5. - Sponsor the Broadcast,
Subcategories of the Event
- Purchasing Advertising
Time Around Relays of the
Competitor’s Event.
- Engage in Major Non-
sponsorship Promotions
- Pourage Agreements
- Corporate Hospitality and
Ticketing
7. Fighting Program
To avoid the cost of paying
expensive sponsorship
fees while gaining the
benefits of associating with
a sports property at the
expense of the sponsor.
19. The official sponsor
should;
- Focus on effectively exploiting and
leveraging its purchased
association with the sports property.
- Sponsoring both the event and the
broadcast.
- There should be detailed
sponsorships contracts & the special
laws to protect main sponsors.
- To introduce anti-ambush marketing
campaigns.
A promotion tactic designed to associate a company, product, or service with a particular event, or to attract the attention of people attending the event, without payment being made for an official sponsorship.
Not a guerilla,viral or stealth.
It is an aerial advertising.
Well planned effort.
Used commonly at worldwide sporting organisations.
Trading of the good will be without being an official sponsor.
Also called “parasitic” marketing.
Sponsor the Broadcast of the Event
Sponsor Subcategories within the Event
Purchasing Advertising Time Around Relays of the Competitor’s Event
Engage in Major Non-sponsorship Promotions
Pourage Agreements
Corporate Hospitality and Ticketing