The document provides an overview of the Beginning Social Media course. It introduces the instructor, Yadira Galindo, and outlines the course agenda, assignments, and requirements. The course will cover introductory topics on major social media platforms like Facebook, Twitter, Google+, and Pinterest and how professionals can use them effectively. Students are expected to complete weekly readings, assignments, and engage with the online classroom. The goals are to understand social media strategies and tools to enhance online brands.

1. Session I:
Beginning Social Media
Professional Certificate in Digital & Social Media
Instructor: Yadira Galindo galindoyadira@gmail.com
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2. Welcome!
• I’m Yadira Galindo, your tour guide
through the wonderful world of Beginning
Social Media.
• Former print reporter turned public relations
specialist and now lecturer
• Email: galindoyadira@gmail.com
• Cell: 619-379-3977 (text okay)
• You can find me online and friend/follow me!
• Facebook (yadira.galindo)
• Twitter (yadira_galindo) My avatar on
• LinkedIn (yadiragalindo) Twitter, LinkedIn,
Google+, Instagram
• Class introductions and Pinterest
• Name, short bio, SM experience
• Why are you here?
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3. Agenda
• We have a lot to cover over the
next four weeks. Fasten your
seatbelts!
• First things first, friend me on
Facebook, right now!
• Pass out syllabus
• Introduce BSM Online
• Online classroom for BSM
on Facebook
• “Secret” group
• Post assignments here
• Ask questions! Engage!
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4. Assignment 2: Due by next class
Assignment 1:
All students:
1. Post a link to a social media article/blog on
something you didn’t know regarding social
media with a short summary of what took away
from this article.
2. Comment on posts by two of your classmates.
3. Review your Facebook page. Do you see any
changes you need to make? Post on the group
site changes you’re making and why, or why you
didn’t make changes.
Matriculated:
1. Do the above assignments.
2. Post three times on your Facebook account, items
relating to social media, what you are learning
from the classes in your major or your
work/career.
3. Create a Twitter account. Fill out bio, photo, etc 3

5. Requirements
• Weekly attendance
 Sign-in required! With only four weeks in the course,
missing a class could adversely impact your grade!
• Completion of weekly reading & written
assignments
 posted to BSM Online weekly
• Participation in class & on BSM Online
• Final project
 will be discussed in further detail in Session II & III
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6. Course Overview
• According to the course description,
we are going to be very busy!
• Introduction to web-based social media tools.
Get a broad overview of applications such as
Facebook, Twitter, Google+, Pinterest and others as
professionals’ tools. Class explores engagement,
managing social networks and delivering quality
content. Other topics include web branding and
promoting a brand across platforms.
 Note: Social media is a constantly evolving topic of
discussion. For that reason, the changing times could
result in a change in the syllabus. Stay tuned!
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7. Course Overview
You are here, so the assumption can be
made that you understand the influence
and impact social media can have for a
media professional in today’s fast-paced
world.
More:
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http://www.socialnomics.net/2011/06/22/social-
media-revolution-3-video-long-version/

8. Course Overview
Facebook got a timeline, And a new toy …
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9. Course Overview
More: Pinterest is Now the No. 3 Social Network in the U.S. [STUDY] 9

10. Course Overview
• Goals & Objectives
 The point isn’t to learn the ins and
outs of every one of the latest social
networking trends.
Instead, it is to …
 understand the hows and the whys,
 use it to enhance your online brand and expand
your reach,
 and embrace the ability to adapt regardless of the
tools.
Because they will change!
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11. Let’s Get Started!
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12. Social media literacy & citizenship
When the BSM class began the discussion was about how
media professionals could simply and easily use social
media.
The slide looked something like this.
 To promote content and  News & information
drive traffic publishing
 Open dialogue with the  Blog & website
community they are trying to integration
reach  Build a network
 Research and news gathering  Establish a personal
 Crowdsourcing and building a brand
community of resources From Teaching Social Media, mashable.com
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13. Social media literacy & citizenship
Over time, the discussion evolved.
Using Using Well
 To promote content and  Social media factor in
drive traffic organic SEO
 Open dialogue with the  Customer service
community they are extending beyond the
trying to reach 1-800 number
 Crowdsourcing and  Crowdfunding,
building a community of recruitment of talent &
resources hiring
 News & information  Crisis management &
publishing direct-to-audience
messaging
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14. Social media literacy & citizenship
Social media is…
Via Hootsuite, for more information visit http://youtu.be/zr_-55kiDLM 14

