ENGL 227 Group Project Instructions For this project, teams will work together to write an informal analytical report about a company and a sales letter with a visual aid to members of that company showing the benefits of using Kelly Services. Instructors will form teams during Week 3, and students will work together during Weeks 4 and 5 to complete both parts of the project. This project supports TCOs 5, 7, 8, and 9. The situation: This assignment is based on Chapter 10, page 311, Portfolio Builder 24. You work for Kelly Services, which provides staffing solutions to more than 90 percent of the Fortune 500 companies. Click this link for more information about Kelly Services. Your team has been asked to select a Fortune 500 company like Chrysler, Ford, Intel, or DuPoint. Your first task after you’ve selected the company is to research the company and write an informal analytical report. The audience for the report is people who write sales messages (typically marketing). In week 5, your team will write a sales letter to a decision-maker at the company you selected making recommendations based on your research convincing the decision-maker to use Kelly Services. Week 4 Informal Analytical Report–& Team Participation Memo Your team is to write a brief informal report (approx. 2 single-spaced pages, 500-750 words, plus references) on the background of the company you have chosen to solicit with your sales letter. Do NOT write solely about the background of your targeted company but also focus on why you think this company could benefit from Kelly Services. The report should be directed to people who write sales letters (typically marketing). When the team has completed the report, one person from each team is to submit the agreed upon informal report to the Dropbox. Additionally, each team member is to submit the team participation memo. Only one person is to submit the informal report. Otherwise, if everyone submits the report, Turnitin will find that the report is copied. Format the report as an informal report or memo report and organize your report according to the strategies suggested in Chapter 13. · Focus on conclusions and recommendations · Use logical arguments (the 2 + 2 = 4 approach or the yardstick approach) · Do more than provide information—Be sure to analyze the information to help your readers apply it in future sales messages · Use at least four sources, only two of which may be websites. At least two of your four sources must come from the DeVry Library. Ensure that all sources are credible. Do NOT use Wikipedia, dictionaries, or encyclopedias as your sources, as these are not appropriate sources for college or business writing. Recommended web resources can be found in the Webliography area of the course · Submit the report to Turnitin.com. If the originality report shows sources that were not cited, or too much information copied from a website, this should be fixed prior to submitting to the Dropbox for gradi ...

1. ENGL 227 Group Project Instructions
For this project, teams will work together to write an informal
analytical report about a company and a sales letter with a
visual aid to members of that company showing the benefits of
using Kelly Services. Instructors will form teams during Week
3, and students will work together during Weeks 4 and 5 to
complete both parts of the project. This project supports TCOs
5, 7, 8, and 9.
The situation: This assignment is based on Chapter 10, page
311, Portfolio Builder 24. You work for Kelly Services, which
provides staffing solutions to more than 90 percent of the
Fortune 500 companies. Click this link for more information
about Kelly Services. Your team has been asked to select a
Fortune 500 company like Chrysler, Ford, Intel, or DuPoint.
Your first task after you’ve selected the company is to research
the company and write an informal analytical report. The
audience for the report is people who write sales messages
(typically marketing). In week 5, your team will write a sales
letter to a decision-maker at the company you selected making
recommendations based on your research convincing the
decision-maker to use Kelly Services.
Week 4 Informal Analytical Report–& Team Participation
Memo
Your team is to write a brief informal report (approx. 2 single-
spaced pages, 500-750 words, plus references) on the
background of the company you have chosen to solicit with your
sales letter. Do NOT write solely about the background of your
targeted company but also focus on why you think this company

