1. how to use social media to build excitement, attendance & engagement for your next event or conference rosettathurman.com

3. what people want from nonprofit events To learn To be entertained, have fun Meet other people, network Have conversations Share their opinions with others Be recognized To know what’s next, follow-up

4. excitement

5. attendance

6. engagement

7. four tools Blogs Free, self-hosted or integrated into org’s website to share information Twitter Free tool to share short updates & connect people YouTube Free video sharing tool to spread awareness Flickr Free photo sharing tool to provide visual history

8. blogs Create your own media coverage Event summaries, keynote recaps, session highlights from workshops, etc. Blog on your org’s blog Set-up a special event blog Ask attendees to post to their org’s blogs Invite guest bloggers Exchange event registration for blog coverage

10. twitter Hashtags for event Related hashtags for your cause: #nonprofit #philanthropy #p2 #hcr#lgbt Twitter list of attendees Tweepml.org allows users to autofollow Monitor the conversation before, during & after Tools: Hootsuite, Tweetdeck Exchange event registration for live tweeting Start Twitter now so you have followers when your event comes around

13. youtube Visual representation of what to expect from your event Don’t have to hire a videographer, can use digital cameras or FlipCams Welcome message from CEO Creative promo videos Get reactions from attendees, post clips Record keynote speeches, portions of popular sessions, post to blog/website

14. case studies ASAE & the Center’s Annual Meeting Promo video about conference sessions Council on Foundations 2011 Conference Promo showcases 2010 attendees, invites feedback for next year’s conference NAACP 101st Convention Video highlights reactions from attendees Nonprofit Technology Network Conference Viral video showing ED doing “Single Ladies” dance after raising $10K in scholarship funds

15. flickr Allows pictures to be shared widely Don’t need a photog, can use digital cameras Ask attendees to take their own photos & share them If you have a photog, ask them to make photos publicly available, not behind a pay wall Can also post to your org’sFacebook page & allow attendees to tag themselves

18. Who? (staff)