1. BUSINESS GROWTH MARKETPLACE
Yves L G – March 2014
Digital Marketing for Hospitality

2. Yves L G – March 2014
Genera&on
C
is
the
Genera+on
Y
(80’s
–
90’s).
The
C
is
for
«
Connected
».
The
Genera+on
C
is
the
genera+on
that
has
grown-­‐up
with
a
close
rela+onship
with
technologies.
They
use
them
to
communicate,
collaborate
and
create.
YouTube
Genera&on
is
an
extension
of
Gen
C
as
they
use
YouTube
to
share,
communicate,
be
informed…
It
is
defintely
part
of
their
life.
Millennials
is
Genera+on
Y
(or
C)
and
Z
that
is
comfotable
with
the
technologies’
use
and
quickly
adaptable
with
it.
Some Definitions

3. Yves L G – March 2014
Millennials
are:
-­‐
Mul$taskers
(mul+tasking
pros,
can
manage
many
responsabili+es
in
the
same
+me)
-­‐
Connected
(know
everything
on
social
medias,
use
them
to
get
informa+on
and
share)
-­‐
Tech-­‐Savvy
(a
lot
of
skills
to
deals
with
technologies)
Millennials
want:
-­‐
Instant
Gra$fica$on
&
Recogni$on
(
feel
like
what
they
are
doing
is
important)
-­‐
Work-­‐Life
Balance
&
Flexibility
(no
sacrifice
of
their
personal
life
in
order
to
advance
their
careers)
-­‐
Collabora$on
(team-­‐oriented
and
enjoy
collabora+ng
and
building
friendships
with
colleagues)
-­‐
Transparency
(open
and
honest
rela+onship
with
managers
and
co-­‐workers)
-­‐
Career
Advancement
(opportuni+es
to
develop
their
career
within
the
company
they
choose)
hPp://talent.linkedin.com/blog/index.php/2013/12/8-­‐millennials-­‐traits-­‐you-­‐should-­‐know-­‐about-­‐before-­‐you-­‐hire-­‐them
Millennials Characteristics

4. Yves L G – March 2014

5. Millennials’ expectations for travel
-­‐
Instantaneity
&
Flexibility
of
servcies
-­‐
Real
+me
informa+on
-­‐
Peer
review
-­‐
Share
on
difefrent
social
medias
-­‐
Different
booking
structure
-­‐
Business
travelers
-­‐
Required
essan+als
&
wanted
ameni+es
-­‐
Authen+c
local
experiences
-­‐
Volunteer
travel
/
Social
responsability
Yves L G – March 2014
hPp://hotel-­‐online.com/News/PR2013_2nd/Apr13_MillennialTrends.html

6. Millennials’ expectations for hotels
-­‐
Free
Internet
-­‐
Casual
food
available
24/24
-­‐
7/7
-­‐
Self-­‐service
Check-­‐in/Check-­‐out
-­‐
Hotel
with
individual
personality
-­‐
Mul+-­‐use
lobby
encouraging
sociliza+on
between
guests
Yves L G – March 2014

7. Millennials’ customer behavior with
current custormers
-­‐
Booking
habits
different
-­‐
Peer
reviews
and
strangers
opinions
count
more
-­‐
Always
connected
-­‐
Empowered
(sel
check-­‐in/
check-­‐out)
-­‐
Visual
mor
eimportant
than
text
-­‐
Desire
to
meet
people
and
socialize
in
hotel’s
lobby
Yves L G – March 2014

8. Yves L G – March 2014
Gen
C
or
Millennial
in
image

9. Have
you
heard?
There’s
a
game-­‐changer
in
town.
MarrioP
Interna+onal’s
newest
player
in
the
affordable
3-­‐star-­‐+er
segment
for
Millennial
global
nomads.
It’s
got
the
power
of
MarrioP
behind
it.
The
potency
of
style,
innova&on
and
tech-­‐savvyness
surrounding
it.
And
a
whole
lot
of
waPage
to
light
up
its
vibrant
future.
Yves L G – March 2014

11. THIS
IS
RED:
A
NEW
HOTEL
PHILOSOPHY
WHERE
IMAGINATION
DESIGNS
THE
EXPERIENCE
AND
EXPERIENCE
INVENTS
THE
FUTURE.
THIS
IS
NOT
LUXURY.
THIS
IS
ESSENTIAL.
THIS
IS
THE
BUSINESS
STORY
OF
RADISSON
RED
-­‐
WELCOME
RED
IS
MORE
THAN
AN
IDEA.
WE
ARE
RE-­‐INTERPRETING
THE
GUEST
EXPERIENCE,
STARTING
WITH
THE
WOW:
THE
SENSE
OF
ARRIVAL
IS
A
GALLERY,
IT'S
ARTISTIC,
ENERGETIC,
PROACTIVE
AND
WELCOMING.
AND
THE
ROOMS
MATCH
-­‐
STYLISH
AND
MULTI-­‐
FUNCTIONAL
-­‐
WHERE
THE
WALLS
ARE
A
CANVAS
FOR
MOVIES,
FOR
ART,
FOR
WORK.
THERE'S
A
GREAT
BAR
AND
DELI,
SIMPLE
FOOD
DONE
REALLY
WELL,
ALL
TRULY
CONNECTED.
SPACE
TO
WORK,
SPACE
TO
WORK
OUT,
SPACE
TO
PLAY,
SHOP,
BROWSE,
ADMIRE,
MINGLE
-­‐
SPACE
TO
SIMPLY
BE
Yves L G – March 2014

12. More
than
a
Hotel
At
Andaz,
we’ve
set
the
stage
to
ignite
crea+ve
minds
and
bring
eclec+c
souls
together.
Infused
with
character
our
hotels
weave
itself
into
the
fabric
of
its
locale.
Uncover
an
environment
free
of
barriers,
where
ideas
are
exchanged
and
encouraged.
Each
hotel
features
indigenous
designs
capturing
the
sights,
sounds
and
tastes
of
its
surrounding
area.
Our
spaces,
food,
artwork
and
events
bring
an
authen+c,
in+mate
feeling
that
you’re
in
a
place
quite
unlike
anywhere
else
in
the
world.
Every
detail
is
an
opportunity
to
explore
a
unique
des+na+on
and
every
moment
is
a
chance
to
discover
something
new.
Yves L G – March 2014

13. People
+
Passions
Andaz
is
a
Hindi
word
meaning
“personal
style.”
Our
hosts
get
to
know
each
guest
and
have
the
freedom
to
curate
an
inspiring
experience
based
on
the
guest’s
personal
preferences.
A
crea+ve
passion
for
the
area
we
live
and
work
in
is
reflec+ve
in
each
our
staff
members.
They
are
not
only
free,
but
also
encouraged
to
bring
and
display
their
crea+ve
passions
at
work.
It
keeps
us
all
energized
and
excited,
which
in
turn,
sparks
crea+vity
and
inspira+on
in
our
guests.
For
the
people
who
work
here,
adap+ng
to
a
constant
change
s+mulates
excitement.
For
the
people
who
stay
here,
the
perpetual
unscripted
service
inspires
and
fuels
their
work.
Yves L G – March 2014