2. Contents
Introduction
Explanation about CSR Activities (In accordance with
companies Act 2013)
New Idea
Examples Of CSR Activities
Practo’s Health Magazine
Concept
Design
Content
3. Focus Areas Of CSR Activities
As Per The Schedule VII Of Companies Act 2013, As A Health
Care Technology Company “The Main Focus Areas Of The
CSR Activities Of The Company Shall Be Aligned To The
Following Activities
Eradicating Hunger, Poverty And Malnutrition
Promoting Preventive Health Care, Sanitation And Making
Available Safe Drinking Water.
Promoting Education: Including Special Education And
Employment Enhancing Vocational Skills Especially Among
Children, Women, Elderly And Differently Abled.
4. New Idea
Monthly Health Magazine (Complete Information Inside)
Practo’s
Monthly Health Magazine
5. CSR ACTIVITIES FOR PRACTO
As We Are Connected To The Society And People, We Need To
Contribute Something To The Society
Apart From Noble Vision Of Practo, We Can Do Some More
Activities To Popularize Among People
These Activities Help Us For
Legal Part Of The Company (CSR )
Services To Public
Brand Reachability, Brand Awareness, Brand Visibility And
Builds Loyal Users For Practo’s Services.
6. These Activities Connects With Everyone Who Connected
With Practo
Patients (Public), Doctors, Hospitals.
To Do These Activities Practo May Involve (Can Involve)
Local Bodies Like Ngos, Local Government Bodies And Police
Etc
7. In association with Doctors & Clinics
(Few Examples)
Dentist:
Free Dental Checkups
Free Consultation On Every
Saturday
Free Camps In Residential
Areas
Free Camps At Business
Parks
Gynecologist And
Pediatrician:
• Free Consultation
• Free Vaccines For Kids
• Eradicating Malnutrition
Among Women And Child
• Child Care Units
8. In Association With Hospitals
Medical Camps In Urban And Semi Urban Areas
100 Free Surgeries Per Year , I.E Heart, Cancer Etc…
Medical Camps In Business Parks
Other Activities:
Partnering With Swatch Bharat
Contributing Funds For Environment Protection
5k Run 10k Run (Not Exactly CSR)
9. Promoting Education
Conducting Vocational Skills Training Classes For Students
Promoting Computer Education
Creating Awareness Among Public About Traffic And Road
Safety Rules Through The Mediums Like Audio, Video And
Print Media Platforms
Distribution Of Books And Materials
Setting Up A Research And Training Institute
10. Practo’s
Monthly Health Magazine
Concept
In India Magazines Are Popular, The Age Group Of 30 To 60 Reads
Mostly
National (India Today ), State Wise Many Magazines Are Popular
Few Popular Health Magazines Are: Men’s Health, Women’s
Health, Prevention, And Psychology Today Etc……
Concept: Providing Complete Health Information
Design Of The Magazine: Next…….
11. Practo’s
Monthly Health Magazine
Design
Front Page: Practo Logo And Doctor Cover Photo With
Name
(Famous Doctor Who Wrote Content Inside)
Back Page: Abhinav’s And Shashank’s Brief Profile With
Photos
12. Practo’s
Monthly Health Magazine
Contents
• Content About Few Specialties Every Month
Example 1: Dentistry
Preventive Measures Of Dental Problems
Oral Care Tips
Pros And Cons Of Some Procedure
Pre And Post Measures Of Surgery (Oral And Maxillofacial
Surgery)
13. Example 2: Gynecology
Women Nutrition
Pregnancy Pros /Cons
Do’s And Don’ts Etc
Explaining About Some Procedure Etc….
• Example 3: Pediatrics
Child Care And Nutrition
Vaccines And Other Related Information