15. More than a wallflower:
Engagement & quality content
• In the sports world,
the most successful
teams have a great
playbook, a strategy
they employ to win a
game.
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16. More than a wallflower:
Engagement & quality content
• Develop a social media strategy!
 Define goals and objectives
 Pinpoint your audience
 Identify potential evangelists/super-sharers
 Audit your resources (I mean really audit!)
 Encourage and reward buy-in internally
 Establish a social media protocol
 Start using social media
From
 Measure results How the heck do I start building a social media marketing s
, Green Buzz Agency
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17. Marketing is not social, have a
conversation
Average shelf life of a
social media post is
three hours!
According to Bitly
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From Calculate the ROI of Social Media, briansolis.com

18. Looking good:
Making your profile count
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19. Looking good:
Making your profile count
• Photos:
• Do not settle for the egghead
or the shadowman. Be you.
Illustrate who your are. Be
your brand.
• Select a headshot that
captures you as you really
look.
• Use the same photo across
applications and save the
image with your name. SEO!
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20. Looking good:
Making your profile count
• Usernames:
• Be you. Be your
brand. Not
@hottiemom74. Or
@tipsytommy.
• If you do, change it. Like yesterday. How. Favorite taken? Ideas.
• Take time to customize URL
in Facebook, LinkedIn, etc.
• Keep it short.
• Avoid inclusion of corporate
labels. You never know …
Tip: To see if your desired name is available across all social media platforms, check out the social media too
– Social Media Today
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21. Looking good:
Making your profile count
• Bio:
• No bio = less followers.
• Be you. Be your brand.
Don’t be Bob Dylan song
lyrics. Bleh.
• It’s only 160 characters.
Use the space wisely.
•Identify and include keywords that describe you, your business,
your interests. Who you would follow. Birds of feather …
•Do add a website URL. Help friends/fans/followers/connections.
•Be consistent across applications.
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22. Social Media 101: Facebook
• Yeah. You know what it is.
• Facebook announced that it reached 1
billion users; approximately 80% of
monthly active users outside the
U.S./Canada.
• Service is largely private, with access
grated by user and privacy setting
managed on personal level.
Facebook was • People 45 and older make up 46% of
founded in February Facebook users, 57% have completed
2004. Back then, it some college and more women than
was only available to men.
students at Harvard.
• Facebook made its public offering (value:
More on Wikipedia. $100 billion) earlier this year, but if you
follow the news it hasn’t been leaving up 15
to financial expectations.

23. Social Media 101: Facebook
Anatomy of Facebook
Group
provides a closed space for Page
small groups of people to allows an organization, business,
communicate about shared celebrity or band to maintain a
interests professional presence
Profile
Profiles (Timelines)
represent individuals and
must be held under an
individual 16

24. Social Media 101: Facebook
• Groups provide a closed space for small groups of
people to communicate about shared interests.
• Groups can be created by anyone.
• Privacy: In addition to an open setting, more
privacy settings are available for groups. In secret
and closed groups, posts are only visible to group
members.
• Audience: Group members must be approved or
added by other members. When a group reaches
Group members get a certain size, some features are limited. The
notified about all new
posts in a group unless most useful groups tend to be the ones you
they choose to restrict create with small groups of people you know.
their group notification
settings. • Communication: In groups, members receive
notifications by default when any member posts
If group privacy is set to in the group. Group members can participate in
Closed or Secret, only
group members will be chats, upload photos to shared albums,
able to see things that get collaborate on group docs and invite members
posted in the group. who are friends to group events.
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