1. START
Content Marketing
Tips & Tricks
Yael Kochman
Marketing & community @Roojoom
Connect with me @yaelkochman

2. What is Content Marketing?
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Yael Kochman, marketing manager @ Roojoom.com
A marketing technique of creating &
distributing valuable, relevant & consistent
content to attract & acquire a clearly defined
audience – with the objective of driving
profitable customer action.

3. Advantages
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 Cheap (and even “free”)
 Anyone can do it (but few do it really well)
 Ever Green
 Contributes to SEO
Yael Kochman, marketing manager @ Roojoom.com

4. The challenges
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Yael Kochman, marketing manager @ Roojoom.com

5. In short
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Yael Kochman, marketing manager @ Roojoom.com

6. Breaking it down
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Yael Kochman, marketing manager @ Roojoom.com
 Create
 Distribute
 Valuable, relevant & consistent
 Drive (profitable) customer action

7. Create
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Yael Kochman, marketing manager @ Roojoom.com

8. Tip 1
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Yael Kochman, marketing manager @ Roojoom.com
Use materials from your daily work to produce content.

9. Tip 2
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Yael Kochman, marketing manager @ Roojoom.com
Let others contribute:
Guest posting (example)
Collaborative articles (example)

10. Tip 3
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Yael Kochman, marketing manager @ Roojoom.com
Use curation platforms to create something NEW out of existing content

11. Breaking it down
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Yael Kochman, marketing manager @ Roojoom.com
 Create
 Distribute
 Valuable, relevant & consistent
 Drive (profitable) customer action

12. Distribute
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Yael Kochman, marketing manager @ Roojoom.com
Help others share your content by making it easy for them to share with
one click. (tweet this)

13. Breaking it down
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Yael Kochman, marketing manager @ Roojoom.com
 Create
 Distribute
 Valuable, relevant & consistent
 Drive (profitable) customer action

14. Valuable & relevant
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Yael Kochman, marketing manager @ Roojoom.com
Who is your target audience? What interests them? What added
value can you provide?
What’s already out there – and how can you stand out?

15. 80/20 Rule
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Yael Kochman, marketing manager @ Roojoom.com
Use feeds & tools to discover content
relevant to your audience and share it

16. Breaking it down
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Yael Kochman, marketing manager @ Roojoom.com
 Create
 Distribute
 Valuable, relevant & consistent
 Drive (profitable) customer action

17. Drive action
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Yael Kochman, marketing manager @ Roojoom.com
To make sure your content is driving an action, make sure to
include a Call-to-Action
1) Clear and focused
2) Use only ONE CTA at a time
3) Stand out COLOR , FONT , SIZE
4) Location
5) Optimize

18. Free(mium) tools
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Yael Kochman, marketing manager @ Roojoom.com
Create/ curate:
• Roojoom
• Spundge
• Scoop.it
• Medium
Distribute
HootSuite, Buffer, Oktopost
Discover
Swayy, HootSuite
Drive action
• Button generator
• Share link generator

19. The end
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Yael Kochman
yael@Roojoom.com
Thank you!