2. could benefit from Kelly Services. The report should be
directed to people who write sales letters (typically marketing).
When the team has completed the report, one person from each
team is to submit the agreed upon informal report to the
Dropbox. Additionally, each team member is to submit the team
participation memo. Only one person is to submit the informal
report. Otherwise, if everyone submits the report, Turnitin will
find that the report is copied. Format the report as an informal
report or memo report and organize your report according to the
strategies suggested in Chapter 13.
· Focus on conclusions and recommendations
· Use logical arguments (the 2 + 2 = 4 approach or the yardstick
approach)
· Do more than provide information—Be sure to analyze the
information to help your readers apply it in future sales
messages
· Use at least four sources, only two of which may be websites.
At least two of your four sources must come from the DeVry
Library. Ensure that all sources are credible. Do NOT use
Wikipedia, dictionaries, or encyclopedias as your sources, as
these are not appropriate sources for college or business
writing. Recommended web resources can be found in the
Webliography area of the course
· Submit the report to Turnitin.com. If the originality report
shows sources that were not cited, or too much information
copied from a website, this should be fixed prior to submitting
to the Dropbox for grading.
· Use APA when citing sources and be sure to use both in-text
parenthetical citations and an end-of text list of references
· Using the template in Appendix A, the team is to write a
memo which explains each person’s contributions to the project.
· Each person is to submit the agreed upon team participation
memo and the informal report to the week 4 Dropbox.
Week 5 Sales Letter with Visual Aid & Team Participation

3. Memo
Using the information about the company you gathered during
week four and the information about Kelly Services from the
website and the case study, write a 1-2 page sales letter which
includes a visual aid to a decision-maker at the company your
team researched and convince him/her to use Kelly Services.
The sales letter should focus on the features and benefits that
Kelly can offer to your targeted company and should include a
visual aid.
Each member of the team is to submit the agreed upon sales
letter and the team participation memo to the Dropbox.
Organize your letter according to the strategies presented in
Chapter 10. For our purposes, assume that Kelly Services does
not have competition from other companies. The sales letter
should include the following:
· Assess customer needs. Include information from the case
such as background information, supplier awards, and
importance of outsourcing.
· Determine key selling points and benefits
· Anticipate purchasing objections
· Use the AIDA model
· Maintain legal and ethical standards, and demonstrate your
awareness by writing a message tailored for your business
For your visual aid, you will need more than an attractive
picture. Create a table or a chart that helps convey your sales
message. For example, you might include a table that succinctly
displays the types of employees Kelly Services offers, a table
that highlights employer and employee benefits, or a pie chart
showing the percentage of Fortune 500 companies that use
Kelly Services, or a graph showing another important statistic.
Your visual aid should be attractively designed and should
adhere to the guidelines set forth in Chapter 12 such as the
following:
· The visual aid must be ethical and must not distort information
· The visual aid must be clearly labeled

4. · The type of visual aid must be suitable for its intended
purpose
· The visual aid must be integrated with the text of the sales
letter in a way that will make sense to the audience
· The visual aid should demonstrate the same awareness
sensitivity as the letter itself.
· The sales letter must be submitted to Turnitin.com and any
corrections made before submitting to the Dropbox for grading.
Using the memo template provided in Appendix A, the team is
to write a memo explaining each person’s contributions to the
project. Each person is to submit the agreed upon team
participation memo and the sales letter to the week 5 Dropbox.
Note about Expectations for Group Work
Team members are expected to participate equally. Document
ALL contributions in the Team TDAs located in Weeks 3, 4,
and 5. Instructors do not have access to email messages, phone
conversations, or IM chat logs. While it is fine to use these
other means to communicate with team members, all decisions
and actions taken in the group project must be documented in
the Team TDAs. Team contributions will also be documented in
the memo to your instructor each week.
Negotiating differences is part of the group project and an
important part of fulfilling TCO 7. However, if a problem arises
that a team cannot work out, please contact your instructor. If it
is determined that a team member is not contributing
satisfactorily, that team member’s grade will be handled
separately.
How the Project is Graded
The Group Project will be graded according to the criteria set

5. forth in the Week 4 and Week 5 Rubrics located in Doc Sharing.
APPENDIX A
Memorandum
To: [INSTRUCTOR NAME]
From: [names of the team members]
Date: 4/5/2014
Re: Week X (4 or 5) Team Participation
During week X, our team worked together to write the informal
report which you requested.
Second paragraph should explain in detail who contributed
what to the project. You may choose to write in paragraph form,
or you may use a bulleted list.
In this paragraph, close out the memo with some sort of positive
close. Every member of the team should save this memo and
upload it as well as the report to the appropriate Dropbox.
Confidential