How do we launch this startup, grow
resources and become a business?
PROCESS
30 weeks (after Alpha Launch)
Undisclosed
Bèta product in the market
• Brand development
• Hire Start-up team 2.0
• Web & app development
• Location development
• Game development
• Hire Start-up team 3.0 (& Bundl fade-out)
• Official (Beta) launch
DAY 201
DAY 212
DAY 220
DAY 237
DAY 250
DAY 318
DAY 382

51. OUR LEARNINGS
04
WHAT DID WE LEARN DURING
THIS CORPORATE VENTURE TRACK
TOGETHER WITH TELENET.

52. Convince the leadership to evangelise a
facilitator/enabler mindset within the
corporation instead of controlling mindset.
Use your cash wisely. Do not fall in the
“can’t we do both”-trap. Focus is key.
Clear target group, ‘less is more’-
products.
6 Learnings
to Build
Corporate
Startups
If you fail, fail as fast and cheap as
possible. Get out of the building to
validate or pivot your ideas asap.
We are corporate venturing to fight the 91%
fail rate, so leverage the corporate assets in
a smart way.
Speed and cost are key, hack the proces
where you can. The methodology is not a
purpose on itself, it’s a way get somewhere.
Scout the right intrapreneurs. Their market
expertise, but also their diplomatic role is a
key ingredient for success.

53. DO YOU HAVE QUESTIONS, IF YES
PLEASE SHOOT. IF NOT, I WILL HAVE
SOME QUESTIONS.
Q&A
05